Reframe your design career

New
·

2 Weeks

·

Cohort-based Course

Transform your graphic design career from executing requests to driving solutions that command higher value.

COUNTLESS WORK DONE FOR INDUSTRY LEADERS

MediaMath
Disney
T-Mobile
HPE
Dataiku

Course overview

Transition from an order-taker to a decision-maker. 

On paper, my business offers B2B Creative Services. But let me tell you what that actually means.


Our work goes beyond making things look good, on-brand, and easy to understand. Through design, we help businesses solve real problems.


Our clients see us as trusted advisors rather than just another creative vendor.


How? By taking the time to understand sales processes, marketing strategies, and business operations. This knowledge helps us create much higher quality work with fewer rounds of revisions from.


We do better work, deliver it faster, and get paid more.


For designers either growing into, or thinking about starting in graphic design, know that the magic lies at the intersection of creativity, technical ability, and business acumen. When you master that, you become invaluable.


Speaking intelligently and confidently, whether to an internal manager or a freelance client, will immediately make you more valuable.


The compensation changes from who has the cheapest hourly rate to who can deliver the most value.


In this course I teach how you can do the same.


Why Trust Me With Your Design Career?

I've spent 20 years in the trenches. My journey began like yours. As a junior designer, I spent my days making edits requested by sales and marketing people who knew nothing about design. Over 15 years, I worked up the ranks to Creative Director and then a VP before going out and starting my own agency.


Along the way I discovered businesses desperately need designers who understand their language.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


I'm new to Maven, but I am not new to mentoring designers. Here's a few pieces of feedback I'm proud of:



"Coming out of university felt like a joke compared to the real world. Theory meant nothing when my bosses basically treated me like dirt, even when clients were happy. I felt like a total imposter, constantly doubting myself because the feedback was always negative, never constructive. Taking Pete's course was like flipping a switch. He actually teaches you how to talk about your designs in a way that connects to what businesses care about. It's helped me push back (politely!) and feel like I actually deserve a seat at the table."

Agency Designer (4 years experience)


"Trying to build a good resume and portfolio when you're just starting out is SO hard, especially when your day job involves endless edits to existing work. Pete gets it. This course was super practical, we actualy made stuff I could use."

Freelance Designer (2 years exp)


"Competing with egos, toxic bosses... I was thinking of looking around at other careers. It was pretty down. I was hesitant to sign up for a course, but Pete's mentorship was exactly what I needed. It felt like a supportive space, totally different from the competitive, demoralizing environments I'd been in. Actually interacting with other designers who get it and getting direct, constructive feedback was huge. It wasn't just about design, it was about finding a community and regaining the confidence to speak up. Highly recommend if you're feeling burnt out."

In-house Designer (7 years experience)


----------------------------------------------------


It's stories like these that make me want to do more to help the next generation of creatives.


I've developed a framework that transforms how to approach your work. It does not compromise creativity but aligns it with strategic goals that clients truly value.


So, if you're ready to escape revision hell and become the strategic partner your clients actually want, check out the course modules further down thae page. I've built this course specifically for you.



Who is this course for

01

Freelancers graphic designers looking for better clients with higher paying projects.

02

Any designer that feels they have more to offer than their current day-to-day tasks.

03

In-house designers who want to own their projects and reduce the endless revisions.

What you’ll get out of this course

Command Respect (and Higher Compensation)

✔︎ Learn to position your work as a business investment, not just a creative service.

✔︎ Move from being the last step in everyone else's process to being the strategic partner people consult first.

Improve Your Portfolio as you Learn

  • We work together to complete hands-on exercises.
  • Create Emails, Presentations, Marketing Materials and more in multiple formats.

Learn Conversion-Focused Design Principles 

✔︎ Understand design elements that support lead generation and sales.

✔︎ Learn design best-practices for advertising campaigns and landing pages.

Strategic Presentation Skills

✔︎ Master the art of leading strategy discussions with executives.

✔︎ Learn to present designs fully and align them with the businesses needs.

This course includes

4 interactive live sessions

Lifetime access to course materials

20 in-depth lessons

Direct access to instructor

5 projects to apply learnings

Guided feedback & reflection

Private community of peers

Course certificate upon completion

Maven Satisfaction Guarantee

This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.

