Bridge User-Buyer Tension: Interviews, Journey Maps, KPIs

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Bridge User-Buyer Tension: Interviews, Journey Maps, KPIs

Hosted by Brennan Collins

Thu, Oct 9, 2025

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

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105 students

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The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact

Brennan Collins

View syllabus

Thu, Oct 9, 2025

4:00 PM UTC (45 minutes)

Virtual (Zoom)

Free to join

105 students

Invite your network

Go deeper with a course

The Influential PM: Build Strategy, Win Stakeholders, Lead with Impact

Brennan Collins

View syllabus

What you'll learn

Map user journeys to buyer economics

See how to connect customer workflows to executive KPIs - even when users and buyers have seemingly competing incentives

Run interviews that surface insights, not opinions

Practical customer interviewing techniques that reveal pains, moments of truth, and measurable outcomes

Map a customer journey from a single conversation

Turn quotes and tasks into a visual journey map with leverage points tied to KPIs

Draft an exec-ready, hypothesis-driven roadmap

Combine the customer journey with the Product Metrics Ladder to define bets, KPIs, and a user story map development plan

Why this topic matters

PMs get stuck trying to translate what users say into what execs will approve. “User vs buyer” often isn’t true conflict - it’s just unmapped. In this session, we walk two real case studies and use interviewing, journey mapping, and incentive/KPI alignment to create a roadmap leaders support. You’ll leave with templates and a framework to apply this week.

You'll learn from

Brennan Collins

Former VP Product; trained 300+ PMs; $50M+ product revenue

Brennan Collins is a former VP of Product and AIPMM-certified coach. He’s built 0→1 and enterprise products, driving $50M+ in revenue across B2B SaaS, healthcare, financial services, and AI. He has trained 300+ PMs through The Influential PM to escape order-taker mode by strategically connecting features to things business leaders care about.

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