Hello Operator

GEO Crash Course Lightning Session

Scott Mackin

CEO and cofounder @ HelloOperator.ai

Mark Asquith

AI consultant @HelloOperator.ai, specializing in GEO and AI transformation

Run a live visibility audit to discover what ChatGPT and Gemini actually say about you — and who they recommend instead.

See how AI already describes your brand

Get the quick-win structure to turn your website pages into “answer blocks” assistants love to surface.

Learn how to make AI quote you, not competitors

Walk away knowing the 3 fixes to make this week to start showing up in AI answers where buyers are asking.

Leave with an instant action plan

Stop guessing. Start listening. Learn the AI-powered research system for finding the deep, human-centered insights that drive real strategy

Insights Leader • Ex-Meta, Uber, Apple

Uber

Apple

Google

Canvas8

Abi Awomosu

Insights Expert • Ex-Uber, Meta •  Bestselling Author of 'How Not to Use AI'

Cohort 3

Cohort 6

You've used the social listening tools that count keywords and sentiment. You've run surveys where people give polite answers. Your dashboards show what's happening—but not why.Leadership zones out at generic insights. You feel deeper patterns—but can't see them with your current tools.Meanwhile, your market is having brutally honest conversations at 3 AM on Reddit, Discord, and TikTok—sharing the shame that stops them, the fears they won't admit, and what really drives their decisions. You're measuring the surface. But the emotional dark web of your market is going unseen—and it's costing you: product-market fit, messaging that lands, strategy based on truth.This isn't another "prompt engineering" course. It's a masterclass in becoming a cultural anthropologist with receipts—used by brands seeking real advantage.In 4 hours, you'll master the proprietary 3-part system:✅ The BPFG Mapper — systematically find where authentic conversations happen✅ The Deep Scanner — decode emotional context and unmet needs✅ The Pattern Mapper — visualise patterns with strategic clarityWatch it live. Get the AI agents. Walk away with findings on YOUR market. No theory. Just clarity you'll use Monday.

Stop Guessing What Your Market Wants. Here's How to Find the Truth.

Discover where authentic conversations and underserved segments live.

Identify emerging market trends before they become mainstream.

Uncover the "unknown unknowns" using deep listening and lingusitic archeology.

Create visual market maps and AI personas from real intelligence.

Scale ethnographic rigour with AI-assisted analysis.

Build repeatable capability for any market.

Our methodology uses AI agents (prompts). You'll need an account with ChatGPT, Claude, or a similar tool. A paid subscription is preferred.

Access to AI Chatbots (preferably Perplexity, Gemini and Claude)

Strategic Leaders (VPs, Heads of Marketing, Product, or Strategy) who need to find new market opportunities and de-risk major bets.

Entrepreneurs and Innovators who need to find their niche, understand their core customer, and build a product with a built-in audience.

Senior Practitioners (Designers, Marketers, Strategists, Researchers) who need to validate new concepts against real, unmet human needs.

SPECIAL NOTE: This cohort is being offered in a self-directed replay format—but this is not your typical on-demand experience. You’ll get full access to Cohort #2's video recordings (recorded live on April 30 - May 14, 2025)—which include not only our core presentations but also real-time participant questions, extended Q&amp;A, and in-session insights that made the live experience so valuable. You will also receive:- All course decks and materials presented during the sessions- A flexible, immersive learning journey that fits your schedule but still gives you real-time touchpoints This is an up-to-date, practical version of the course, built for independent learners who still want connection and clarity. The weeks listed below are how we execute the traditional course which allows for practice time but you can complete the course however is best for you. Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy. This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program and we've done many 1:1 sessions with participants as added value. 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Course syllabus

Three 90-minute sessions packed with tips and tools you can use straight away.

Course schedule

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


COHORT#3: Propel your Market Research game with AI. Our Practical, Hands-on course shows how AI Market Research can transform your Business.

