Dr. Manisha

Healthcare Professional | RCM Consultant | Author 

Unforgettable on Purpose: Career & Brand Positioning

Mopid

Most professionals are active… but not remembered.
 You’ll understand why effort is nott translating into recognition.

Why being visible isn’t enough

We break it down using proven frameworks (Kotler, Ries & Trout, Keller) so you understand how people form associations.

How positioning actually works (not theory)

A practical system to build positioning that sticks without guessing or overposting.

The Mango Method (Outcome → Perception → Proof)

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

Microsoft

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

Cohort 2

Cohort 3

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Helping Leaders & Companies Grow+Thrive

NBCUniversal

Warner Bros. Discovery

Nike

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Build Your Professional Brand Presence - Cohort 2

Build Your Professional Brand Presence - Cohort 3

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Get clear on who you are. Then update it live, with expert and peer feedback.

Portfolio Career Strategist

Slack

Asana

Deloitte

Maggie Blackburn

Marketing Strategist & Multi-Passionate Solopreneur

Cohort 1

You're creative, multi-dimensional, and dynamic but yet, your online presence doesn't reflect that.While you know building a personal brand can give you freedom, you don't know how to position your diverse skills, experience, and interests professionally, without coming across scattered.In this intimate 5-person group session, you won't just learn how to improve your personal brand, you'll get live coaching and my 10+ years of experience in messaging to help you get clear on who you are.By the time we wrap up, you'll have completed a personal brand refresh, which includes:<ul><li>A cohesive positioning doc: The north star to weave together the various things you work on and a voice and tone guide that trains AI on how to talk more like you</li><li>A LinkedIn page you're proud of: A refreshed LinkedIn bio, about section, and cover image (templates included!)</li><li>Clarity and confidence: Know how to talk about your experience to attract the right opportunities.</li></ul>If you've been delaying because you're wanting things to be "perfect", this workshop is the accountability you need, so you can stop waiting for the right way to talk about yourself and walk away feeling clear and accomplished.

We'll be using Claude to help create our voice and tone guidelines + uploading to Claude for future reference.

Access to Claude

Access to 3-5 writing samples you can upload to Claude.

Writing Samples (if you have them)

I'll be providing Canva templates for you to use for your LinkedIn. The free version is A-OK!

Access to Canva

Individual contributors or team leaders who want to build a personal brand to protect themselves from layoffs or job cuts.

Squiggly career pathers who aren't sure how to articulate their diverse experience to attract the right opportunities for the future.

Anyone building a portfolio career who works on a multitude of things that feels disconnected.

Telling a compelling and clear career story is the key to opening doors.

Growth leader with a portfolio career

Pinterest

Maven

Compass Real Estate

Cameo

Mercury Bank

Mallory Contois

Community architect, founder, GTM leader & 6x high-growth startup operator

Soft skills educator, speaker & creator

Grace McCarrick

Soft skills educator, speaker, & creator

Strategic Storytelling Expert

Joseph Olender

Strategic storytelling consultant

May Workshop

You’ve done the work. You’ve built skills, taken on roles, made decisions. But when it comes time to explain what you do and why it matters, it comes out scattered, overly detailed, or generic.And when people don’t quickly understand you, they don’t choose you.This shows up everywhere:<ul><li>interviews that don’t convert</li><li>networking conversations that go nowhere</li><li>opportunities that pass you by because you weren’t top of mind</li><li>a LinkedIn profile that doesn’t reflect your actual value</li></ul>This workshop fixes that.In three hours, you’ll turn your experience into a clear, compelling career narrative that actually lands. You’ll learn to:<ul><li>identify the signal in your background (not just list your roles)</li><li>connect your past decisions into a cohesive story</li><li>articulate what you’re known for and where you’re going</li><li>communicate it clearly in both conversation and writing</li></ul>You’ll leave with:<ul><li>a 60–90 second career story you can use immediately</li><li>a draft LinkedIn headline or professional bio</li><li>a clear positioning statement for how you want to be known </li></ul>

Experienced operators with strong track records who struggle to clearly explain what they do and what they want next

Founders or builders evolving their roles who need a sharper narrative to attract the right opportunities and people

Professionals in a pivot who have relevant experience but can’t yet tell a cohesive, compelling story about it