Avoid a common pitfall when presenting ideas

People with prolific creative output, perhaps more than anything else, are masters at reading and setting context so their audience (e.g. a client, design manager or investor) sees what they see. This lightning lesson covers the three ways context can be established: before, during and after the selling of an idea — whatever the stakes.

You'll learn from

Ian Wharton

Apple Design Award winner, author and tech founder. 20+ years of innovation.

Ian has been honoured by the Apple Design Award, the Royal Television Society, and the Art Director’s Club in New York. He is the Founder of VC-backed healthtech company Aide Health, Founding Partner of digital product studio Zolmo and published author of Spark for the Fire: How Youthful Thinking Unlocks Creativity. He previously served as part of the design leadership for agencies in WPP and Publicis Groupe.

Ian has spoken at 30+ conferences worldwide, including Semi Permanent, Cannes Lions, and Thinking Digital. He has written for Fast Company, Sifted, The Guardian and Creative Review.

He is also an advisory board member of D&AD Shift and a member of the Board of Governors at Arts University Bournemouth, one of the top creative institutions in the UK.

Provided training to