Michael DeNunzio

Peter Monk

Mastering AI Skills For Market Research #2

Every day, more of your audience gets instant answers from AI without ever clicking a link. Currently, over 58% of searches result in “zero clicks,” as users find what they need right on the results page. The rise of large language models like ChatGPT, Google’s Gemini, and Claude, along with voice assistants like Alexa and Siri, is transforming traditional search into a world of direct answers. This is organic search’s next chapter – an era where answer engines dominate. WHAT TO EXPECT:This is an interactive course with Q&amp;A, examples, and exercises that you can apply to your Organic Search Strategies to win in the AI search space. It includes 2 hours of live instruction taught personally by Mostafa on Zoom. We will focus on both the "why" and tactical pieces around the "how." In these 2 days, you will gain insights on how the space is evolving, how leading brands are winning, and the framework &amp; methodology for your brand to win. The course also includes:• Assessing and mitigating the impact of AI search on your content and brand• Our proprietary assessment sheets to measure the impact across your digital assets• Our proven strategy framework that works across leading LLMs today• Real-life brand examples• Hands-on exercises• Detailed guides on answer engine optimization for self-study• Homework to put concepts into practice• All Zoom workshops are live, taught by Mostafa We give you a new playbook as this course delves into cutting-edge research of AI Search, search marketing, and equips you with hands-on practice to thrive in the AI search era. You will discover how to adapt your content strategy for AI answer engines so you continue to attract customers organically, even as algorithms and user behaviors shift. You will learn alongside fellow marketers who are also trying to solve a similar marketing problem, and also get live feedback from Mostafa during the sessions. WHO WILL BENEFIT MOST FROM THIS COURSE:This course is designed for marketers, founders, and growth strategists who recognize that AI is reshaping search and want to stay ahead of the curve. If you’re eager to understand how AI-driven answer engines work and how to ensure your brand remains visible in this new landscape, this course is for you.Folks who will get the most from this course tend to be the following: • You are on the organic growth team and need to adapt your SEO and content strategy for AI-driven search engines like ChatGPT, Perplexity, and Google’s AI-generated answers.• You believe in first-mover advantage and want to develop strategies before the competition fully grasps the implications of AI in search.• You’re on a lean team that needs to move fast—you don’t have the luxury of waiting for “best practices” to emerge, so you want a proven playbook to execute now.• You are a practitioner who likes hands-on learning—you want more than just theory; you’re ready to apply real-world insights, conduct research, and work through live AI Search audits of top brands.This course will bring together a forward-thinking group of marketers, growth leaders, and founders who are serious about evolving their approach to Organic Search. WHO THIS IS NOT FOR:• This is not for you if you are looking for generic, traditional SEO tactics like keyword stuffing and backlink farming. This course will challenge your thinking—we focus on next-generation strategies for AI-driven search.• This is not for you if you want 1:1 coaching. While you will have the opportunity to engage in live Q&amp;A and discussions, this is a cohort-based course, not a private consulting session.• This is not for you if you believe SEO won’t change. If you think existing SEO will remain the same despite AI advancements.• This is not for you if you expect instant results without effort. Mastering Answer Engine Optimization requires understanding new systems, testing strategies, and iterating—you will leave with a proven framework, but must continue refining it over time.• This is not for you if you prefer a slow, passive learning experience. This course is fast-paced, immersive, and action-driven—you’ll be actively working on your own brand’s search presence and analyzing real AI Search audits throughout the course. This is a unique opportunity for a brand to have a first mover advantage in the newly created digital shelf of AI search and LLMs.

Search as we know it has changed forever. It's time for a new playbook. 

This session will be conducted live and will include some time for Q&amp;A. You can also submit your questions to us, and we will address them asynchronously.

Janurary 28, 2025

Janurary 29, 2025

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from conventional search to AI sea

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

Who is this course for

What you’ll get out of this course

Understand how answer engines (from Google’s generative AI results to ChatGPT, Perplexity, and other LLM-powered tools) work, and what key factors influence which answers they choose. You will learn the insider mechanics of these systems so you can make them work in your favor.

Master the new AI search landscape:

Learn how to enhance your current SEO and content strategy to ensure AI platforms feature your brand's content. You’ll apply a proven optimization framework to your existing content, ensuring you maintain or boost your organic brand visibility.

Optimize your content for answer engines

Learn how to effectively track your performance in AI-driven search by identifying the key metrics that matter most for your brand. We will also explore a comprehensive guide to enhancing brand visibility in AI-generated answers.

Measure and iterate for continuous growth

Explore AEO audits from leading brands to see how they are adapting to AI-powered search. Work through hands-on case studies and build your audit, so you walk away with an actionable, implementation-ready plan tailored to your business.

Hands-on experience with real audits and research

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Mostafa ElBermawy

Founder @ NoGood // Goodie AI

Oct 2025

Jan 2026

Turn everyday AI use into a professional edge — think smarter, create faster, and build real tools with GPT, Lovable, and N8N.

15+y in Product & Marketing, 100+ MVPs 

Miro

Microsoft

LEGO®

Readymag

Elena Avramenko

15+ yrs in Product & Marketing, award-winning founder, 100+ new product launches

Startup founder & adviser, 50+ MVPs

Nike

Kraft Heinz

Weird Wentures

Antler

Galina Gorshkova

Startup Founder & Corporate Operations | Product & Business Storyteller

Kick-off new year with AI

Be ahead of the game and people who still think that AI is a “nice-to-have skill”. Most people use AI like a search bar — typing questions and hoping for magic. But real impact starts when you understand how these systems think, and learn to design conversations, tones, and workflows that consistently deliver results—making you hyper-efficient.In this 3-week program, you’ll build true AI literacy — the ability to communicate with models as partners, not tools. Through hands-on projects, you’ll learn to:<ul><li>Think differently — adopt curiosity and play as core creative skills.</li><li>Shape intelligence — define your own Tone of Voice and reasoning style for consistent, high-quality output.</li><li>Automate with purpose — turn chat interactions into working systems using Lovable, N8N, and Cursor.</li></ul> If you can make AI work for you — not overwhelm you — you gain a lifelong creative and professional edge.

AI will not take your job. People who know how to use AI will.

Think with AI — not just prompt it

Shape AI output through tone and structure

Automate real workflows without coding

Develop personal AI fluency and build your own system

Curious Professional — Uses ChatGPT daily but feels stuck at surface level, craving structure and real skills.

Creative Maker — Designers, writers, educators who want to turn AI into a tool for storytelling, content, and ideas.

Future-Ready Leader — Managers eager to guide teams through AI adoption and work smarter, not just faster.