Temilola Agbede

Turn AI Into Your Strategic DTC Marketing Partner

Estée Lauder

StartupCD

Love Wellness

Dropps

BioSchwartz

Fractional Marketing Leader (ex-DTC Leader at Estée, S'well, Love Wellness)

Surface customer insights from reviews and conversations that reveal what messaging truly resonates.

AI for Strategic Customer Intelligence

Transform customer insights into compelling creative concepts and campaign angles using AI as your brainstorming partner

Insight-Driven Creative Development

Identify competitor messaging patterns and creative gaps to inform your positioning and creative strategy.

Strategic Competitive Analysis with AI

Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist. You'll evolve from traditional marketing methods to becoming a pioneer in AI-enhanced strategies. By the end of this course, you'll possess the skills to: • Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Plus you'll gain exclusive access to the "AI for Strategic Content Marketing: Building the Future of Engagement Workbook" — an invaluable resource available only to course participants: This comprehensive workbook guides you through 13 in-depth modules, covering everything from AI-driven strategic research to innovative content creation tactics. Develop practical skills with hands-on exercises that help you: • Craft AI-assisted SWOT analyses and competitor research• Create detailed AI customer personas for deeper audience insights• Build AI-enhanced content strategies aligned with SMART objectives• Master AI-driven content creation while maintaining your brand voice• Measure and optimize your AI-powered content marketing efforts Packed with worksheets, real-world exercises, and an extensive AI Marketing Toolkit, this workbook is your roadmap to becoming an AI-first content marketing leader. By the end of the course, you'll have the skills and confidence to build a complete, AI-enhanced strategic content marketing plan tailored to your brand and audience. This transformation will position you at the forefront of the content marketing field, equipped with the knowledge and tools to lead in an AI-driven future. You'll gain the confidence to make data-backed decisions, the creativity to develop groundbreaking campaigns, and the technical know-how to leverage AI tools effectively. *Get Reimbursed:&nbsp;Many companies and agencies offer an L&amp;D or education budget that covers the cost of this course. For more information, please see this page: https://maven.com/expense or click on the 'Get Reimbursed' link under the enrollment button. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

Become an AI-Powered Content Marketing Strategist

Course syllabus

Three 1-hour+ live sessions with Lisa Peyton offer direct access to expert insights. Get personalized feedback, dive deeper into AI tools, and solve real-world challenges. These interactive sessions accelerate learning and provide valuable networking opportunities.

Live Sessions Friday December 6th, 13th, and 20th

Weekly hands-on projects apply AI to real marketing challenges:<ol><li>Conduct AI-powered market analysis</li><li>Create detailed audience profiles using AI tools</li><li>Develop an AI-driven content strategy </li></ol> Each project builds practical skills for immediate implementation in your work.

Weekly projects

Course schedule

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

Who is this course for

What you’ll get out of this course

Live, hands-on learning sessions providing guidance and mentorship applying your new AI skills. Not just recorded videos.

LIVE Learning in an Online Classroom environment

PIA, your professor in AI, will be available for the duration of the course to help with assignments and answer your questions around the clock.

Gain 24/7 access to your very own AI professor who is an expert on using AI for content marketing. 

Explore AI's transformative impact on content marketing, from creation to analysis. Learn to leverage AI for data-driven insights, enhancing audience targeting and engagement strategies.

Understand the role of AI in strategic content marketing

Master AI-powered tools for comprehensive market insights. Discover how to analyze trends, consumer behavior, and competitor strategies more efficiently, leading to data-driven strategies and targeted marketing efforts.

Learn how to use AI tools for market research and analysis

Harness AI to create rich, dynamic audience personas. Learn to analyze vast data sets, uncover hidden patterns, and predict consumer behavior, enabling hyper-targeted content and personalized marketing strategies.

Develop detailed target audience profiles using AI

Leverage AI to craft powerful, data-backed content strategies. Learn to strategize content creation, distribution, and performance measurement, ensuring your marketing efforts resonate with audiences and drive measurable results.

Create data-driven content marketing strategies with AI

Create AI-powered customers to collect valuable data, and deepen your understanding of audience needs and behaviors.

