Ekaterina Servetnik is the founder of 12LANE.AI and a former Big4 consultant (Deloitte Digital, Capgemini Invent) with 20+ years in digital transformation and innovations. She has coached 100+ founders and led €3.5M+ digital transformations across fintech, retail, and banking. At 12LANE.AI, she runs AI-powered programs helping scaleups to set up AI-powered product marketing and growth.

Lena Shakurova is the founder & CEO at ParsLabs, Conversational AI agency and Chatbotly, a no-code platform for building AI assistants trained on custom data. Since 2018+, her agency helped 100+ companies with their AI projects, from strategy to production. Prior to this, Lena worked as an NLP Research Engineer and Full-Stack Developer. Lena focuses on ethical, user-first AI, leveraging her expertise in Linguistics & AI to create responsible AI solutions that drive business results. She shares insights on AI innovation and human-centered design through her blog, LinkedIn and YouTube channel.