Natalie Hoop

Why Fractional Leadership Is the Smartest Move No One Talks

Fractional Ops Partner  | +238% Sales, +68 Margin Points | Coach

Spot the signs you're burning cash, stalling growth, or hiring too early and what to do instead.

When to hire a fractional leader

See how operators increase revenue, fix delivery, and unlock margin without full-time overhead.

What fractionals really deliver

Learn why most fractional partnerships fail and how to build one that actually works.

The mistakes that ruin results

🔥 Being a full-time CFO isn't for everyone. But being in charge of your high-performing advisory biz is. Learn how to do it successfully.

FP&A Advisor, Microsoft MVP, Professor

Carl Seidman, CPA

Principal, Seidman Financial

CAS Expert, Keynote Speaker, Author

Amy Vetter, CPA

CEO of the B3 Method Institute

Being a full-time CFO isn’t for everyone. But being in charge of your high-performing finance career is. Learn how to do it successfully.

Cohort 11

Cohort 12 (January 2026)

You don't want to wait for opportunities to come to you— you want to create your own. You want to elevate yourself into a position of financial leadership. Or maybe you want to take the leap and start your own Fractional CFO, FP&amp;A, or advisory business.There are more than 35 million small and midsized companies in North America in need of financial leadership. Many grow through grit without a financial guide on their team. But they will never get to the next level without the help of someone like you.In this discussion- and content-rich program, you'll learn the many dimensions of this complex yet remarkably rewarding profession. Led by 2 finance/accounting experts, with more than 40 years of combined experience, you won't see yourself as a practitioner competing with others. You'll explore your unique strengths that differentiate what you do from others in the market. And you do so within the privacy and support of a like-minded peer group.You'll position your CAS or CFO services to command premium rates and deliver invaluable services to clients who need you most. This program will support you in your journey and accelerate your advancement, building the practice you envision.

Build the advisory business you've dreamed of running, not the one that runs you

Gain total clarity on the advisory practice you want to build

Confidently position yourself as the go-to expert in your space

Structure advisory engagements thoughtfully for scale while limiting scope creep

Scope work in phases so projects stay profitable and controlled

Market and brand yourself to attract right-fit clients consistently

You're a professional with a background in finance, accounting, consulting, Controlling, FP&amp;A, investing, or the Office of the CFO.

You're an emerging leader pursuing mid/senior level positions in your company or wanting to take the leap into fractional CFO or FP&amp;A work.

You're a challenger who wants to grow with real-life business cases and companies and learning that continues after the program ends.

Your job as CEO isn't to be the best employee in your company. It's to build the machine that runs without you. But here's what most CEOs get wrong: they think scaling means hiring more people. The smartest CEOs in 2025 are building AI-first companies that generate more revenue with fewer humans. I should know - I've done it three times. At Joany, my health insurance startup, we had 26 employees. But 5 of them weren't human - they were AI agents handling invoice reconciliation, collections, state filing, and customer service. The result? 96% profit margins while our competitors struggled with 20-30% margins and bloated teams. That was 10 years ago before AI was cool. Today, building an AI-first business is 10x easier. What took me custom engineering teams to build can now be deployed over a weekend. But here's the foundational problem most CEOs miss: If you can't delegate to humans effectively, you'll never leverage AI. The same mindset blocks that keep you trapped doing $25/hour work will sabotage every AI agent you try to deploy. This isn't about adding AI to your existing chaos. It's about rebuilding your operating system from the ground up. In this intensive, you'll learn: - Why you can't scale (with humans OR AI) until you fix your delegation foundation - The exact system I use to run multiple 8-figure businesses working ~20 hours/week - How to design AI-first workflows that multiply your capacity without multiplying your management overhead The opportunity window is closing fast. AI-first companies are pulling ahead. Join them before it's too late.

Build an AI-First Business Machine That Scales Without You

Course syllabus

(this isn't theory - you need real operations to transform)

❌ You don't currently run a business generating at least $500K in annual revenue

❌ You want to stay hands-on forever vs building systems 

❌ You're looking for passive income "hacks" or shortcuts

❌ You believe AI will replace all human creativity

❌ You prefer hiring people over building systems

❌ You think "good enough" processes are fine

❌ You don't want to challenge your current methods

❌ You need constant hand-holding to implement

This course demands you think like an AI-first CEO, not a traditional manager.

⚠️ This Intensive Isn't For Everyone

You should NOT take this course if:

You're a CEO or founder who wants to run and grow your business with less effort.

You execute like a beast, but know that to scale your business, you need to learn to scale yourself.

You want to run your business, but lately it feels like it's running you.