Design AI customer companions to enhance audience understanding

Learn how to approach measuring the value of your AI projects.

Measure the value and impact of AI in content marketing initiatives

Official professional certification of “AI for Strategic Content Strategy” course completion. Suitable for LinkedIn profiles, resumes, CV's, and other professional materials. Reimbursement Info:<a href="&nbsp;https://maven.com/expense" rel="noopener noreferrer" target="_blank">&nbsp;https://maven.com/expense</a>

Course Professional Certification & Reimbursement Funds

Master AI-powered content marketing to craft innovative strategies, understand audiences, and stay ahead of competitors.

Fall 2025

Lisa Peyton

Senior AI & Experiential Marketing Strategist and Professor

Summer 2025

Use AI to automate, optimize, and enhance your marketing, saving up to 3h daily, boosting ROI, and staying ahead in the industry

AI Consultant, fractional CMO, ex Nike

Nike

Picsart

Rask.Ai

Deloitte

Sololearn

Tata Maytesyan

15+ years of growth experience, ex growth leads at Picsart, Nike

Cohort 3 - September 2025

Cohort 4 - November 2025

If you are reading this, chances are that you have tried multiple AI tools, but have not found a way to significantly optimize your marketing strategies, launches and workflows yet.Reports like McKinsey's "The State of AI" say that<ul><li>AI is transforming marketing faster than ever — 78% of companies already use it</li><li>71% rely on GenAI to plan and optimize campaigns</li><li>Frequent users save ±14 hrs/week and over $5K/month </li></ul><ul><li>82% saying AI drives the biggest impact in marketing.</li></ul>But how to actually use AI for marketing to make it work? The only way is to put tools to practice: 1. Have clear framework 2. Understand what AI can and can not do 3. Take your real business challenge and work on it I've built this 2 day, 7 hour bootcamp based on over a decade of marketing experience and 6+ years of hands-on AI practice. It's not a traditional theory course you will find on Coursera or collection of magic prompts. It's one of it's kind practical program with 7 hours of live teaching. Every topic is covered with framework, real examples, and step-by-step guides. Small group, demos and handholding to make your projects a success. You’ll use every tool and every automation yourself to solve your business challenges.

2 day business bootcamp to kick start AI optimizations in your marketing

Create a Personalized AI Integration  Roadmap

Enhance Marketing Research with AI

Supercharge Ad & Creative Production

Build with no-code and AI for faster experimentation

Build Your First AI Automation Flow

🎁 Exclusive Bonuses

This will be helpful for you only if you have actual business tasks to optimise

You have to be actively practicing marketeer

If you work for a large corporation with only Copilot license, you'll largely miss the Bootcamp program.

Clearance to use few AI tools from your company

It's intentionally made to be short 2 days x 3.5 hours each and fit into your work schedule - but you need to be present and active

You are ready to dedicate time

Marketing and growth managers who are curious about AI and want to go beyond chat GPT usage

Freelancers and fractionals working with a few clients, who need productivity boost and ways to "clone" themselves

Agency owners whose business growth heavily depends on scaling team (and they want to change that)

