DesignTech

Reframe your graphic design career

MediaMath

Disney

T-Mobile

Hewlett Packard Enterprise

Dataiku

Peter Gosling

15 years in-house + 6 years as agency owner working with business leaders.

Understand what clients and internal managers actually need and how to communicate with them.

The biggest frustrations clients have with designers

I've developed a framework that transforms how designers approach their work.

How to transition from an order-taker to a decision-maker.

Learn about sales cycles, stakeholders, B2B Audience Psychology, and Comparative Analyses of B2B vs. B2C

Business fundamentals

Register anyway and a recording will be shared with you after the event!

Not sure you can attend?

At Airbnb, I experienced the magic that happens when business leaders truly understand Design. What if your stakeholders understood the value of design and empowered you to do the best work of your career? Describing the ROI of Design gives you tools to break through to business leaders. Through frameworks, lessons, and tactics taught in top business schools, you will develop the skills to articulate and demonstrate the value of your work in a way that resonates with non-designers across all levels of your organization. As one design leader put it: "The way I talk since your course has completely changed and I’m being heard by everyone! I’m a little bit pleased about winning arguments and creating visibility and understanding of all the awesome work my team and I are doing." If you want more room to do great work, want leaders to listen to your design rationale, want to be more involved in the product development process, or want to drive more impact as a designer in your organization, this course is for you.

Learn business school tactics to gain influence & drive impactful design work

Course syllabus

2x live sessions introduce actionable tactics and frameworks.

Live sessions

Optional Q&amp;A session immediately after class while lessons are fresh

Post-session Q&A

Optional exercises, lessons, and resources to expand your learning

Self-paced exercises

Course schedule

Experienced UX designers who want to unlock more strategic and impactful product design work for themselves and others

Design leaders &amp; managers who must collaborate with and persuade founders, executives, and other cross-functional leaders

Designers who work in Product or Eng-led environments where good Design must be strongly (and carefully) advocated for

Designers interested in business, but don't want to take on the huge cost of business school to learn key skills

Who this course is for

What you will get out of this course

Through five proprietary frameworks developed by Ryan from his experience getting C-suite execs bought into major initiatives, expand how you think about the business value of your work so you can effectively communicate it to others

A new business perspective on your design work’s value

Lectures pull the most valuable lessons from 11 MBA courses—including Entrepreneurship, Statistics, Finance, Negotiation, Marketing, Economics &amp; more—to help you speak the same language as business stakeholders.

A communication style that resonates with business leaders

Through exercises and Q&amp;A, get feedback, advice, and tactics from Ryan to ensure course content is immediately applicable to your specific situation

Personalized 1:1 guidance

The course attracts Senior Product Designers to VPs of Design. Through small, live cohorts, get feedback and advice from fellow designers from around the world

Access to an engaged group of international expert designers

Can't make every live session? Never miss a beat with recordings sent immediately after each lesson. With lifetime access, refer back to every framework, tactic, and "ah-ha" moment for the rest of your career.

Lifetime access to recordings from every session

Articulate & demonstrate the value of your Design work in a way that business stakeholders understand, appreciate, and reward.

Ryan Scott

Learn business from a designer with real-world business expertise

April 25

May 2025

🌎 MAR cohort timezone - AEST / PST / EST 🌎 JUN cohort timezone - EU / APAC / UAE / AEST🌎 NOV cohort timezone - AEST / PST / EST ---⭐️9.7/10 Rating ⭐️ 3 cohorts annually ⭐️ 20 students per cohort ⭐️ Unlimited 1-1 support--- Many designers face these challenges:- Hesitating to contribute to business strategy discussions- Hitting a career ceiling despite strong design skills- Struggling to communicate design value to business stakeholders This course bridges the gap between design craft and business strategy. Successful designers understand business. They connect design decisions to company growth and communicate value effectively, making them invaluable strategic partners. 💬 "This is by far, one of the best courses I've taken about combining business with design."- Lead Designer, Course Alumni Tap into the real live MBA strategies and success frameworks I've used to grow my own multi 6 figure business, as well as helping companies to secure millions in funding. Course Impact (Alumni Results):+ 67% higher confidence connecting design to business outcomes+ 63% higher confidence in strategic decision-making+ 62% higher confidence at identifying strategic opportunities+ 44% improvement in storytelling skills - P.S. This course may qualify for company L&amp;D reimbursement or professional development tax deductions.

