David Lieberman

Founder & Chief Learning Officer at Gravity Learning L&D Science Specialist  

Psychology and Skills of Announcing Change

This is a hands-on engaging session with other humans. Please come with cameras on and be ready to participate.

NOTE: this session is "cameras on". 

Gain a deeper understanding of the cycle humans and go through during significant change

#1: Understand How People Experience Change Messages

Confidently use research-supported methodologies to announce and support the team

#2: Communicate Change With Confidence

Gravity Learning workshops are 180% more effective at transferring learning into the real world. 

#3: Learn about Gravity's Experiential Learning Style

Transform your management by driving stronger performance through direct and actionable feedback.

September 2026

Author, Developer of Managers & Leaders

eBay

Yelp

Allstate Insurance Company

Munchkin

Reddit

Katie O'Brien Ceccarini

Award Winning Author, Certified Coach, led CS training Yelp, Head of L&D

May 2026

December 2026

No one teaches us how to deliver feedback that drives change and preserves relationship dynamics.Until now.Fearless Feedback Mastery will make your feedback conversations less daunting and more effective.If you're tired of dreading difficult conversations, and you're responsible for driving results through others, you're going to want to join us. WHAT TO EXPECT:No-nonsense, highly practical tactics you can implement immediately.Everything taught comes from real teams, real conversations, and real results. This is not theory.In just 3 sessions, you will adopt the Fearless Feedback Framework, enabling you to say what needs to be said without damaging the relationship.You can also expect:- A 27-page learning guide loaded with sample language, exercises, and reference materials to leverage well beyond the course- Videos modeling the Headline, Observation, Ask model- Video modeling how to navigate reactions to feedback- Video illustrating how to effectively kick off a feedback relationship with a new team member- Drafting feedback for real time situations you're facing

You know feedback matters. Now learn how to deliver it.

How to speak directly, and with care, using the Fearless Feedback Framework

How to structure feedback using Headline, Observation, Ask

How to navigate emotional reactions to feedback

How to increase alignment on the feedback so people take action

How to be human while elevating excellence. 

You are a manager who wants to say what needs to be said without losing the relationship.

You are the leader who puts off feedback conversations out of fear for how the other person will react.

You're an IC responsible for delivering results through others and you want to stop walking on eggshells with feedback.

Create persuasive, habit-forming, and immersive experiences with the world's most actionable behavioral design framework.

Certified Make it Toolkit Instructor

John Gusiff

CX Strategist, Certified Make it Toolkit Instructor

Creator of the Make it Toolkit

Massimo Ingegno

Gamification Expert

Zac Fitz-Walter

PhD Gamification Design

Transformation and Change Expert  ex-EY

Juan Carlos Miguel Mendoza

Transformation and Change expert, ex-EY

Cohort 4

Cohort 5

The make it toolkit is the world's most comprehensive framework grounded in hundreds of books and research insights from thinkers, researchers, and practitioners.“Designing for behavior change? This is the ultimate cheat sheet. Almost too good to be true!”— Charley Cramer, Author of The Purpose Myth: Change the World, Not Your JobREADY TO MASTER IT? 🎓 🚀You'll master a proven framework that makes applying psychology in your work work and life as easy as it can be.Structured Learning JourneyWe built the framework we wish we had when we started. Let us take you to a step-by-step journey that will help you connect all the dots.Case Study ExplorationWe are both educators and practitioners. Expect to learn from real world case studies across sectors and industries, both successful and less successful.Hands-on ActivitiesYou will experience hands-on individual and group exercises for you to apply directly the most important psychology principles to your project.High-Impact Resources.Miss a class? No worries! We provide access to video recordings right after each session. Continuous access after the course on the Maven platform.

Unlock the Power of Behavioral Science to Design Better Experiences

Understand the Science Behind Behavior

Design with Behavioral Intent

Think Like a Game Designer

Capture Attention and Drive Acquisition

Build Habit-Forming Products and Experiences

This course includes both Make it Toolkit Level 1 and Level 2 (Specialization in UX design)

No prerequisites.

