Free Lesson
Live Q&A with Salesforce FDE Leader
60 min
Nov 18, 2026 3:00 PM
By continuing, you agree to Maven's Terms and Privacy Policy.
What you'll learn
Design an FDE team from first hire to full function
How Salesforce built FDE org, what changed across iterations, and where it sits next to sales, PM, and engineering.
Set goals and KPIs that prove FDE value
Which metrics companies tracks, which ones fail to capture impact, and how to tie deployments to revenue and product.
Screen for engineers who thrive in FDE Role
The traits Salesforce screens for, interview questions that surface them, and profiles that look strong but fail.
Why this topic matters
Forward deployed engineering is how AI products reach production inside enterprises: engineers embedded with customers, shipping against messy data and shifting requirements. The function is new enough that most teams are improvising org design and metrics. Pavan Ghantasala leads FDE and customer facing org at Salesforce. This is an open Q&A on how the team built FDE, type of talent they prioritized and more.
