MKT1 Courses

Help your Marketing Team adopt AI in 1 day with a Hackathon

Emily Kramer

Founder at MKT1 Newsletter & Dear Marketers Podcast

Learn the step-by-step Hackathon playbook: setting constraints, selecting tools, structuring projects, and shipping work

How marketing teams can adopt AI in one day with hackathons

Get AI project prompts for every area of marketing from PMM to growth & content—including examples of MKT1 projects

Project ideas for your hackathon

From Clay to Lovable and Zapier and Replit, learn what tool options are available to you what I recommend most

Learn what AI tools to use

Looking to cut your campaign development time by 60% while driving higher revenue with the power of AI? This hands-on course equips you with the practical skills needed to create compelling campaigns and video advertisements from scratch. Course Details: 📌 Format:⏳ 4-hour live sessions via Zoom (2x2 hours) covering:🤖 Introduction to AI in Marketing✍️ Crafting Campaigns with ChatGPT🎨 Creating Images using Midjourney🎥 Producing Professional Video Footage using AI🎬 Turning Your Clips into a Story🎙️ Generating Voiceovers &amp; Background Music🚀 Optimising Content for Different Platforms⚖️ Ethical Considerations in AI Marketing(See syllabus section for more details) 🎁 Bonus Content:📺 Two additional recordings to watch in your own time:⏳ 2-minute recorded instructor intro🤖 Bonus lesson on AI agents (unlocked after course completion) Project Work: Expect to spend an additional 1–3 hours working on a practical project outside of live sessions.Duration: One comprehensive week of learning and creating.Throughout the course, you’ll master AI tools for crafting images, videos, voiceovers, and background music, culminating in a fully polished promotional video or advert for your product or service. This is more than just a course—it’s a fast track to confidently using AI to supercharge your marketing strategy. By the End of the Course:You’ll have a completed advert or - promotional video, ready to share across your platforms.You’ll gain the expertise to use AI tools to create impactful campaigns and social content tailored to your brand.As a bonus, you’ll also gain access to a recorded lesson on AI agents—cutting-edge technology to automate and innovate your content creation even further.For a sneak peek at what’s possible, check out an my example ad that created for a mock skincare brand, showcasing the tools and techniques you’ll learn in this course. You can find my ad at the end of the thumbnail video in right hand corner of this page. What You Will Learn:💡 How to create AI-powered marketing campaigns that stand out.🛠️ The best AI tools for your needs, including ChatGPT, MidJourney, Hailuo AI, Flair AI, Eleven Labs, and Suno AI.📝 Expert prompt techniques to get consistent, high-quality results from AI.⏱️ Time-saving workflows that streamline content creation, from ads to videos to voiceovers.🎯 Project-based application: Complete a guided project to practice and perfect your skills.

Master AI-powered marketing in just 4 hours and create campaigns that stand out

Course syllabus

Dates and times for the live sessions will be agreed upon with participants in advance to ensure that no one misses out.

2 Live Sessions: 120 minutes each (4 hours total)

The guided project takes 1–3 hours (of your own time), depending on the complexity of your marketing campaign and video ad. I’ll be available throughout to answer questions and support you in creating a polished, ready-to-post ad that meets your goals.

Hands-on Project 

Course schedule

📈&nbsp;Marketing professionals.

👩 Entrepreneurs and businesses.

🎬 Content creators &amp; teams looking to accelerate workflows.

Who is this course for

What you’ll get out of this course

You will get an overview of AI tools for creating impactful images, videos, voiceovers, and synthetic music. By course end, you’ll confidently produce high-quality, AI-powered content that enhances your brand.

Understand AI tools for marketing and promotional content creation.

Build a complete, engaging campaign from start to finish. Use ChatGPT to design a strategy and AI tools to turn concepts into compelling content that resonates with your audience—all in record time. <a href="https://www.youtube.com/watch?v=mPrYR9ZpdtM" rel="noopener noreferrer" target="_blank">Here an example</a> created in just 1 hour using the same tools &amp; techniques.

Create Full Campaigns using AI

Develop personalised images and videos to showcase your brand. Whether it’s a product launch or seasonal campaign, you’ll gain the skills to bring your unique ideas to life.

