Rachel K. from Maven

Maven Instructor Town Hall

Gagan Biyani

CEO + Co-Founder @ Maven

Mallory Contois

VP of Growth @ Maven

Rishin Banker

VP of Product @ Maven

Rachel Kennedy

Head of Instructor Success @ Maven

Learn tips for success in Fast Track and how to take advantage of Q4 enrollment trends to set you up for a strong 2026

Concrete steps to maximize your Q4/Q1 earnings

Get insight into Maven's expanded marketing budget to improve course discovery

How the updated Student Growth Program works

Be the first to see our brand refresh and learn how upcoming product changes will benefit your course

Sneak peek into upcoming product updates

Sell your ideas, manage up, gain buy-in, and increase your impact. Sharpen your skills via hands-on exercises, deep dives, scripts, and more

Co-founder of Maven (a16z, First Round)

Anthropic

Atlassian

DoorDash

Google

Wes Kao

Co-founder of Maven. Co-founder of altMBA. Followed by 300k+ operators in tech

Cohort 10 (March)

Cohort 11 (May)

Update: The May cohort is now open for enrollment. Over 1,700 tech operators have taken this course. If you've been thinking about joining, I'd love to see you in class.___If you're a high performer, you likely got to where you are because of your raw talent and ability to execute.But now that your scope has grown, your ability to increase impact depends on how well you influence others.No one teaches you how to do this beyond the basics...Until now.In this 2-day intensive course, you will learn practical ways to:<ul><li>Influence stakeholders to get buy-in</li><li>Prevent avoidable back-and-forth, friction, pushback</li><li>Write/speak more clearly and concisely</li><li>Pitch your ideas to increase chances of getting a yes</li><li>Appeal to impatient executives with high expectations</li></ul>During the course, you will drink from the firehose.You won't become a different person overnight. But my goal is to help you dramatically improve your competence and confidence in a condensed period of time.You and your team can move faster. You can prevent avoidable friction.You can accomplish more of what you want--and have more fun in the process.

Strong communication is a force multiplier

Present to your CEO to maximize highly-visible moments

Managing up in day-to-day interactions

Frame your ideas and give the right amount of context in any situation

Identify ways to improve your own writing

Influence up and sideways to get things done

There's a difference between "I know this" vs "I do this."  This course is for operators who are strong and want to get even sharper.

You are open-minded and intellectually honest

This is not for you if you want a slower-paced course over several weeks. This is a 2-day intensive designed for busy operators.

You are looking for a condensed, intensive experience

This is not for you if you expect to become excellent in communication overnight. You will need to practice ongoing to build muscle memory.

You will continue practicing after the course

Senior individual contributors (ICs). Marketing leads, PMs, engineers, program managers, UX designers, etc. Minimum 3+ years of experience.

People managers and leaders (heads of, team leads, directors). You run a team and have to get buy-in upwards and x-functionally.

Teams who want shared language so you can move faster, give feedback faster, have shared expectations, and persuade folks outside your team.

The 4 Pillars of Course Success: Problem, Audience, Outcome, Credibility.

Former VP Marketing @Maven I Qual Expert

Maven

Vanina Schick

Product Marketing Leader I Qual Research Expert I Course Marketing Consultant

April 2026 - Course Design

If you have valuable expertise, a course is one of the highest-leverage ways to monetize it. But a course is like any product, you can't just build it an expect they'll come.As VP of Marketing at Maven, I spent years studying what bestselling courses get right. I found a consistent set of strategic decisions.Skip these decisions and your course is just a container for knowledge. Your sales will not match the value of your expertise.If you don't yet have a large audience, this step is critical. Experts with a warm following can iterate toward fit. Without built-in distribution, you must nail the commercial logic before launch.x A cold audience will not invest without a clear ROI case.x Maven does not amplify courses that aren't already selling well In this intensive workshop, we will answer the questions that define course success: -&gt; Problem: what your course solves for -&gt; Audience: who will pay to solve for this, why and when -&gt; Outcome: how you for solve it, concretely -&gt; Credibility: why you have a credible solutionI guide you through my structured process with real-time feedback. You leave knowing exactly what to build.Bring game. This is intense.

I give you the keys to design a successful course, and avoid wasting time on what market won't pay for. 
Not a seminar, expect to do work.

Identify your best opportunity 

Nail your authority narrative

Define the ROI case

We use your skills and experience as raw material, so we need them loaded upfront.

You come prepared (1 hour of pre-work)

Every session is interactive and builds on the last. Your full and sustained engagement is needed.

You commit to a full day of on-camera presence

You have valuable expertise but not a large audience—we'll find how to make your course command attention, irrespective of follower count.

You want to create a course but are too busy—we'll dramatically accelerate the development process for you. Think months to hours.

You already launched a course but it's underperforming—this workshop will be a powerful commercial audit and reframe for you.

Most PMs are trusted to execute.
Few are trusted to decide.

This course teaches the judgement leaders trust with Staff-level scope.

Pilot Cohort

Head of Product; €30M+ in P&L Impact

Flipkart

Zalando

Subir Paul

Head of Product; €30M+ in P&L impact

Product Exec; chaired Promos at $1B+ org

eBay

mobile.de

Leland Peterson

Product Exec; chaired promos at $1B+ org

Cohort 2

1. You’ve outgrown delivery-only product workMove from shipping features to managing risk, trade-offs, and RoI as real company investments under scrutiny. 2. You need judgment that holds up in promotion conversationsDevelop defensible roadmap decisions that leaders can fund, reduce, delay, or kill and trust you more for it. 3.&nbsp;You want to be trusted in exec forumsBuild calm confidence by speaking the C-suite’s native language: impact, risk, and confidence levels. This course formalizes the mindset patterns that help you level up to Staff/Principal Roles.Before“Here’s an update on our progress”“We believe this will drive impact”“We’ll know more next quarter”After“I’m asking to approve / reduce / delay this bet”“Impact is €low/base/high, confidence is Medium”“If X isn’t true by Day 60, we stop”

Why should you take this course

Translate your product work into the language that gets you promoted

Frame any initiative as a P&L bet that survives exec scrutiny

Build a promotion-ready narrative around your PM work

This is for PMs who own decisions, trade-offs, and outcomes, not just backlogs, tickets, or sprint plans.

Not just delivery ownership

Your work is reviewed by VPs, GMs, or C-level leaders, and you defend scope, sequencing, and investment.

Ownership under exec scrutiny

Your product bets can be stopped, de-funded, or reversed in exec reviews.

Decisions with real downside

Experienced Senior PMs seeking advancement to Staff/Principal roles.

Senior IC PMs aspiring to or currently work closely with VPs, GMs, or C-level leadership.

PMs in cost-cutting environments where product bets face high exec scrutiny.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 1

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.