Stop AI Hallucinations From Destroying Your Credibility

Hosted by Dr Karen Sutherland

66 students

In this video

What you'll learn

Reduce hallucinations before you prompt

Set the right inputs, constraints, and sources so AI is less likely to invent facts or fill gaps with guesswork.

Control outputs during content generation

Use simple guardrails to keep drafts on track, reduce inaccuracies, and improve quality fast.

Verify claims and publish with confidence

Apply an edit-and-check workflow so nothing unverified reaches clients, leadership, or the public.

Why this topic matters

AI blunders are becoming commonplace. Deloitte made headlines with theirs. If you think it can’t happen within your team, please think again. In my research with 400+ strategic communicators, 40% rated fact-checking AI content as only moderately important. Nearly half weren’t editing AI outputs at all. This lesson gives you a simple workflow to reduce hallucinations and protect your credibility.

You'll learn from

Dr Karen Sutherland

Director, Dharana Digital Certified AI Consultant - Strategic Communication

Dr Karen Sutherland is a globally recognised expert in strategic communication and AI integration, with over 25 years of experience blending academic research and real-world practice.

She is the author of the groundbreaking book AI for Strategic Communication (released March 2025), based on a global survey of 400 professionals and in-depth interviews with 41 industry leaders. Her earlier texts, including Strategic Social Media Management, have been adopted in universities worldwide and downloaded over 226,000 times.

As co-founder of Dharana Digital, a specialist communication and social media agency, Karen has delivered AI strategy, training, and consulting for organisations across corporate, government, and not-for-profit sectors.

She holds multiple advanced certifications in generative AI and digital marketing from leading institutions, and regularly appears as an AI and social media commentator on national television and in major publications.

Karen’s contributions have earned her prestigious awards, including Gold Stevie Award Winner – Woman of the Year in Social Media (2022), multiple Book Excellence Awards, Social Media Educator of the Year, and excellence in teaching and leadership honours.

She is passionate about helping communication leaders move from AI uncertainty to confident, ethical implementation.

In her courses and workshops, Karen shares proven frameworks, templates, and real case studies drawn from her research, client work, and book, enabling students to build practical, leadership-ready AI strategies that deliver measurable impact for their teams and organisations.

Students consistently praise her clear, structured approach and the immediate value they gain for career advancement in the AI era.

Dr Karen Sutherland has helped: