Amaro Araujo

Stop Cross-Cultural Misfires Before They Start

Fujitsu

Royal Dutch Shell

INEOS

Danone

Yoplait

BDM & sales expert, author, and trainer with 20+ yrs in global B2B.

Learn to catch hidden cultural traps that cause confusion in emails, meetings, and feedback.

Spot Cultural Miscommunication Before It Happens

Understand how tone, silence, and structure vary—and what to do to avoid missteps.

Decode Cultural Cues in Daily Work

Clarity in English isn’t enough—learn to adapt your style to connect across cultures.

From Clear English to Cross-Cultural Clarity

You know you need to improve your communication and leadership skills, and your manager has highlighted this as a focus area. They know what got you here won't get you there (your next level). Your peers and cross-functional partners have subtly hinted at it or even included soft comments in your recent performance review. In the age of AI, your ability to communicate clearly, influence across teams, and lead with empathy is what sets you apart from automation. It’s not just a soft skill anymore — it’s your strategic advantage. You want to turn things around quickly, but don’t know where to start, and you’re not prioritizing it. Here’s what might happen if you don’t take action:↳You’ll miss out on visibility within the organization↳You’ll watch others grow and wonder what’s holding you back↳You’ll worry about being flagged as a low performer because your work isn’t visible↳Your confidence will diminish, leaving you feeling stuck, like you’re on a treadmill going nowhere↳You won’t advance to the next level, as strong communication and influence are essential for growth Luckily, there’s a solution for you now. Communication Engineering helps you achieve your communication and leadership goals and creates a feedback loop for measuring your behavioral changes. You’ll learn the 20% that drives 80% of your communication and leadership impact. I learned the English alphabet at age 11, in 5th grade. Despite that, I excelled in my career at Oracle and Meta by leveraging key communication and leadership frameworks. I’ve had the privilege of speaking to C-suite executives at Oracle and Meta and engaging with customers worldwide. If I could achieve this, imagine what you could accomplish! You can find the missing link to your career growth in this course. Many have found it's your turn now! Your&nbsp;peers&nbsp;from&nbsp;Amazon,&nbsp;Ellucian, Fidelity, Kitopi, Nvidia, Oracle, Ridecell, Salesforce, State Street, Kotak, Meta, Airbnb, EY, Nubank,&nbsp;and&nbsp;SAP&nbsp;have attended previous cohorts dialing in from Armenia, India, Ireland, Mexico, Poland, Hungary, Canada, Brazil, and the United States. Read the detailed syllabus and reviews by past participants on this page below. COURSE CONTENT:↳How to communicate complex topics in simple terms using proven frameworks↳How to be charismatic without coming across as salesy↳How to tailor your message to suit your audience↳How to ask thought-provoking questions that inspire change↳How to listen deeply and go beyond just words↳How to create a career growth plan↳How to establish a feedback loop within your organization↳How to secure agreements and hold people accountable without being pushy THE COURSE ALSO INCLUDES:↳Plenty of practice with peers↳Research-backed strategies that truly work↳Immediate encouragement and constructive feedback↳Real-life examples and common workplace scenarios↳A safe environment to make mistakes and foster a growth mindset↳Plus: Homework to apply concepts (including writing assignments)↳All four Zoom workshops are live and taught by Pramoda↳All the sessions will be recorded so you can refer back to the material WHO WILL BENEFIT MOST FROM THIS COURSE:↳You love learning by doing rather than just listening to lectures or reading books↳You are accountable and eager to share and learn from your peers↳You are self-aware, open-minded, and intellectually honest WHO THIS IS NOT FOR:↳This is not for you if you’re looking for 1:1 coaching. However, there will be plenty of Q&amp;A, and I’ll ask volunteers to share their situations/examples for group discussions↳This is not for you if you believe there’s nothing more to learn about structured communication and leadership development↳This is not for you if you’re seeking a quick fix without being willing to make small changes in your behavior This is a 4-week incremental course designed for an immersive experience. You will develop three communication habits in four weeks: authenticity, brevity, and clarity.

Communicate with Authenticity, Brevity, and Clarity: Establish a Growth Loop

Course syllabus

A 45-minute live lecture is followed by 75 minutes of practice, role-playing, and peer sharing in breakout rooms. The experience is like working out at a gym, and you'll build strong communication muscles.

Saturday

Course schedule

Senior ICs and Tech Leads who have challenges with concise and structured communication; either sharing too much or too little.

