Scandiz Academy

What AI Can (Really) Do for Your Content Workflow

CareerFoundry

Quantium

UnternehmerTUM GmbH

Ilona Lazoryshyna

AI Engineer & Educator focused on LLMs, prompt engineering & RAG

Learn how AI tools can boost productivity, creativity, and consistency in content workflows.

Explore What AI Can Do for Content Creation

Watch a quick walkthrough of how ChatGPT or another tool helps turn ideas into ready-to-use content.

See a Real Example of AI in Action

Discover the tools, structure, and goals of the full training – and how to put them into practice in your work.

Understand What You’ll Learn in the Full Course

Why Should You Take This Course?If you’re a designer OR product builder aiming to break into the AI industry or if your team is starting to build AI products and you feel unprepared, this course is for you. By the end, you’ll feel confident and ready to transition into an AI role, armed with the knowledge and skills to thrive. Previous students reported having significant improvement in both AI Design knowledge, confidence and motivation to drive product building in this space since taking the course. Why Should You Learn from Me?With a decade of experience in building AI and AR/VR products, with over 5 years focused on AI-first products, I bring practical insights and skills you won’t find elsewhere. My experience includes leading world-class AI design teams and developing cutting-edge AI products. Course OverviewDesigned for busy professionals:•	Total 5 weeks, 4-5 hours per week commitment•	Recorded Sessions: Available anytime•	Discussion Boards: Participate asynchronously•	Support: Dedicated support and 1:1 guidance•	Resources: Ongoing AI learning materials•	Live Q&amp;As and Discussions: Hands-on learning --- What You’ll Learn in 5 Weeks: • Week 1: AI Fundamentals: Start strong with a designer-friendly introduction to how AI works, the latest tools, and the mental models you need to confidently design with AI. • Week 2: AI Design Patterns (Part 1). Explore the most common AI interaction patterns across today’s products. Learn what works, what doesn’t, and how to spot opportunities for better design. • Week 3: AI Design Patterns (Part 2) + System Prompting. Go deeper into emerging patterns and net-new thinking. You’ll also learn to prototype with no-code tools and master prompt design as a creative medium. • Week 4: Vibe Coding + Prototyping. Bring your ideas to life. This week is all about turning your concept into a working AI-powered experience, using tools like Lovable and other AI builders. • Week 5: Crafting Your AI Career and Storytelling. Learn how to stand out in this new wave of AI products—whether you want to land a new role, launch a product, or future-proof your skills as a designer. • Throughout the Course: Build a Real AI Product. Each week builds toward a project you’ll actually want to keep working on. Past students have turned theirs into prototypes, job interviews, and even startups. • If you struggle with accountability and want a clear structure to finally build something exciting in AI, this course was made for you. --- What the course does NOT cover: My goal is to teach you everything I know within 4 weeks about designing good ai products. By the end of this course, you will be more equipped to build great products compared to existing designers in this space. However there are 2 things this course will not be able to cover due to the limited time: • Advanced prototyping (instead we will cover no-code tools that will help you get a proof of concept running)﻿• Portfolio ready project (You might be able to get decent start through this course, that you can feature on your portfolio after investing more time beyond the course)

Build AI-Powered Products with Confidence

Course syllabus

Do this at your own time:<ul><li>Read/Watch course content</li><li>Put learnings into practice through short hands-on projects</li></ul>

Self-Paced

Wednesdays

<ul><li>Content Overview</li><li>Discussions</li><li>Brainstorms</li><li>Q&amp;A</li></ul> NOTE: If you're unable to make it to above sessions, you can watch videos and engage with content at your own pace at a later time.

Saturdays

Course schedule

Product Designers looking to join AI companies or recently switched but concerned about their skill gap

Managers, PMs, Engineers and other Leaders new to AI teams, looking to expand their expertise to build AI-powered products and confidently

Other technical professionals interested in learning how to build AI powered products.

