Sarah Evangeline Norman

Leader, speaker, educator

Why Big Companies Miss Market Shifts & How to Catch Them

Google

TikTok

FOX Business

Kamala Harris

The Wharton School

How to distinguish temporary trends from structural change and take a fresh look at your business.

Why big companies consistently miss obvious shifts

Prompts you can copy and paste and repeatable frameworks for any data story

A data analysis framework you can plug into ChatGPT

AI is a sycophant. To really pressure test your business you need to ask AI the right questions to get an unbiased view.

Use AI as a sparring partner

This is not a course you complete. It's a practice you begin. The skill of hearing what your market needs before they have words for it.

AI Research Leader •Ex-Meta, Uber, Apple

Uber

Apple

Canvas8

Abi Awomosu

AI Research Leader • Ex-Uber, Meta •  Bestselling Author of 'How Not to Use AI'

Cohort 8

Cohort 9

Most practitioners don't struggle with access to data. They struggle with knowing what matters — and AI made it worse, not better.Most AI research courses teach extraction: summarize quicker, automate the asking, replacing the human with the synthetic.The Billion Person Focus Group® does the opposite. You use AI as a listening partner to access patterns from places where people actually gather and speak unfiltered— forums, communities, support tickets, sales calls, product data.Triangulate across sources. Bring receipts. Then hand off what you find to surveys, interviews, or experiments.Discovery first. Validation second.This isn't "move fast and break things." It's see first—act once.In two days, you’ll apply this to a real high-stakes decision and leave with:<ul><li>Visual market landscape maps</li><li>3–5 decision-ready hypotheses</li><li>A ready-to-run Listening OS — agents, workflows, cookbooks — customized to your market</li><li>A validation plan you can execute Monday</li></ul>And you keep everything — for the next launch, the next client, the next pivot. Stop renting insights. Start owning the capability.

See what your market really needs — before it's obvious or too late.

See your market as it actually exists— not how dashboards flatten it

Identify emerging market trends before they become mainstream.

Hear what your market needs before they have words for it

Assemble AI advisors that shape decisions  — not yes-machines who confirm

Move at AI speed and still trust what comes back

Stop renting insights or more AI tools — develop internal intelligence you keep

The course is taught primarily using Claude, but the methodology works across platforms. No technical skills required.

Familiarity with AI tools — you've used ChatGPT, Gemini, Claude or similar. 

Researchers &amp; Insights Professionals. AI tools summarise fast but insights got thinner. You used to find the unexpected. This brings it back

Strategists, Marketers &amp; Consultants. You're paid to see what's next but AI gives you what's already obvious. This is how you see first.

Founders, Product Leaders &amp; Builders. You build for people but somewhere you stopped hearing their needs. This is the direct line back.

Use AI and expert guidance to prepare and land your Big Tech job in 2026!

Principal at BigTech with 18+ YOE

Prasad Rao

Principal Solutions Architect | Co-founder, BeSA (Become a Solutions Architect)

AI edition

Learn from an expert behavioral interview coach and practice mock interviews with a custom AI tool!-- -- --You're a skilled professional who KNOWS you have what it takes to work at big tech. But you haven't cracked those interviews yet.You're impacted by:→ Interview anxiety→ Stories without structure→ Not knowing expectations→ Blanking during behavioral questionsIN THIS COURSE YOU'LL LEARN- How to craft Big Tech ready resume- How to deliver high-impact responses in STAR format- How to craft compelling technical achievement stories- How to effectively communicate leadership experiences- How to blend technical depth with strong behavioral skills- How to maintain authenticity while following structured frameworks- How to project confidence through voice, body language, and pacing- How to share lessons learned from past failure and conflict experiences- How to craft and deliver senior level responses to get hired at the right level Then put it all into practice with free AI-powered mock interviews for a week.With the right strategy and preparation, you can showcase your expertise and demonstrate your leadership potential. Note: This is not a DSA or System Design interview prep course

Learn to craft and deliver compelling stories that highlight your technical skills and leadership experience to excel in big tech interviews

Craft a Big Tech-ready resume that gets you noticed

Stand Out in Technical Interviews using Behavioral Skills

STAR method expertise for structured, impactful responses

Craft compelling leadership and technical achievement stories

Techniques to handle technical and behavioral questions effectively

How to practice mock interviews with custom AI tool effectively

Tech ICs and leaders targeting their first MAANG+ role

Strong performers who struggle with articulating their experiences in interviews

Tech professionals aiming to secure $300K+ job

Learn enough about AI to elevate your role, lead adoption on your team & become indispensable. As work itself changes, make AI work for you.

