Lightning Lessons

AI Agents and AI SDRs

Hosted by Everett Berry

Wed, Sep 10, 2025

7:00 PM UTC (30 minutes)

Virtual (Zoom)

Free to join

Invite your network

What you'll learn

Agents in GTM Introduction

Understand what agents are and how they are being used in GTM. Enumerate use cases and tactical reasons for using agents

AI SDRs

Learn why outbound is an attractive target for agents, pitfalls, and current state. Explore the black box approach.

Approaches for Building Agents

Explore the human in the loop approach and what connectors and systems are needed for effective agents.

Why this topic matters

Most of the industry does not understand what agents can and should be used for, or what the current state of capabilities is. Get up to speed on agents from the GTM Engineering team at Clay working with advanced GTM teams day in and day out.

You'll learn from

Everett Berry

Head of GTM Engineering at Clay

I'm currently Head of GTM Engineering at Clay, where I help teams build creative growth strategies using our powerful data platform that connects to any data point.

Previously, I was Head of Growth at Vantage, and before that led Growth at Arctype. I founded Perceive, an AI company focused on cashierless checkout technology that received NSF SBIR grants for our deep learning-based human action recognition systems.

As a computer engineer by training, I'm passionate about the technical aspects of sales and marketing, believing that great technology must be both built and effectively brought to market.

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