Build an ICP (Ideal Customer Profile) for Your Product

Hosted by Manu Jayawardana and Aki Wijesundara, PhD

Sat, Mar 21, 2026

10:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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GTM for Product Managers & Executives
Manu Jayawardana and Aki Wijesundara, PhD
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What you'll learn

What an ICP actually is (and what it isn’t)

Understand the difference between a target market, persona, and a true ideal customer profile.

How to identify the customers who get the most value

Use simple signals like use cases, urgency, budget, and alternatives.

A fast framework to define your ICP

Create a clear ICP your product, marketing, and sales teams can align around.

How ICP clarity improves product and GTM decisions

Use your ICP to guide roadmap priorities, messaging, and acquisition strategy.

Why this topic matters

Many products struggle because they try to serve too many types of customers. A clear ICP helps teams focus on the users who benefit most from the product, making marketing clearer, sales easier, and product decisions more aligned.

You'll learn from

Manu Jayawardana

AI Founder | 35K-User Fintech Exit | Co-Founder Snapdrum | Trained 5,000+

Manu Jayawardana is an AI founder and systems builder focused on helping companies apply AI in the real world.

He previously built and exited Rise AI, a fintech platform used by 35,000+ investors, and is the co-founder of Snapdrum, an AI consultancy helping organizations deploy AI across growth, operations, and product workflows.

Through Snapdrum programs and courses, Manu and his team have trained 5,000+ professionals worldwide in practical AI systems, automation, and AI-driven growth.

Manu’s work focuses on turning AI from experimentation into real systems that drive revenue, efficiency, and competitive advantage.

Currently, Manu is the Co-Founder & CEO of Krybe, an AI voice agent startup in London transforming how businesses automate customer interactions. His experience spans fundraising, scaling products, and leading teams to deliver production-grade AI solutions adopted globally.

Career highlights

  • Co-Founder of Snapdrum — builds production-ready AI systems for Fortune 500s, YC startups, and global Series A–C companies.
  • Exited Founder of Rise AI — created an AI investment copilot used by 35,000+ users worldwide.
  • Co-Founder of Krybe — ultra-realistic voice AI platform with 1000+ users and part of the NVIDIA Inception Program.
  • Creator of the #1 ranked Investment GPT on the OpenAI Store with 30,000+ users.
  • Built and scaled 10+ companies across AI, SaaS, analytics, and EdTech, including a B2B analytics product that grew 10× in one year.
  • Former Entrepreneur First Unlock Fellow, selected for high-potential AI founders.


Aki Wijesundara, PhD

AI Founder | Educator | Google AI Accelerator Alum

Aki Wijesundara is an AI leader with a PhD in Machine Learning and extensive experience mentoring startups at Google’s AI Accelerator. With a career spanning both research and applied AI, Aki has taught 5,000+ students worldwide how to design and deploy production-ready AI systems.

He has worked across cutting-edge areas of applied AI, from LangChain and RAG pipelines to observability and large-scale deployment. As a researcher and educator, Aki bridges the gap between theory and practice, making complex systems approachable and actionable for engineers, founders, and product leaders.

Aki is also a frequent speaker and advisor to organizations adopting AI, helping them transition from experimentation to production at scale.


Career Highlights

  • Ex–Google AI Accelerator researcher focused on responsible AI and applied ML.
  • PhD in AI & Cognitive Systems with published research across top universities.
  • Former researcher with teams affiliated with MIT, University of Oxford, & King’s College London.
  • Co-founder of Snapdrum — delivered AI systems for finance, education, and healthcare.
  • Built and deployed AI product pipelines used by PMs, startups, and enterprise teams.
  • Instructor for multiple AI builder programs, helping 500+ professionals ship AI features fast.


Previous Students from

Boston Consulting Group (BCG)
Google
Meta
NVIDIA
Amazon Web Services

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