Bringing advanced AI to business leaders

Aura

TRM Labs

Nike

Sony

Neiman Marcus

Jay Wolff

CxO: Finsweet, Two Bit (BFeld), Odopod (nurun), Big Hand (RRRR), BHAP (JFairfax)

This cohort meets Mondays, 11am PST. Look for other cohorts to accommodate different time zones.

Cohort 12: JULY MON PacRim

We all feel left behind—especially leaders, managers &amp; busy execs. AI is moving so fast, it's overwhelming; even paralyzing. To catch up, it's hard to know where to begin. You're an expert at your business—which takes all of your time and focus. You need a direct line to AI Fluency, no matter what AI tool you or your enterprise have chosen. A few attempts each week, plus a few webinars, won't change how your work actually gets done. The "promise of 10x" will stay on the other side, somewhere, while the executives who've figured it out already are directing AI with real impact. You need down-to-earth, tool-agnostic skills &amp; insights, made for business, to catch you up—now, not later. This is our Week 1.THIS COURSE puts you in an AI-capable seat everywhere it's required—with your team, your board &amp; investors, your customers. This course will give you a professional foundation &amp; defensible point of view. The question isn't whether AI is changing your role. It's whether you'll lead the change or be impacted by it.True AI adoption takes work—practice, thought, and effort. But what looks like a race is really a migration, and there is absolutely no need for you to be last.

Build real AI fluency—Pro-level use of AI at work 

Confront the inevitable impact of AI at work—before your competition

Register what makes work "AI-ready"

Map what's required to shift work from your role to AI

Catch up to the 5% who put AI to work at a level that actually matters

Get ahead of 'just delegating' as AI scales

Executives: Your plate is already full—you are needed in many conversations about AI and need the vocab &amp; context to weigh in confidently.

Owners &amp; operators who run everything: You need to leverage AI asap, without having to become the tech or IT department yourself.

Team leads whose teams use AI without standards or direction—you want to support growth, but need to turn AI activity into real AI adoption.

Bad Learning Design Is Costing You Customers — Here's the Science Behind It

Learning Scientist | L&D Strategist

Vanorsdale Learning Lab

Great Game of Business

Docebo

National Alliance on Mental Illness Florida

English Like a Native

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Researcher. Practitioner. 15 years translating learning science into results

Cohort 1

You've updated the onboarding. Rebuilt the knowledge base. Added walkthrough videos, help articles, live training sessions. Your customers still aren't adopting the product the way you need them to.The instinct is to fix the content. More of it. Make it Better, or Shorter. More visual. But, the problem isn't the content.It's that content was never designed to produce learning in the first place.Human beings don't retain complex knowledge because they watched a video or completed a walkthrough. Retention requires intentional sequencing, cognitive scaffolding, and an architecture that reduces friction rather than creates it. Most customer onboarding violates every one of those principles — not because the people who built it weren't smart, but because they were never taught what learning science actually says about how knowledge transfers.This workshop gives founders and leaders the diagnostic framework to identify exactly where their customer education breaks down — and the research-backed principles to fix it. You'll leave with a clear line of sight between learning architecture and the revenue outcomes you actually care about: adoption, retention, and renewal.

Learn the science behind knowledge transfer and leave with a diagnostic framework that connects learning architecture to business outcomes.

Understand why customers aren't retaining your product using learning science

Pinpoint exactly where your customer onboarding breaks down

Apply three evidence-based principles to improve product adoption

Connect learning design decisions to churn, adoption, and renewal.

The Scaling Founder Complex product. Customers churn before reaching value. Onboarding feels broken but there's no framework to diagnose why

The Customer Success Leader Owns onboarding and renewals. Content exists but adoption is flat. Needs a framework and internal buy-in.

The L&amp;D Manager Fixing customer education with no infrastructure or alignment. Knows training theory. Missing the revenue impact language