Founder @ 64stories.com

Bolt.new

Shopify.com

WooCommerce

Salesforce

Will Nelson

Founder at 64stories.com

The Personal Brand Flywheel

Find the topics your buyers already react to and turn them into a list of ideas worth posting.

Find viral ideas

Record your answers to a few prompts on a walk, then turn that one recording into a month of posts, clips and articles.

Turn one walk into a month of content

Track who engaged and whether they became leads or customers, then feed what worked into your next walk.

See if it generated customers

Get executive buy-in, build your long-term brand plan, and connect brand to growth from day one.

Brand expertise from Notion, Brex, Gusto

Later

Notion

Brex

Gusto

Kira Klaas

VP, Corporate Marketing & Global Brand (Later, Notion, Brex, & Gusto)

Cohort 9

Most brand work doesn’t stall for lack of creative ideas. It stalls on buy-in: the exec who changes direction a week after approving it, the budget that disappears in planning, the campaign that derails in a feedback loop.I was Brex’s #1 marketing hire and led its rebrand, then built the global brand &amp; integrated marketing team at Notion. At both, the brand teams shared one habit: They built alignment first, then earned resources, then ran campaigns and reported results in terms the business cared about.This ultra-tactical course teaches you how. You get 25+ templates from my own work, including my campaign playbook, brand listening tour, and positioning frameworks. You can use them at your company this week.What you’ll learn<ul><li>Get exec buy-in. Analyze your stakeholders, business goals, and your own communication style, then build alignment and support for brand investment.</li><li>Secure budget and headcount. Make a persuasive budget ask, build your relationship with Finance, and plan your org chart.</li><li>Run campaigns and show impact. Build your playbook for running integrated brand campaigns, turn briefs into project databases, and learn how to measure brand at your company stage.</li></ul>

Get executive buy-in, build your long-term brand plan, & connect brand to growth

Build your long-term brand playbook for the AI era

Get executive buy-in and influence C-suite decisions

Operate like a senior leader at big tech companies

Mid- to senior-level brand marketing ICs ready to break into leadership roles and demonstrate strategic thinking that earns exec respect

Marketing leaders (Director-level and up) at Series B–D+ companies who need to prove brand's impact on business outcomes

⚠️ This is not for you if you want Branding 101—we're going beyond the fundamentals and deep into daily operating rhythms

4 weeks from now, you could still be thinking about posting on LinkedIn. Or you could have the machine running!

Founder @MOXIE AI club | ex-GM @Lemonade

Granola AI

Lovable

Town

Lemonade

Ellie de Wit

Personal Brand for Operators: EOY cohort

A personal brand is the cheapest distribution and the greatest career lever you'll ever own. AI made it easy to build products, and harder than ever to build distribution. Companies are now actively hiring operators who bring an audience with them.Whether you’re building a career in-house or thinking about (one day) starting your own thing, you need a personal brand.And you need to build it before you need it.The moment you're facing layoffs, want to switch careers, or launch your own thing, it’s too late. A personal brand compounds slowly, which means the time to start is now.If you’re doing this next to a full-time job, you of course barely have time for this. This cohort is built to fit in the margins of your week by setting you up with a content operating system.In four weeks we’ll sharpen your positioning, set your content pillars, go through some LinkedIn hacks that'll help you grow faster, and build your AI content OS so it becomes easy. You’ll leave with your first posts live and a weekly rhythm you can keep.

Distribution is the hardest thing to build in the AI era. Let's build yours!

Build a positioning people remember

Grow real authority

Post without second-guessing yourself

Never run out of ideas, never fall off

<h3>The ambitious operator. You’re building a big career and know you need to be known in your industry, not just inside your company.</h3>

<h3>The one-day founder. You have a full-time job and a hunch to do your own thing eventually. Start building the audience now.</h3>

<h3>The “I should start posting” person. The best time to build an audience is before you need one, so time to stop lurking and start posting!</h3>

Build the Brand, Visibility & Executive Presence to Stay Chosen

Helping Leaders & Companies Grow+Thrive

Microsoft

NBCUniversal

Warner Bros.

Nike

Unilever

Shawn Johnson - SocioPunk

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

The 4-hr Career Workshop: Reposition Yourself for the AI Era - Cohort 5

The 4-Hour Career Workshop: Reposition Yourself for the AI Era - Cohort 6

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.In just 4 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear plan, roadmap, foundational message and brand system, and tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • Clear, memorable narrative that is differentiated • Foundational brand system to guide your voice + visibility • 30-day plan to consistently grow your presence This course will help you better understand and promote yourself through your strengths, narrative and brand.

Transform your narrative into a powerful professional brand with tools, strategies and confidence to stand out from the noise.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create Your 30-Day Visibility & Networking Plan

Strengthen Your Executive Presence

Professionals in TransitionDesigners, Product, Tech &amp; Marketing professionals looking to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders, Owners &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with clear distinction.

Build a clear narrative, professional brand and plan to elevate your visibility.

25 yrs building global brands, products, leaders & successful teams

The 2-Hour Career Reset Workshop: Position Yourself for the AI Era - Cohort 7

The 2-Hour Career Reset Workshop: Position Yourself for the AI Era - Cohort 8

In today’s competitive market, your story and presence create your opportunities. My workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...quickly.In 2 hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up in conversations and drive your career forward.You’ll walk away with a tactical framework, clear message, and simple brand system you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you reset your foundations, and craft a narraative that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A framework to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Reset your career narrative into a powerful professional brand with strategies, frameworks and the confidence to stand out from the noise.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Engineering

Machine Learning

LLM Ops

Context Eng

Security

System Design

Design

Figma

Design Systems

Visual Design

Design Strategy

Marketing

Automation

Content Marketing

Demand Gen

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

AI for GTM

Sales

Customer Success

GTM Engineering

More

Everyone

Founders

Operators

Data Scientists

Business Analysts

User Researchers

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Creating and distributing valuable content to attract, engage, and convert target audiences.

Content creators producing digital media and building audiences.

Building professional visibility, thought leadership, and a public reputation that opens doors.

The Personal Brand Flywheel

What you'll learn

Why this topic matters

You'll learn from

Will Nelson