Free Lesson
Customer Storytelling for Product People
30 min
May 5, 2025 3:00 PM
Virtual (Zoom)
In this video
What you'll learn
Reframe your Customer Conversations
Get to the heart of your customer's biggest battle - and how you can fix it
Turn a Product Moment into a Story Timeline
Witness your customers's experience through directed storytelling
Up your storytelling skills
Frameworks and approaches for nailing your next product storytelling to persuade stakeholders and win customers
Why this topic matters
Storytelling helps product leaders by increasing the memorability and persuasiveness of their messages, fostering trust and connection with stakeholders, and driving engagement and buy-in for product vision.Statistics show that narratives are remembered up to 22 times more than facts alone. Additionally, stories can increase persuasion by up to 50% compared to data-driven presentations.
You'll learn from
Ali Maaxa, Ph.D.
Principal Strategist: AWS, New Relic, Booz Allen, Founder: MaaxaLabs Innovation
20 years in innovation strategy