Design Custom Brand Content

Master prompting techniques for ChatGPT, MidJourney, Flair AI and Suno and more. Learn how to generate high-quality, brand-aligned visuals and content with exclusive tips and tricks.

Develop Powerful Prompts

Learn to fine-tune AI outputs to meet your campaign goals. Customise images, videos, and audio to align perfectly with your branding and create a polished final product.

Refine AI-Generated Content

Bring your media assets together into a cohesive video ad or promotional video. By course end, you’ll be able to streamline production and elevate your marketing and promotional content creation to new heights.

End-to-End Production Skills

Create a full marketing campaign in 2x2 hours ! Guided project to build your video ad using AI for images, video, voiceovers, and music.

Melanie Moeller

AI Marketing Mastery Cohort 3

Cohort 4

In 2025 we as marketeers are under huge amount of pressure and budget cuts. As experienced growth leader Tata wanted to go beyond regular ChatGPT brainstorms to scale teams productivity and ROI of campaigns. She wanted to create systems and scalable ways to be efficient. If you are looking to apply the power of AI in your marketing projects, this is right for you. AI in marketing Bootcamp is 2 day 100% practical experience. On day 1 we will together audit your current marketing processes and find best ways to integrate AI, on day 2 we will work on perfecting prompts and automation workflows. You will work in teams and subgroups to feedback each other, so if you want to bring your team along - that would improve your experience! As a bonus you will get access to Tata for 1 week in a live chat to ask any questions.

Optimize marketing with AI and automations

4pm to 7:30pm CET or 5pm to 8:30pm CET

Sep 4th and 5th

Private community for AI in marketing leaders who join the course for ongoing questions and support

Monday Sep 8th - Friday Sep 12th

During bootcamp we will have first a demo and then real practice, in 2 days you will audit your current workflows, create your tone of voice guide, generate a lead list, new website page, ad variations and more.

6 Real projects

Marketing and growth managers who are curious about AI and want to go beyond chat GPT usage

Freelancers and fractionals working with a few clients, who need productivity boost and ways to "clone" themselves

Agency owners whose business growth heavily depends on scaling team (and they want to change that)

Understand where AI fits in marketing workflows and how to integrate it effectively.

Develop an AI-First Mindset

Leverage AI tools for industry analysis, customer insights, and trend detection.

Enhance Marketing Research with AI

Identify automation opportunities in content creation, customer support, and analytics.

Automate Repetitive Tasks

Use AI to create and optimize marketing content while maintaining brand voice.

Improve Content Quality & Scalability

Develop a practical AI adoption strategy tailored to your specific business needs.

Create a Personalized AI Roadmap

2 day business bootcamp to kick start AI optimizations in your marketing workflows

