Dorra Mlouhi
Ahmed Wafaey
Rituals.pm
Free Lesson

Understand How AI Work as a PM (part 2): Context Engineering

45 min
Nov 1, 2026 12:30 PM

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What you'll learn

Understand the limitations of LLM

Deep dive in the LLM the input context challenge, and how it leads to the performance of the model to go down

How to decide when your product needs RAG

Learn how RAG grounds answers in your company's data, and when to use it instead of prompting or fine-tuning.

How to decide when your product needs fine-tuning

a framework to help you decide which context engineering method to go for

Why this topic matters

Most PMs use AI every day without knowing how it works, so they overpromise, misjudge risks and struggle to talk with engineers. As AI moves into every product, that gap gets costly. Knowing how LLMs work, why they hallucinate and what it takes to build an LLM-based system helps you pick the right use cases, set realistic expectations and make better calls on cost, quality and safety. This session gives you that foundation in 45 minutes.

You'll learn from

Dorra Mlouhi

Dorra Mlouhi

Product Leader and AI Builder

Ahmed Wafaey

Ahmed Wafaey

Product Leader and AI Practitioner

Rituals.pm

Rituals.pm

Product Leaders and AI Practitioners (AWS, Delivery Hero, Uber...)

Amazon Web Services
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Tesco
Trivago
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