Top 3 JTBD Frameworks — Choosing the Right One?

Hosted by John Gusiff

137 students

In this video

What you'll learn

Idea-driven vs. JTBD-driven Innovation

The difference between idea-driven vs jobs-to-be-done based innovation methods. Pros and cons of each method.

Five Types of Innovation

An overview of the five types of innovation and how each jobs-to-be-done framework supports each of them.

The Top Three JTBD Frameworks

Introducing the top three jobs-to-be-done frameworks highlighting a few things that stand out from each other.

Upcoming Course on Top JTBD Frameworks

An overview of what is covered in the upcoming course comparing and contrasting the Top 3 JTBD Frameworks.

Why this topic matters

Most teams have heard of Jobs-to-Be-Done, but few understand the important differences between the leading frameworks — and using the wrong one leads to confusion, wasted effort, and weak outcomes. Knowing which framework fits which use case helps you make better decisions about what to build, how to align teams, and how to increase adoption, so every effort maps to real customer progress.

You'll learn from

John Gusiff

Managing Partner, Customer Centric LLC

John Gusiff is a CX Strategist and Experience Designer who has helped Fortune 1000 brands and high-growth SaaS companies use Jobs-to-Be-Done and behavioral science to build products and experiences around the real progress customers are trying to make. He teaches practical, hands-on frameworks that turn customer struggles into clearer positioning, smarter innovation decisions, and faster adoption.

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