In this video
What you'll learn
How the product process is changing
As AI speeds up product development, understanding new workflows is essential for all PMs and designers.
How roles & expectations are evolving
Roles and responsibilities are shifting fast. Learn what companies increasingly expect from today's designers and PMs.
What this means for your career
Learn what to do next in order to stay relevant and competitive in the AI era: tools, skills, design processes and more.
Why this topic matters
If you're not keeping up with how AI is changing workflows and expectations across product teams, you risk falling behind in an industry that is rapidly evolving. Understanding these shifts now will help you stay competitive, work more effectively with cross-functional teams, and prepare for the changes already happening across design, product, and engineering.
You'll learn from
Erin Essex
Sr Interaction Designer @Google | Former Design Director: MongoDB, Shutterstock
I’m Erin Essex, a UX designer, instructor, and content creator with over a decade of experience helping teams bring ideas to life through design. I’ve taught hundreds of students—from beginners to mid-career professionals—how to level up their design skills. In this lightning lesson, you’ll learn how the product process is changing, how your role is evolving, and what steps you should take next for your career.
Previously at
Go deeper with a course
Maximize Your Design Process With AI

Erin Essex
Sr. Interaction Designer @Google | International Speaker | Design Director
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