Master Strategic Business Skills to Accelerate Your Design Career

Course modules

1-1.5hrWeekly module learningQ&amp;ACollaborations --MAR Cohort: AEST 9am / PDT 4pm / EST 7pm---JUN Cohort: CET 7am / AEST 4pm / Gulf 10pm / APAC 2pm

Weekly Live Classes

1hrWeekly assignment learning reviewQ&amp;A --MAR Cohort: AEST 8.30am / PDT 1.30pm / EDT 4.30pm---JUN Cohort: CET 7am / AEST 4pm / Gulf 10pm / APAC 2pm

Q&A, Learning Reflection

Growth Designers Infuse strategic business thinking into your process, lead and inspire your team through trends, strategy and execution.

Senior Designers You've mastered craft-focused skills and ready to level up to become the most business savvy designer in the room.

Start-up / Freelance Designer Gain confidence in business decision-making, become an invincible design partner to drive business growth

NOT for Junior Designers This course is best suited for anyone with any least 3 years industry experience or a career transitioner.

Who is this course for

What you’ll get out of this course

Navigate business landscapes with confidence and contribute to strategic discussions using the language of business. Develop confidence in understanding how businesses operate, grow, and make strategic decisions across the eco-system.

Master Business Acumen & Strategy Thinking

Transform from a craft-focused designer to a strategic business partner by connecting design decisions to business outcomes. Learn to identify and measure design's impact on key metrics, enabling you to shape design impacts at an organizational level.

Drive Business Growth Through Multiplying Design Impact

Master quantifying and communicating design's business value through ROI prototyping. Build data-backed design rationales that resonate with stakeholders, while improving your written and vocal storytelling skills.

Design ROI & Business Storytelling

Create a clear roadmap for advancing your strategic design career with concrete, measurable milestones. Demonstrate your business impact and build your growth path into design leadership roles.

Strategic Career Planning & Growth  

Any questions or challenges during the course, Instructor is only one message away to provide any support you need to maximise your learning experience.

Instructor 1-1 support when you need

Transform from craft designer to strategic business partner. Alumni report 67% higher confidence connecting design to business outcomes.

Jacalin Ding

Principal Product Design Leader // Entrepreneur // Mentor // Speaker

Cohort 5 - Mar 2025

Cohort 6 - Jun 2025

Unlock the Job-Search Advantage You've Been Looking For! This is the first course in a transformative two-part series designed to give you a complete job-search toolkit. In this four-week program, you’ll gain the tools and insights to create a resume that grabs recruiters' attention and a portfolio with case studies that captivate hiring managers. Each 1-hour live session is packed with actionable feedback tailored to your unique strengths, and you’ll also receive personalized feedback from the instructor after every session. Combined with a structured timeline and clear assignment deadlines, this course accelerates your progress, helping you get results up to 50% faster than other programs. By the end of this course, you won’t just have a resume and portfolio - you’ll have a transformed personal brand that stands out in a crowded job market and gets noticed by recruiters and hiring managers.

Learn how to make your UX resume & portfolio stand out and get more interviews

This first live session of the course is an opportunity to meet and learn about your fellow cohort and your instructor.

Course Mixer

Each week will have lessons and assignments which should take roughly 3-4 hours to complete.

Weekly projects

An office hours session is a live event where you have the opportunity to ask the instructor any course-related question.

Office Hours

A workshop is a live event specifically focused on working on the week's projects. You'll have the opportunity to ask your cohort and/or your instructor any project-based questions.

Workshops

Who aren't getting contacted by recruiters (your resume isn't standing out)

Who can't make it past the recruiter screen (your resume and/or portfolio aren't standing out)

Who make it to the interview phase but aren't getting offers (your portfolio isn't standing out)

This course is designed specifically for designers:

Tailored asynchronous feedback between live sessions keeps you progressing even when we're not meeting. This is how we're able to achieve so much in just three weeks. OUTCOME: personalized advice on your resume, portfolio, and career strategy VALUE: $1,200 + ($150 x 8 sessions)

Personalized instructor feedback between live sessions

Live sessions where you can ask questions and get actionable feedback from your classmates and instructor OUTCOME: actionable insights from a supportive community of job-seekers and industry experts VALUE: $600 + ($75 X 8 hours)

6 hours of live sessions with your coursemates and instructor

In addition to the Maven community, I have created a private group of 200+ UX Design professionals you can take advantage of to get feedback from. OUTCOME: a strong community that will provide support and help hold you accountable to your goals. VALUE: $200 +

An active design community built around support, advancement, and personal accountability

After analyzing numerous examples of resumes, you'll understand the key ingredients to making yours great. OUTCOME: skills you can use to update your resume and get you interviews. VALUE: $500 +

Create a resume that highlights your unique skillset, stands out from the crowd, and gets you interviews

Learn storytelling and metrics-integration to share your experience through compelling case studies with measurable outcomes. OUTCOME: skills to create a personalized portfolio which highlights your key strengths and why your experience sets you apart. VALUE: $2,000 +

Learn how to create case studies that demonstrate your experience in a compelling way using metrics-based storytelling

The total value of this course is $4,500, but to keep it accessible, I am offering it at over an 85% discount for a limited time!