Who is this course for

What you’ll get out of this course

<ul><li>Understand types of AI models and how to leverage them for your design project</li><li>Key AI terminologies (NLP, CV, GANs, etc) you'll need to know as you design</li><li>Emerging product types and potentials</li><li>Limitations and future potential of AI products</li><li>AI Design Principles and more.</li></ul>

Mastery of AI Fundamentals

<ul><li>Understand End-to-end design process for AI products and how it differs from traditional design</li><li>Current design challenges and opportunities with AI products</li><li>Case studies and critique existing AI product interfaces</li></ul>

Expertise in AI Design Patterns

Design an E2E concept (FIGMA for designers, or AI tools for non-designers)Build a rough MVP for that concept with no-code tools

Design & build your concept

<ul><li>What do Design Managers look for in Product Designers looking to join AI teams</li><li>What to expert when joining / starting an AI Design team</li><li>Tips for interviewing with AI-design teams</li><li>Transforming your strengths to enter the AI field</li><li>Learn directly from industry guests</li></ul>

Prepare for a Career in AI Design
 

•	Mini-Projects/Brainstorms: 4 outputs to practice course content•	Discussion Sessions / Q&amp;As: 5 live interactions for in-depth discussions•	Case Studies: Critique existing experiences together

Practice your AI skills

<ul><li>Feeling stuck? Have additional questions? I'll be available throughout the course to help you get the most out of this course.</li></ul>

Get 1:1 Support and Guidance from Maheen

<ul><li>Build a network of peers in the AI design field and stay inspired with key resources, influencers, and companies to follow.</li></ul>

Join a Community of AI Designers and Stay Inspired

Learn how to design AI-powered products and experiences to set yourself up for a successful career in AI.

Maheen Sohail

Cohort 4

Cohort 5

Looking to cut your campaign development time by 60% while driving higher revenue with the power of AI? This hands-on course equips you with the practical skills needed to create compelling campaigns and video advertisements from scratch. Course Details: 📌 Format:⏳ 4-hour live sessions via Zoom (2x2 hours) covering:🤖 Introduction to AI in Marketing✍️ Crafting Campaigns with ChatGPT🎨 Creating Images using Midjourney🎥 Producing Professional Video Footage using AI🎬 Turning Your Clips into a Story🎙️ Generating Voiceovers &amp; Background Music🚀 Optimising Content for Different Platforms⚖️ Ethical Considerations in AI Marketing(See syllabus section for more details) 🎁 Bonus Content:📺 Two additional recordings to watch in your own time:⏳ 2-minute recorded instructor intro🤖 Bonus lesson on AI agents (unlocked after course completion) Project Work: Expect to spend an additional 1–3 hours working on a practical project outside of live sessions.Duration: One comprehensive week of learning and creating.Throughout the course, you’ll master AI tools for crafting images, videos, voiceovers, and background music, culminating in a fully polished promotional video or advert for your product or service. This is more than just a course—it’s a fast track to confidently using AI to supercharge your marketing strategy. By the End of the Course:You’ll have a completed advert or - promotional video, ready to share across your platforms.You’ll gain the expertise to use AI tools to create impactful campaigns and social content tailored to your brand.As a bonus, you’ll also gain access to a recorded lesson on AI agents—cutting-edge technology to automate and innovate your content creation even further.For a sneak peek at what’s possible, check out an my example ad that created for a mock skincare brand, showcasing the tools and techniques you’ll learn in this course. You can find my ad at the end of the thumbnail video in right hand corner of this page. What You Will Learn:💡 How to create AI-powered marketing campaigns that stand out.🛠️ The best AI tools for your needs, including ChatGPT, MidJourney, Hailuo AI, Flair AI, Eleven Labs, and Suno AI.📝 Expert prompt techniques to get consistent, high-quality results from AI.⏱️ Time-saving workflows that streamline content creation, from ads to videos to voiceovers.🎯 Project-based application: Complete a guided project to practice and perfect your skills.

Master AI-powered marketing in just 4 hours and create campaigns that stand out

Dates and times for the live sessions will be agreed upon with participants in advance to ensure that no one misses out.