Technical Experts and PMs who work with customers and are unsure what questions to ask to clarify customer's needs and create clear agreemen

Managers and Technical Leaders who are looking for frameworks and tools for handling difficult conversations and managing conflicts.

Who is this course for

What you’ll get out of this course

so you can confidently navigate workplace scenarios, saving time and effort by focusing on what matters most.

Learn easy-to-apply, proven frameworks for communication 

so you can engage effectively with colleagues and influence them, making you more impactful at work.

Develop conversational coaching skills through peer practice 

so you can effectively communicate your work, leading to greater fulfillment in your role.

Present ideas with clarity and brevity to your leadership team 

so you can measure growth with a feedback loop, which means you can partner with your manager for your career growth and promotion.

Build a personalized toolkit to enhance your leadership presence 

Think Like an Expert. Talk Like an Executive. Thrive in the AI Era.
 

Pramoda Vyasarao

Cohort 5

Cohort 6

Unlocking international growth is essential for creating successful companies. Realize the full potential of your localization strategy by learning how to align it with your company goals. Craft a better story for your localization ambitions and influence senior leaders at your organization. Is your localization team consumed with fire-fighting and reactive, tactical work? Take the time to get a fresh perspective on how your localization team can impact company strategy and identify specific changes you can make to achieve real, practical results. We'll highlight case studies and examples from GoDaddy, Shopify, Stripe, Dropbox, Canva, SurveyMonkey and more. Why take this course? In this course, you will learn from industry leaders, Kevin and Pavel, who will share their experience creating localization strategy and driving international growth. You will also have the opportunity to learn from industry peers during live group discussions.

Transform your localization strategy & drive international growth

September 18: Foundations of Localization StrategySeptember 25: Creating Effective Stakeholder Engagement &amp; InfluenceOctober 2: Putting Strategic Localization into PracticeOctober 9: Ask Me Anything Session with Kevin &amp; Pavel (8–9am PDT)

Cohort 6: Thursdays, September 18–October 9, 2025

Localization leaders who want to increase their strategic influence &amp; impact among senior leaders.

Ambitious localization individual contributors who want to accelerate their career and deepen their expertise in localization strategy.

Product Managers and Marketers who want to develop strategies to drive international product growth.

Gain the skills to align localization strategy with overall business goals, driving strategic impact and growth.

7 hours of live sessions to up-level your strategy

Create a playbook that transforms your strategy into action. Refine your KPIs, create a roadmap, and measure impact of your contributions and continuous improvements.

Build a playbook for success with 8 practical projects

Streamline processes, optimize workflows, and strike the right balance between cost, quality, and time.

Balance efficiency and scalability

Learn how to articulate the value of localization using metrics and success stories. Discover how to influence key stakeholders across your company.

Enhance your communication and influence

Understand the significance of true localization across the entire customer journey and use effective tactics to drive adoption among international users.

Elevate your international customer experience

Enhance your skills in aligning localization with business goals, influencing stakeholders, and delivering strategic international growth.

Kevin O'Donnell

International Growth Advisor

Pavel Soukenik

Localization Leader and Educator

Most people struggle getting their ideas across. They don't convince, people don't listen, they don't even grab people's attention. That's because communication is hard. It requires extremely clear thinking and avoiding hundreds of little pitfalls, from choosing the right word order, to invoking the right feeling, to adjusting pixels just the right way on a visual. Mr Pueyo has honed his communication through his successes over the last 20 years across public and corporate environments:• His articles and social media have gathered billions of views and changed the course of the COVID pandemic• He now has 100k subscribers to his newsletter and 350k followers on Twitter, and lives off of his communication skills• He worked for over 20 years in tech, becoming the Chief Product Officer of a billion-dollar company What you'll get from this course• 72 insights on how to improve all aspects of your communication• Eight modules with dozens of lessons over 10 hours of recorded lectures• Q&amp;A and workshop sessions to apply the learnings to your real-life communication projects• Study groups to learn from your peers

Become a World-Class Communicator

I have been honing the course over years of thinking about communication and storytelling, and after delivering my thoughts to my employees, my customers, and my students. I compressed all that knowledge in over a dozen async lectures that you will consume in your own time.

10+ Hours of Lectures

You'll apply the concepts learned in the lectures in practical exercises and projects, so that the theory enters your brain and never leaves it.

Weekly exercises and projects

Over the course of 3 weeks, you will have 2 sessions of Q&amp;A per week to ask any question you want. These Q&amp;A are booked for 1 hour, but will be extended until all questions are answered. These Q&amp;A will also include live project reviews.