Total Value: $4,500+

Get hired faster with this transformative three-week course: stand out with a stronger resume and portfolio and land more interviews.

David Campana

March 2025

How many of your great designs collect dust because your recommendations are rejected? Creating great designs is only half the battle. The other half is communicating the value of your work to others. What's more, it's the key to future-proofing your design career. If you cannot showcase the value of design in 2025, you are a risk for businesses looking to save money. How can you tackle the most common communication challenges designers face, like: &nbsp;• Getting your team to move beyond quick fixes&nbsp;• Showing the impact of your design decisions&nbsp;• Communicating design value effectively to non-designers&nbsp;• Getting teams to approve your recommendations&nbsp;• Building persuasive design portfolios that attract employers? Boost your design process with Data. It doesn't matter if you're part of a 5,000-person organization or the first Design Hire at a startup: using these frameworks helps you communicate your value. Here's what you'll learn in this course. Week 1: Design what businesses needSpend an hour to save a month's work. Understand the business's needs and how design decisions affect business outcomes, and you'll save weeks of miscommunication and rejection. Week 2: Don't present information: present insights You might have remarkable user findings, but it doesn't matter if no one acts on them. Refine user findings using frameworks employed by Netflix, Meta, and Airbnb to harness to drive action. Week 3: Integrate AI into your Design processes Rather than learning a single AI tool, you'll learn how to integrate AI, in a few short lessons, into your design process. Week 4: Learn Data Visualization, a powerful skill that drives actionWorking with Data allows you to use the powerful tools of Data visualization and Storytelling to make a real difference. No creative writing experience is needed. These aren't theoretical frameworks; they're practical tips that I've used to lead multi-million dollar Product-Led Growth Initiatives. I've also successfully led these initiatives in low UX maturity environments, where I've worked with stakeholders that didn't understand what UX was. What You'll Get Out of the Course* A practical, step-by-step process for working with data and refining findings into actionable insights* Real-world case studies from Meta, Nike, Netflix, and history demonstrating successful data-informed design strategies* Hands-on experience creating effective data visualizations and UX stories that drive change* Templates and frameworks I've personally used to lead multi-million dollar Product-Led Growth initiatives If you're ready to design projects faster, show how design affects business outcomes, and persuade your team to take action, you should take this course. --Training Your Team?Email kai@datainformeddesign.online for bulk pricing and personalized course options.

Stop Being the "Make It Pretty" Person. Start Having an Impact with Design.

I will have live lectures with Q&amp;A, reviewing this week's lessons. These will also be where I review student's exercise and provide live feedback

Mondays and Thursday

In these lectures, I'll dive into the specifics around Data, Narrative, Visuals, and more. This will be a more detailed videos on the stuff I cover live on Mondays and Fridays

Pre-recorded lectures

These exercises, paired with the lecture, will help you practice the concepts you learn from lectures

Weekly projects and exercises

Senior/Lead UX Designers who want to have a seat at the table, where their recommendations are listened and acted on.

Design Leaders and Managers who must influence founders, executives, and other leaders to make the right decisions for their users

Designers who have done good work on design projects but have ineffective design portfolios that get ignored by employers.

Designers who work in complex fields (like Healthtech, Fintech, or AI) who want to unlock the power of data

Spend an hour to save a month's worth of work. You'll learn how to ask questions that uncover exactly what Product teams want and need from Designers.

Stop wasting time designing the wrong product

If you've ever struggled to justify the "ROI" of UX, Data-Informed Design can help. Follow Step-by-step frameworks that spell out how design decisions translate into real-world outcomes

Show the value of design on business outcomes (without guessing at ROI)

If your teams won't listen, I'll provide fill-in-the-blank templates I've used at UX-hostile organizations to make a real difference.

Working with difficult stakeholders? Get templates and scripts to help navigate these tricky scenarios

The best way to integrate AI isn't by learning random tools: it's to understand ways it can help improve your design process.

Become a future-proof designer by improving your design process with AI

You won't just learn theoretical concepts. You'll learn how to apply it to your work with 1:1 coaching with a Data-Informed Design expert.

Up to 2 hours of 1:1 Data-Informed Design coaching

When you have a UX story, you're always ready for interviews and meetings. Learn how to turn your design work into a UX story.

No more presentation stress: create a UX story out of your work

Tie Design Decisions to Business Outcomes, Present Insights That Make Stakeholders Act, and Create Design Portfolios that Attract Employers

Lightning Lessons

Reframe your graphic design career