2 Live Sessions: 120 minutes each (4 hours total)

The guided project takes 1–3 hours (of your own time), depending on the complexity of your marketing campaign and video ad. I’ll be available throughout to answer questions and support you in creating a polished, ready-to-post ad that meets your goals.

Hands-on Project 

📈&nbsp;Marketing professionals.

👩 Entrepreneurs and businesses.

🎬 Content creators &amp; teams looking to accelerate workflows.

You will get an overview of AI tools for creating impactful images, videos, voiceovers, and synthetic music. By course end, you’ll confidently produce high-quality, AI-powered content that enhances your brand.

Understand AI tools for marketing and promotional content creation.

Build a complete, engaging campaign from start to finish. Use ChatGPT to design a strategy and AI tools to turn concepts into compelling content that resonates with your audience—all in record time. <a href="https://www.youtube.com/watch?v=mPrYR9ZpdtM" rel="noopener noreferrer" target="_blank">Here an example</a> created in just 1 hour using the same tools &amp; techniques.

Create Full Campaigns using AI

Develop personalised images and videos to showcase your brand. Whether it’s a product launch or seasonal campaign, you’ll gain the skills to bring your unique ideas to life.

Design Custom Brand Content

Master prompting techniques for ChatGPT, MidJourney, Flair AI and Suno and more. Learn how to generate high-quality, brand-aligned visuals and content with exclusive tips and tricks.

Develop Powerful Prompts

Learn to fine-tune AI outputs to meet your campaign goals. Customise images, videos, and audio to align perfectly with your branding and create a polished final product.

Refine AI-Generated Content

Bring your media assets together into a cohesive video ad or promotional video. By course end, you’ll be able to streamline production and elevate your marketing and promotional content creation to new heights.

End-to-End Production Skills

Create a full marketing campaign in 2x2 hours ! Guided project to build your video ad using AI for images, video, voiceovers, and music.

Melanie Moeller

AI Marketing Mastery Cohort 3

The ChallengeYour days are filled with:🗓️ back-to-back meetings,🚀 sky-high customer or investor expectations,⏱️ wishes that your team could move faster sooner,🔥 wishes that you could move even faster and work on what really matters instead of fighting fires. You start each day with the best intentions, but somehow find yourself constantly reacting instead of leading.&nbsp;Sure, it would be nice to focus on your own goals, but you care about those other people (or at least some of them 😁). They’re colleagues and customers, family and friends... How can you collaborate with them responsively without forsaking your goals and becoming just a (re-)Actor in their story? 🎬 ✨ You wonder if AI can help, you wonder how other leaders are using AI to manage it all and manage their teams--but honestly, who's got the time to figure that out? ⏳ You have a constant, lurking anxiety about what’s falling through the cracks or not getting done, so you work faster. As you try to move faster, people fall short of your expectations and their potential. It causes friction and frustration (even if you hide it well). It's uncomfortable to call out, so you avoid giving feedback or mention it lightly, which makes the situation more uncomfortable. Eventually, you decide to give feedback. Sometimes it goes okay. Often, you try to move through and out of the conversation as quickly as possible because it feels so awkward. Growth and improvements rarely last. You take on more work yourself to get it done. The Solution (Evidence-based. Immediately applicable.)⏱️&nbsp;EVERYTHING YOU READ BELOW WILL BE ORIENTED TO IMMEDIATE APPLICATION DURING THE COURSE ⏱️What if you could shift from reacting to the constant inputs to creating what matters most and leading your team in that direction--everyday? This course will support you, step by step, in building your Operating System to make this shift. Fancy apps aren't enough. Nor are bursts of motivation. A sustainable Operating System has 3 features:🧰 Tools (simple enough to keep using, and amplified by AI)🔁&nbsp;Habits (the tools don't use themselves...except for some of the AI ones we'll build)🧠 Mindsets (you can "productively" spend your life responding to other people's messages and requests--or build something that matters) No, "perfection" isn't possible (or even desirable). But our days--and our results--completely shift when we focus our attention systematically instead of ad-hoc and reactively. And our conversations shift when we stop trying to fix people and start inspiring them to take action and grow. We teach you how to do this by using straightforward approaches that reliably transform defensiveness and friction into self-reflection, connection, and motivation to grow. You will start to look forward to feedback conversations because you will know how to use them as powerful tools for building trust and deepening connection. You will also explore your own mindsets and beliefs around feedback, identifying your own patterns around conflict avoidance, people-pleasing, and controlling behaviors. AI is woven throughout the course, including:1️⃣ building your own Custom GPTs2️⃣&nbsp;mastering your calendar3️⃣ using AI as a practice partner for difficult conversations and coaching skills4️⃣ helping your team use AI, and so much more! Once you've shifted the way you manage yourself and lead your team conversations, applying evidence-based approaches tested with 1000s of managers and amplified with AI, the whole game becomes fun again. Bonus:📝 You will also get 5 step-by-step facilitation guides for sharing and teaching your team members everything we cover in this course. This helps establish shared language and frameworks within your team/organization, and positions you as the leader of change. 📖&nbsp;You'll also get our 20-page Offsite Playbook with step-by-step guidance on how to design and facilitate unforgettable team and company gatherings. 🚀 And you'll get to do this while in a practice lab with other high-growth leaders.