You are a CEO or executive who struggles to consistently convince others and rally them to follow you

Your are a seasoned communicator—university professor, speaker, influencer—and want to go to the next level

You are a senior manager in your company but you struggle to get your ideas heard

Who Is This Course for

With this course, you'll learn:

Movies, books, stories, and business communication all have the same fundamental structure. You will understand it, so you can make any of your communications as compelling as a movie.

The structure of all stories

Business communication always means solving problems. You'll learn the main pitfalls of problem-solving, how they're connected to storytelling, and how to transform your ideas into riveting communications.

How to solve any problem

We can boil down great communication to one single formula. You'll learn that formula, how it manifests everywhere, and detailed examples on how you can apply it easily.

The formula for great communication

They're hard to tell from outside, but once you see them, you won't be able to unsee them. You'll learn what they look like, how to identify them, and how to avoid them.

The top communication mistakes

Speech has dozens of small pitfalls. You'll learn about them all, with practical examples from master speakers like Martin Luther King or Tony Robbins, so you can incorporate them over time and become as good a speaker as them

How to become a master public speaker

Most visuals are really bad. Mr Pueyo has honed his skill at creating stunning ones that gather tens of millions of views in social media, and shot him up to fame during COVID. You will learn ~20 mistakes people make with visuals, and how to eliminate them with basic tools.

How to create stunning visuals

Social media requires specific knowledge. LinkedIn, Twitter, Twitter, Tiktok, Substack... They all have their own quirks. Mr Pueyo will share in detail his processes and tricks, so you can become a successful social media creator too

How to become a successful social media creator

Make your message impossible to ignore through world-class writing, speaking, visuals, and social media

Tomas Pueyo

Creator of Uncharted Territories

Cohort 2

Cohort 3

But not everyone thinks the way you do, and you need the skills to be effective with everyone. Being your unfiltered self at work is like showing up in pajamas - comfortable, but not helping your career. Here's the truth: more than two-thirds of us are perceived differently than we intend at work. That gap is likely keeping you from achieving your goals - but you can fix it. In this live, cohort-based learning experience, you'll discover exactly how others perceive the strengths and weaknesses of your communication style. You'll practice concrete tools to help you adapt when needed. You'll leave knowing how to read any room and adjust your approach for maximum impact. Through live sessions, practical exercises, and real-world applications, you'll master the Communciations Comfort Zone framework. This isn't theory - it's a battle tested approach used by top performers to: 🏆 Win trust rapidly by identifying and breaking down communication barriers 💥 Approach challenging conversations with confidence 🤔 Stop wondering where conversations went wrong and learn to recognize the warning signs of misperception in real-time 🤖 Reinforce your learning and get suggestions post-course with our exclusive Communication Comfort Zone AI tool Want to learn more? Let's chat: https://calendly.com/sheilaosullivan/communication-style-course-exploratory-call-20-mins

Your authentic style is perfect - for people exactly like you.

Please plan to be live and on camera at this time

Two 1.5 hour sessions in one week, with an optional office hour/Q&A

Cohort participants will need to complete a self-rating survey. The assignment must be completed no later than 24 hours prior to the start of the cohort.

Prep work

New managers or managers taking on new teams who want to quickly understand the team, gain its respect and get results quickly.

The experienced executive who wants to coach young managers on leadership communication to help them reach their potential.

The individual contributor who wants to successfully influence others and advance ideas more effectively.

Who this is perfect for:

What you’ll actually learn

<ul><li>Discover exactly how others perceive your communication style</li><li>Identify where your natural tendencies help or hurt you</li><li>Get concrete tools to adapt your approach when needed</li><li>Access ongoing AI powered feedback post-course</li></ul>

See your blind spots clearly

<ul><li>Learn to read communication preferences in real-time</li><li>Spot potential conflicts before they arise</li><li>Adapt your communication to build trust quickly</li><li>Get practical scripts for different scenarios</li></ul>

Map your stakeholders effectively

<ul><li>Handle high-stakes conversations confidently</li><li>Move seamlessly between zones</li><li>Turn potential tension into productive dialogues</li><li>Practice with real-world scenarios in a safe environment</li></ul>

Master cross-zone communication

Being your authentic self at work: is it working for you or against you? It's both. Learn a proven model to persuade and win more often.

Lightning Lessons

Stop Cross-Cultural Misfires Before They Start