Rachel Jo Silver
Free Lesson

The 6 Principles of a Successful Social Media Program

Part of The 2027 Shortlist

45 min
Dec 15, 2026 12:00 PM

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What you'll learn

The real role of social media for any business

What social should do for your business, beyond followers and views.

The 6 elements of a successful social media strategy

The six things every strategy that grows a business has in common.

Why each one matters and how they connect

See social as one system instead of a list of separate tasks.

Why this topic matters

Most social programs get measured on followers and views, right up until someone asks what any of it did for the business. In this free live session, I'll walk you through the six principles behind every program I've built, including Love Stories TV, which I grew to 8M followers and 30M monthly video views before selling it to David's Bridal. You'll leave knowing what your program is missing and what to fix first.

You'll learn from

Rachel Jo Silver

Rachel Jo Silver

Exited founder of Love Stories TV: 8M social followers + 30M monthly video views

Love Stories TV
Birchbox
Mitzi
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