Tata

AI in Marketing expert, CEO Grow Global Tech, ex. Picsart, Nike

Cohort 2

Cohort 3

Clients want coaching, your team wants direction, and leadership wants you to 10× your own output with AI - all while the AI tech stack changes every week. When you're not-technical and don't have the time to become technical, this becomes an insane challenge to overcome.&nbsp; It's also the challenge that I had to solve for myself. At Accenture, I went from being a non-technical leader to securing $2M in funding for AI initiatives. Then I helped build the AI strategies that drove productivity improvements for over 14,000 consultants. Today, I advise both tech startups and Fortune 1000 companies on becoming AI-native organizations. What you need are frameworks and cheat sheets on what really matters in deciding what, how, and when to apply AI. This cohort isn’t “AI 101.” It’s applied enterprise-grade learning for leaders who want to be ahead of the curve, not catching up to it. Unlike broad "AI for Leaders" courses that just cover definitions, this live lunch-time cohort is hands-on -- you'll pick your top use cases, calculate ROI, decide on the tech stack, and try your hand at automating some of your own workload. WHAT TO EXPECT:Format: four live, lunch-time sessions across two weeksSupport: two optional interactive office hours for hands-on helpPrep: bite-sized, zero fluff—show up, apply, move onOutcome: identify high-impact AI use-cases, craft an executable plan, and become the AI-native voice in your org (or for your clients) WHAT WE'LL COVER:- Pinpoint problems that are truly AI-solvable (we’ll choose them live)- Scope projects that become career-making case studies, not budget sinkholes- Speak “just-technical-enough” about GenAI, agents, ML, and automation- Make smart Build • Buy • Vibe-Code calls to save cash and time- See case studies from companies seeing 70%-300% improvements in productivity, marketing, engineering, and product management- Select platforms for low-code / no-code AI automations- Set realistic expectations with leadership and clients- Overcome resistance and build cross-functional buy-in- Avoid the costliest implementation traps- Keep your strategy relevant as the tech leaps forward TOOLKIT YOU'LL TAKE WITH YOU:1. Build, Buy, Vibe-Code AI Solution Decision Matrix2. AI Vendor Assessment Checklist3. “Why We’re Going AI-Native” Narrative Template4. 7-Point Checklist to Avoid AI Project Failure5. Handpicked list of my personal AI tech stack (the coolest AI products in the market right now) to explore The goal isn't to make you a technical expert - it's to give you the confidence to lead AI initiatives successfully. WHO WILL BENEFIT MOST FROM THIS COURSE: - You're responsible for AI projects but don't have a technical background- You need to make strategic decisions about AI investment- You're leading consulting engagements and clients want coaching on AI- You're bridging the gap between technical teams and business objectives- You want to position yourself as a forward-thinking leader WHO THIS IS NOT FOR: - Developers or AI engineers seeking technical implementation skills- Those expecting to become AI experts overnight- People looking for general "this is what ChatGPT is" courses If you're still not convinced, consider this: The price of this course is a fraction of the cost of a single failed AI project (so you should ask if your company will pay for this). And even if they won't, this is a small investment towards making your career future-proof.

Expectations have never been higher...

Use your lunch hour for the most impactful activity you could have on your plate -- future-proofing your career.

Wednesdays & Fridays Live Sessions

Open Office Hours for any questions and deep dives.

Thursday AMA Office Hours

Team leads, directors, and department heads who have been "volun-told" to implement AI and need to show a plan, quickly.

AI consultants who need structured frameworks to help clients decide on AI use cases, execution, and ROI.

Execs, founders, and business owners who need to set the AI strategy for their org and can't afford to make costly mistakes

Who should take this course

Companies are already seeing huge results...HubSpot improved email performance by 70%, Gumroad increased feature releases by 300%. Don't reinvent the wheel. Learn directly from real, behind-the-scenes case studies - and leave with a tangible plan for your team.

Leapfrog to picking 2-3 of the most impactful AI use cases based on what top AI leaders are doing

Decision fatigue is real -- and not all use cases need to be custom-built (and who has engineering resources for that, anyway). You'll be able to confidently decide how you should implement each use case to maximize speed to value. We'll apply this framework together in real time

Steal my framework for quickly deciding whether to Build, Buy, or "Vibe Code" AI solutions

Learn how to prompt AI agents like a boss, pick the right platform (Zapier, Make, ChatGPT, N8N), and start to automate your own work so you can deliver 10x more value.

Vibe code your AI "quick wins" live

74% of companies are struggling to see value beyond an AI proof of concept. We'll cover what makes a good AI deployment (to AI agent or not to AI agent) so your efforts stay relevant and scale over time. We'll analyze real situations from within the cohort.

Deconstruct the best practices and top mistakes companies make when deploying AI internally

AI tech isn't even the hardest part -- AI leaders are putting 80% of their effort into aligning people and processes. You'll leave with a clear, actionable roadmap to transform your team into an AI-Native powerhouse.