Spend your days fighting fires or each other?

Sundays (+ 1 Thursday)

Weekly Office Hours

High-Growth ManagersReady to move out of IC mode, you want to be the inspiring leader people thank for the rest of their careers.

ExecutivesYou know there's a better way than back-to-back meetings everyday. To scale your impact, you know you must scale yourself first

Startup FoundersYou're expanding your focus from building a product to building a team. And to do so, you need the team to step up fast.

You'll have the Inner and Outer Game in place:<ul><li>A systematic set of habits, tools, and mindsets to define What Matters Most each day and week</li><li>You'll be using your emotions as signals for what needs to happen next</li><li>Your mind will be at ease</li></ul>

Clear Focus & Emotional Balance

Whether you're currently intimidated by AI, curious, or all-in, you will:<ul><li>know exactly how to leverage Claude and ChatGPT to improve your skills and help you prepare for key conversations</li><li>have your own CustomGPT to do a recurring management task FOR you</li></ul>

AI As Your Ally (including your own CustomGPT)

<ul><li>Next Actions template (simplest tool possible to stay organized)</li><li>Weekly Preview Checklist (define what matters most and who should do it)</li><li>Daily Defining Checklist</li></ul>

The Operating System (feel on top of your s***)

<ul><li>Know how to decide WHAT to delegate to increase your leverage</li><li>Know HOW to delegate (to a person or AI) in ways that build confidence and follow-through</li></ul>

The Leverage Framework

<ul><li>GAIN Template for how to structure feedback conversations that inspire response-ability, action, and growth</li><li>how to use AI to prepare and practice</li></ul>

GAIN Feedback Framework

<ul><li>GROW Template for coaching conversations</li><li>The key skill to coach effectively</li><li>Know the difference between a feedback and a coaching conversation</li><li>how to use AI to practice and get feedback on a coaching conversation</li></ul>

GROW Coaching Framework

What if you felt on top of everything and your team were aligning and growing through every conversation with you?

