UI Experiments From Leading Companies

Hosted by Jakub Linowski

Fri, Dec 5, 2025

5:00 PM UTC (45 minutes)

Virtual (Zoom)

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102 students

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Jakub Linowski
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What you'll learn

See how leading companies have designed experiments

I'll share selected UI experiments ran and iterated on by: Netflix, Airbnb, Amazon, Walmart and others.

See a variety of experiment designs

Understand that not all experiments are the same. See how companies run different types of experiments.

Why this topic matters

Running more diversified experiments empowers us to answer a wider variety of questions.

You'll learn from

Jakub Linowski

Experimentation & Design Leader • GoodUI Founder | Coached ~100 Growth Teams

Jakub Linowski has been practicing UI Design (since ~2000) & designing experiments (since 2014). He ❤️ inspiring successful replications by growth and experimentation teams.


He also founded GoodUI.org as an active repository of experiments (with winning, flat and losing results) to separate the more generalizable UI, interaction and copy patterns from the more noisy and less predictable ones.


Over the years, Jakub has either been hired, interacted with, shared results, coached and/or learned from over 100 experimentation teams, including: Microsoft, Thomasnet, Booking, Backstage, Yummly, Elevate, Designlab, Reverb, VivaReal, ZAP, Volders, Rollbar, Kenhub, Expert Institute, Drip Agency, FINN, 3Dhub, Metro to name a few.


Jakub holds two design degrees, including a MSc in Design for Interaction (Delft, Netherlands).

Worked with, learned from and/or coached

Microsoft
Designlab Learning
Reverb
LinkedIn
Viva Real | São Paulo SP

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