Who is this course for

Master the AI-First CEO frameworks to scale yourself and your business

Learn how to work with AI agents and human assistants to create exponential leverage. Master the art of AI-first delegation that multiplies your capacity without multiplying your management overhead.

Deploy Your AI Workforce (Starting with an Executive AI Assistant)

Develop frameworks to automate workflows before you hire for them. Design AI-first processes that scale from startup to $200M+ without breaking.

Build systems that run your business without you

Use proven delegation and AI automation frameworks to eliminate yourself from 80% of daily operations. Protect your mental capacity for the strategic work only you can do.

Reclaim 20+ hours per week (while growing faster)

Identify the highest-leverage CEO activities and design systems for everything else. Build the predictable, scalable machine that grows without you.

Ruthlessly Focus On The 10% That Matters (While AI Handles the 90%)

Deploy the CEO Decision Architecture that removes emotional burden and analysis paralysis. Make confident decisions with incomplete information while your systems handle the execution.

Make faster, higher-quality decisions

I Built a $200M Company with AI 'Employees' Before AI Was Cool. Here's the framework that made it possible.

Christine Carrillo

Entrepreneur, CEO Coach

Cohort 16: October 2025

Cohort 17: January 2026

Learn how to confidently launch and grow a fulfilling independent consulting, advisory, or fractional practice.

Cohort 3

Fractional VP, Startup Advisor, Founder

Rent the Runway

Modern Animal

Emerson Collective

Emily Hollender

Fractional Marketing VP | Startup Advisor | Founder of Next Wave Marketing

Cohort 2

Cohort 4

Is the thought of going out on your own both exhilarating and terrifying? I’ve been exactly where you are.You’re a seasoned operator. You’ve built teams, led complex projects, and climbed the corporate ladder. But turning that experience into a business of your own? That's uncharted territory.If you’re like most new fractionals, you’ve probably been spinning your wheels: tinkering with your website, sending cold emails with no replies, second-guessing your pricing, or wondering if you’re “doing it right.” The questions feel endless:→ How do I turn my expertise into an offer people actually want?→ How do I find and land my first clients?→ How (and what) do I charge?→ How do I set up the back-office of my business?I’ve been there. And after 3+ years, 30+ clients, and nearly doubling my 9-5 salary through fractional, consulting, and advisory work, I designed this course to give you the exact playbooks, tools, and guidance I wish I had when I started.Whether you’re ready to go all-in on fractional work, easing your way into it, or just looking to diversify your income outside of your 9-5, I'm here to help you kickstart your journey with confidence. I hope you'll learn with me!

It’s time to get off the sidelines and launch your fractional practice.

Articulate your positioning and offer suite that reflects your strengths

Tactical networking & sales strategies to build your pipeline

Proven techniques to scope, price & set up client engagements for success

Templates, tools, systems, and a clear action plan to go from 0 to 1

Full-Time Operators Looking For Greater Freedom + ImpactLearn how to monetize your expertise and diversify your income outside of your 9-5.

Senior Leaders (8+ Years of Experience) in TransitionAssess whether or not fractional work is the right path for your career journey.

New (&lt;6 mo) to Fractional WorkStandup your practice with confidence, clarity, and proven playbooks and accelerate the learning curve.

Confidently lead with clarity in increasingly uncertain times.

Transformational Leadership Partner

Enspiral

Consensys

Susan Basterfield

Partner to leaders transforming how power, teams, and systems work

Decision-Making in Complexity

Stefan Morales

Leadership strategist with +15 years helping teams navigate uncertainty.

Cohort 1

This isn’t leadership theory - it’s a rewiring.You’ll learn how to stay clear, composed, and creative when everything around you is shifting.Over three focused weeks, you’ll explore what great leaders do when there are no easy answers - how they think, decide, and move with others when the stakes are high and the path isn’t clear.You’ll walk away with:A sharper way to see what’s really happening beneath the noise.Simple moves that turn confusion into momentum.A calmer, steadier center - no matter what’s unfolding.A network of peers who lead with courage instead of control.This is about learning to thrive where others freeze - to become the kind of leader people trust when things get uncertain.

Make clear decisions in uncertain conditions

Build strategies that stay useful as conditions change

Guide groups to decisions they can commit to

Create containers for coordinated experimentation

Spot early signals so you can intervene before issues escalate

Lead from a steady center that builds trust and follow-through

Leaders in motion guiding your teams through rapid growth, transformation or constriction while the ground keeps shifting.

Leaders in corporate, nonprofit, or public sectors facing external pressures that shape decisions and resources, requiring adaptive change.

Experienced leaders evolving their presence moving from control and certainty to calm, adaptive confidence.