Jack Cohen

Cohort 1

Cohort 2

Launch Date:&nbsp;August 21st cohort startingFormat:&nbsp;Flexible scheduling (Thursday AM PT/Friday PM sessions)Bonus:&nbsp;1:1 strategy sessions + 3 monthly group coaching sessionsCurrent Promo:&nbsp;25% off with code "25NOW" 🚨 While Your Competition Debates AI, You'll Be 10X Ahead The Great AI Divide is happening NOW. 500+ professionals automated their way to the top. Join them before it's too late. You will have the flexibility to join the regular session on Thursday morning PT/noon ET or the repeat session on Friday afternoon.In addition to this, you will get a 1:1 strategy session with Sanjay and Niharika and 3 monthly group coaching sessions after the course competion. [ENROLL NOW - SAVE 25% WITH THE PROMO CODE 25NOW] “Sanjay and Niha’s Practical AI course re-energized my work in ways I didn’t expect.I’ve doubled my productivity, reduced costs, and discovered new ways to grow my business, nonprofit, and many aspects of my day to day lifestyle. If you want to work smarter, adapt faster, and enjoy the process, this course is for you! “-Noah Berlow, Award Winning Hollywood Director &amp; Producer "I cut my report generation from 3 days to 15 minutes."- Sarah M., Finance Director, Fortune 500 "My AI agents handle 80% of customer inquiries. I focus on strategy now."- David R., Director of Operations "I am generating better quality media assets 10x faster."- Archana P., Founder, AI Media 🤖 Build Your AI Army&nbsp;Stop working harder. Start working smarter. Build custom AI agents that automate email responses, generate presentations, and handle your workflows 24/7. No theory—just battle-tested tools top performers use to leave the office early. 📊 Real Results That'll Blow Your Mind&nbsp;Marketing directors automated entire content pipelines. Finance managers cut reports from days to minutes. Sales leaders 10X'd proposal output. Get their exact systems—not generic examples. ⚡ Your 10X Win Guaranteed&nbsp;Day 5: Achieve measurable 10X improvement in one daily task. Cut meeting prep from 30 minutes to 3. Generate presentations in 15 minutes vs 3 hours. Concrete proof AI works for YOUR role. 🚀 Become THE AI Leader&nbsp;Design intelligent agents that think, decide, and execute independently. Chain AI systems together. Scale across your team. Get recognized as your organization's AI transformation expert. 💰 Grow Your Business/Get Promoted Faster&nbsp;Track ROI with templates that prove massive dividends. Make your manager eager to fund more AI initiatives. Position yourself as the digital transformation go-to expert. 🔥 Exclusive AI Power Network&nbsp;Join professionals sharing cutting-edge tools and insider access to frameworks that aren't public yet. Stay ahead as AI evolves at lightning speed. 🎯 90-Day Domination Plan&nbsp;Leave with your personalized roadmap to expand AI wins across your organization. Overcome resistance. Become the AI leader your company desperately needs. ⚡ The Bottom Line:&nbsp;While others debate if AI is real, you'll automate your way to the top. This isn't professional development—it's your unfair advantage. Ready to become the AI expert everyone comes to? Your future self will thank you.

The Ultimate AI Mastery Course

Thursday

<ul><li>Pick one repetitive task from their actual work/business</li><li>Build an AI workflow to automate it (using tools like Zapier + ChatGPT, or custom solutions)</li><li>Measure time saved and ROI - aim for 5+ hours/week saved</li></ul>

Weekly projects

The Strategic LeadersManagers, Directors, VPs, C-Suite Executives, Department Heads, and Team Leaders

The High-Performing Individual ContributorsTitle: Senior Analysts, Consultants, Project Managers, Specialists

The Business Owners &amp; EntrepreneursTitle: CEOs, Founders, Business Owners, Entrepreneurs

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Master AI tools for thinking, creating, analyzing, and communicating to achieve 10x productivity gains in your daily professional tasks.

Learn how to leverage the AI tools to get consistent, high-quality outputs.

Create personalized AI workflows that automate 70% of routine tasks, freeing time for strategic high-value work.

Build sustainable AI integration strategies that compound productivity gains and deliver measurable ROI for your role

Lead AI adoption initiatives confidently while navigating ethics and maintaining critical human judgment in decisions

10x your productivity with AI. Automate 70% of busywork. Build AI agents that work 24/7. No tech skills needed. 6-wk +1:1 + Monthly coaching

Transform from AI-curious to AI-powered in 6 weeks. Get the frameworks, tools, and implementation strategies that drive measurable business impact.

Lightning Lessons

What AI Can (Really) Do for Your Content Workflow