Course syllabus

Week 1

May 19—May 25

    May

    20

    B2B Design Strategy LIVE Session

    Tue 5/205:00 PM—6:30 PM (UTC)

    B2B Design Strategy

    4 items

    May

    22

    Communicating Value LIVE Session

    Thu 5/225:30 PM—7:00 PM (UTC)

    Communicating Your Value

    4 items

Week 2

May 26—May 29

    May

    27

    B2B Design Execution LIVE SESSION

    Tue 5/275:00 PM—6:30 PM (UTC)

    B2B Design Execution

    4 items

    May

    29

    Networking, Resumes and Portfolios LIVE SESSION

    Thu 5/299:00 PM—10:30 PM (UTC)

    Networking and Presenting

    4 items

Post-course

    Individual Feedback Sessions

    2 items

Bonus

    Ready to use templates

    5 items

    Recommended Reading

    2 items
A pattern of wavy dots

Business leaders desperately need (and will pay significantly more for) designers who understand their language.

What people are saying

        Pete is the most business oriented creative I have ever worked with. He understands business objectives and works efficiently to craft a plan, design the story, and technically execute around those objectives. He has a strong technical background and can also manage and drive creative direction. He is an overall pleasure to partner with.
Greg Napolitano

Greg Napolitano

Sales and Operation Executive
        You won't find a creative director who better understands the marriage of copy and design to tell a story, and additionally has the technical knowledge to bring his ideas to life using the latest tools out there. Pete is vision and action personified, and an incredible asset to any org.
Scott Rossman

Scott Rossman

Senior Product Marketer
        The digital media business is exploding and changing daily. Pete is one of the few creative directors I have worked with who truly understands how to develop and implement a cross platform experience that generates the desired response from the target consumer.
Bronagh Hanley

Bronagh Hanley

Chief Communications Officer
        Pete is a true renaissance man -- a technical/creative virtuoso and and an accomplished manager and collaborator. He built a creative team from scratch and supervised their project work flawlessly, even as demands upon their collective time got increasingly complex. Pete's a sincere pleasure to work with, and I recommend him without reservation.
Chris Mohney

Chris Mohney

Publishing Editor

Your new creative mentor

Peter Gosling

Peter Gosling

I've spent 20 years in the trenches. 


My journey began like yours. As a junior designer, I spent my days making edits requested by sales and marketing people who knew nothing about design. Over 15 years, I worked up the ranks to Creative Director then VP of Creative before going out and starting my own agency.


Along the way I had a realization: Business leaders desperately need (and will pay more for) designers who understand their language.


I've developed a framework that transforms how to approach your work. It does not compromise creativity but aligns it with strategic goals that clients truly value.


So, if you're ready to become the strategic partner your manager or client needs, I've built this specifically for you.

A pattern of wavy dots

Join an upcoming cohort

Reframe your design career

Founding Members w/ Bonus 1:1

$399

Dates

May 19—29, 2025

Payment Deadline

May 18, 2025
Get reimbursed

Course schedule

4-6 hours per week

  • Live Sessions on Tuesdays & Thursdays

    1:00pm - 2:30pm EST

    We meet twice a week to kick off the self guided lessons and weekly projects.

  • Weekly projects

    2-4 hours per week

    Each week we have two projects that will result in real portfolio worthy work. I personally review and provide guidance and feedback on all projects.

  • 1:1 Sessions

    30 mins

    You have direct access to me for any questions throughout the course. At the end of the course I schedule a 1:1 to go through your portfolio, projects, resume, or answer any questions you may have.

Learning is better with cohorts

Learning is better with cohorts

Active hands-on learning

This course builds on live workshops and hands-on projects

Interactive and project-based

You’ll be interacting with other learners through breakout rooms and project teams

Learn with a cohort of peers

Join a community of like-minded people who want to learn and grow alongside you

Frequently Asked Questions

Stay in the loop

Sign up to be the first to know about course updates.

A pattern of wavy dots

Join an upcoming cohort

Reframe your design career

Founding Members w/ Bonus 1:1

$399

Dates

May 19—29, 2025

Payment Deadline

May 18, 2025
Get reimbursed

$399

2 Weeks