How brevity wins in the era of overload

Lightning Lessons

Practical skills & tools to accelerate your career

How brevity wins in the era of overload

Hosted by Ian Wharton

Tue, Jul 22, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

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Sell the Idea: Storytelling for Design

Ian Wharton

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Tue, Jul 22, 2025

4:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

Go deeper with a course

Sell the Idea: Storytelling for Design

Ian Wharton

View syllabus

What you'll learn

Stand out by saying less

Your audience is distracted and has no time. Use brevity to capture their attention against the odds.

Get buy-in on your ideas

A simple method to communicate your ideas clearly, using fewer, sharper words.

Why we overexplain and oversell

Verbosity is cheap and feels like competence. Understand the reasons why so you never fall into its trap again.

Why this topic matters

AI provides you with volume and infinite content. Just like everyone else. This isn't an edge, it's a hindrance. Conveying your ideas, your work, and yourself in the fewest and most exact words possible is what creates influence in today's world. Brevity isn’t just a communication style; it's a judgment call that your customers and collaborators will gladly pay a premium for.

You'll learn from

Ian Wharton

Apple Design Award winner, author and tech founder. 20+ years of innovation.

Ian has been honoured by the Apple Design Award, the Royal Television Society, and the Art Director’s Club in New York. He is the Founder of VC-backed healthtech company Aide Health, Founding Partner of digital product studio Zolmo and published author of Spark for the Fire: How Youthful Thinking Unlocks Creativity. He previously served as part of the design leadership for agencies in WPP and Publicis Groupe.

Ian has spoken at 30+ conferences worldwide, including Semi Permanent, Cannes Lions, and Thinking Digital. He has written for Fast Company, Sifted, The Guardian and Creative Review.

He is also an advisory board member of D&AD Shift and a member of the Board of Governors at Arts University Bournemouth, one of the top creative institutions in the UK.

Over 2,000 alumni from teams including