Product Managers, Entrepreneurs, and Marketers&nbsp;who want to understand human behavior and how you can persuade, engage, and retain customers

UX Designers or Gamification enthusiasts&nbsp;with or without prior experience who want to level up the psychology side of design..”

Behavior change professionals&nbsp;who are applying psychology insights in the digital space.

Engage any audience, explain complex ideas clearly, and present with confidence

Personal Branding Pioneer. Speaker.

Google

American Express

LinkedIn

L'Oreal Paris

Adobe

William Arruda

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

Cohort 1

Brilliant ideas don't always succeed. More often than not, the challenge isn't the quality of the work. It's the ability to communicate that work in a way others can understand, appreciate, and act on.Technical professionals and project managers are frequently expected to present complex information to audiences with varying levels of expertise, from colleagues and clients to executives and stakeholders. Yet most engineers, scientists, IT professionals, project managers, and experts have never received formal training in presentation and communication skills.As a result, important ideas can get lost in excessive detail and presentations that overwhelm rather than engage. Great work goes unnoticed. Valuable recommendations are ignored. Opportunities for leadership and advancement are missed. The professionals who stand out are those who can translate complexity into clarity, connect with their audience, and inspire confidence in their ideas.Today, communication can be your competitive advantage. When you can present with confidence and impact, you become more influential, more visible, and better positioned for growth opportunities.

Brilliant ideas often fail when they're communicated poorly. Present with confidence to increase your influence and career opportunities.

Translate technical ideas into language anyone can understand.

Structure presentations that keep people engaged.

Present with confidence and executive presence.

Create compelling slides that support your message instead of distracting.

Make virtual presentations as exciting and engaging as their real-world cousins.

Turn expertise into influence and career opportunities.

Tech professionals, engineers, AI experts, scientists, and IT execs who want to share their brilliance with clarity and confidence.

Project managers and team leaders who want to amp up their presentation skills so they can increase their impact and influence.

Leaders and professionals who want to increase their career success and open themselves up to new opportunities.

Deliver impactful, authentic presentations that connect with your audience and get more of what you want.

Creator of the Connection Advantage

ClearScore

Lloyds Bank

Halifax

Pet Protect

Laurent Christoph

Public speaking for more than 15 years

Connection Advantage 1

😱 I used to be terrible at public speaking. The simple thought of introducing myself in a meeting used to send my heart racing and my stomach crunching. It was terrifying.What are they gonna think? My role is so less important than theirs. Will they care at all? What about my French accent? Will I sound stupid?Fast forward to 2026: I'm jumping at any opportunity to speak or present. Why?👉🏼 Because presenting is the ultimate impact multiplier. It helped me get new roles, grow my influence, get my ideas prioritised, forge new valuable connections, grow a side hustle, get referred for jobs and surpass performance expectations.⚠️ The problem is that most people stay stuck at level 1 public speaking. They can get on stage. They can present information to an audience. But they can't move the audience into action. They can't make them 'feel'. They can't connect emotionally.This is the biggest barrier I've seen over the last 15 years of public speaking. That's why I created 'The Connection Advantage'.I'll show you how to use storytelling, how to bring emotions into talks and how to use your personality to make an undeniable connection with your audience and achieve your goals faster.

Grow your influence and career with next level public speaking

Deliver impactful presentations that convince your audience to adopt your idea

Increase your confidence, overcome self-doubt and boost your credibility

Learn how to weave storytelling for greater engagement and emotional connection

Stand out and increase memorability by bringing out your personality

Get 18 tools to elevate your presentation and make an impact through connection

Professionals who present regularly and want their ideas to land more effectively

Managers and leaders who need to influence decisions and align stakeholders

Anyone looking to develop stronger communication skills

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Executive communication — presenting to boards, writing memos, running all-hands, and high-stakes messaging.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Day-to-day people management — 1:1s, feedback, performance management, hiring, and team operations.

HR and people operations professionals handling hiring, compensation, employee experience, and organizational development.

Psychology and Skills of Announcing Change

What you'll learn

Why this topic matters

You'll learn from

David Lieberman