Create your own "Why We're Going AI Native" narrative to gain buy-in from your team

Pick winning AI use cases, gain confidence in executing your AI plan, and get recognized by bosses and clients for being AI-native

Lauren Vriens

Cohort 1

Does this sound familiar?You’re excited about leveraging AI to supercharge your marketing efforts, but the overwhelming number of tools, strategies, and jargon feels like a maze. You’ve heard the hype about AI-driven marketing, but you’re still wondering: 🤔 “How do I actually use AI to drive results?”🤔 “What tools work best for my business?”🤔 “Am I falling behind?” You’ve tried to figure it out yourselfResearching AI tools, testing workflows, and reading case studies. But the more you dive in, the more confusing it gets. Meanwhile, competitors are using AI to outpace you. It’s unsettling. With AI advancing at breakneck speed, those who don’t adapt risk being overshadowed by those who do. While others gain “AI superpowers,” you might be stuck grappling with outdated methods, unsure of where to start or how to maximize results. Now imagine if you could✅ Operate Like a “10x Marketer”Leverage AI as your personal collaborator to brainstorm ideas, generate content, and speed up campaign execution, freeing up to 80% of your time for higher-level strategy.✅ Turbocharge Creativity and Insights: Harness AI-driven analytics for fresh perspectives you might miss on your own, revealing untapped market segments and innovative campaign angles.✅ Automate Repetitive TasksSay goodbye to hours spent on manual data entry or mundane editing. Let AI handle the routine while you focus on ideation, leadership, and client impact.✅ Join a Thriving Community of AI SupermarketersGet real-time support, exchange prompts, and learn new tactics from forward-thinking marketers who are already pushing boundaries.✅ Future-Proof Your CareerSecure promotions, new projects, and recognition as a forward-thinking marketing leader 🏆 Why this course will give you an edge 🏆Harness battle-tested AI marketing playbooks to work smarter, not harder—save time, stay ahead of the curve, and make AI work for you Each cohort includes&nbsp;(in addition to templates, AI copilot access, and lifetime course materials):🎯 Direct access to me via email with 24-hour response guarantee during the cohort🎯 4 hours of live interactive sessions with case-style discussions and real-time feedback🎯 Individualized critiques on your AI implementations to accelerate your learning curve🎯 4 optional office hours for tackling specific AI challenges and implementing personalized solutions worth $3,000 🔥[Intro Offer] Alumni will get exclusive to the AI Marketers community with weekly demos, 1:1 support, and more! 🔥

Become the 10x AI Marketer

<ul><li>We'll have two weekly 2-hour sessions on Fridays.</li></ul> <ul><li>There will be two optional 1-hour office hour sessions for extra Q&amp;A.</li></ul> <ul><li>Between sessions, students are encouraged to reflect actively, and experiment with recommended tools and workflows</li></ul>

Fridays 

The Overwhelmed Marketer juggling multiple roles but striving to craft impactful strategies without sacrificing quality or burning out

The Ambitious Solo Marketer wearing all hats. Must compete with big teams alone. Needs AI to scale output and automate workflows

Senior Marketer Facing Disruption AI-intimidated. Fears of obsolescence as rivals use AI. Needs practical skills to stay relevant

📋 Access 50+ AI workflows you can implement immediately🎯 Proven templates &amp; frameworks for better content &amp; campaigns⚡ Plug-and-play playbooks that remove guesswork &amp; speed results🖋 Prompt formulas to craft perfect AI prompts for max impact

Ready-to-Use Templates & Worflows Library

💪 Unleash your AI superpowers - turn AI into strategic advantage that amplifies every project🎨 Merge human creativity with AI precision for 10× better, faster results🚀 Lead AI marketing confidently and become the go-to expert✅ Gain confidence and ready-to-use toolkits

Establish AI Marketing Leadership

⚡ Automate repetitive tasks to free up time for creativity and strategy💡 Streamline workflows, uncover new insights, and craft standout campaigns📊 Drive measurable ROI with AI tools that expand your reach

10x your impact

📧 Email us anytime with a 24-hour response guarantee💡 Schedule 1:1 huddles (15–30 minutes) for personalized guidance🤝 Get hands-on support until every concept clicks

Direct Access & Support

🤝 Connect with fellow 10× Marketers sharing the same frameworks💬 Practice alongside peers, tackling real-world challenges📈 Exchange feedback and refine your approach in a collaborative environment

Vibrant Community of AI Marketers

10x your marketing with 50+ AI workflows & 1:1 coaching
Get exclusive access private community of top AI marketers

Lightning Lessons

Help your Marketing Team adopt AI in 1 day with a Hackathon