Looking to cut your campaign development time by 60% while driving higher revenue with the power of AI? This hands-on course equips you with the practical skills needed to create compelling campaigns and video advertisements from scratch. Course Details: 📌 Format:⏳ 4-hour live sessions via Zoom (2x2 hours) covering:🤖 Introduction to AI in Marketing✍️ Crafting Campaigns with ChatGPT🎨 Creating Images using Midjourney🎥 Producing Professional Video Footage using AI🎬 Turning Your Clips into a Story🎙️ Generating Voiceovers &amp; Background Music🚀 Optimising Content for Different Platforms⚖️ Ethical Considerations in AI Marketing(See syllabus section for more details) 🎁 Bonus Content:📺 Two additional recordings to watch in your own time:⏳ 2-minute recorded instructor intro🤖 Bonus lesson on AI agents (unlocked after course completion) Project Work: Expect to spend an additional 1–3 hours working on a practical project outside of live sessions.Duration: One comprehensive week of learning and creating.Throughout the course, you’ll master AI tools for crafting images, videos, voiceovers, and background music, culminating in a fully polished promotional video or advert for your product or service. This is more than just a course—it’s a fast track to confidently using AI to supercharge your marketing strategy. By the End of the Course:You’ll have a completed advert or - promotional video, ready to share across your platforms.You’ll gain the expertise to use AI tools to create impactful campaigns and social content tailored to your brand.As a bonus, you’ll also gain access to a recorded lesson on AI agents—cutting-edge technology to automate and innovate your content creation even further.For a sneak peek at what’s possible, check out an my example ad that created for a mock skincare brand, showcasing the tools and techniques you’ll learn in this course. You can find my ad at the end of the thumbnail video in right hand corner of this page. What You Will Learn:💡 How to create AI-powered marketing campaigns that stand out.🛠️ The best AI tools for your needs, including ChatGPT, MidJourney, Hailuo AI, Flair AI, Eleven Labs, and Suno AI.📝 Expert prompt techniques to get consistent, high-quality results from AI.⏱️ Time-saving workflows that streamline content creation, from ads to videos to voiceovers.🎯 Project-based application: Complete a guided project to practice and perfect your skills.

Master AI-powered marketing in just 4 hours and create campaigns that stand out

2 x 2 hours: Sessions will be scheduled based on participants' availability. Recordings and all resources will be available after each session.

2 Live Sessions: 120 minutes each (4 hours total)

The guided project takes 1–3 hours (of your own time), depending on the complexity of your marketing campaign and video ad. I’ll be available throughout to answer questions and support you in creating a polished, ready-to-post ad that meets your goals.

Hands-on Project 

📈&nbsp;Marketing professionals.

👩 Entrepreneurs and businesses.

🎬 Content creators &amp; teams looking to accelerate workflows.

You will get an overview of AI tools for creating impactful images, videos, voiceovers, and synthetic music. By course end, you’ll confidently produce high-quality, AI-powered content that enhances your brand.

Understand AI tools for marketing and promotional content creation.

Build a complete, engaging campaign from start to finish. Use ChatGPT to design a strategy and AI tools to turn concepts into compelling content that resonates with your audience—all in record time. <a href="https://www.youtube.com/watch?v=mPrYR9ZpdtM" rel="noopener noreferrer" target="_blank">Here an example</a> created in just 1 hour using the same tools &amp; techniques.

Create Full Campaigns using AI

Develop personalised images and videos to showcase your brand. Whether it’s a product launch or seasonal campaign, you’ll gain the skills to bring your unique ideas to life.

Design Custom Brand Content

Master prompting techniques for ChatGPT, MidJourney, Flair AI and Suno and more. Learn how to generate high-quality, brand-aligned visuals and content with exclusive tips and tricks.

Develop Powerful Prompts

Learn to fine-tune AI outputs to meet your campaign goals. Customise images, videos, and audio to align perfectly with your branding and create a polished final product.

Refine AI-Generated Content

Bring your media assets together into a cohesive video ad or promotional video. By course end, you’ll be able to streamline production and elevate your marketing and promotional content creation to new heights.

End-to-End Production Skills

Create a full marketing campaign in 2x2 hours ! Guided project to build your video ad using AI for images, video, voiceovers, and music.

Melanie Moeller

AI Marketing Mastery Cohort 3

Cohort 4

Does this sound familiar?You’re excited about leveraging AI to supercharge your marketing efforts, but the overwhelming number of tools, strategies, and jargon feels like a maze. You’ve heard the hype about AI-driven marketing, but you’re still wondering: 🤔 “How do I actually use AI to drive results?”🤔 “What tools work best for my business?”🤔 “Am I falling behind?” You’ve tried to figure it out yourselfResearching AI tools, testing workflows, and reading case studies. But the more you dive in, the more confusing it gets. Meanwhile, competitors are using AI to outpace you. It’s unsettling. With AI advancing at breakneck speed, those who don’t adapt risk being overshadowed by those who do. While others gain “AI superpowers,” you might be stuck grappling with outdated methods, unsure of where to start or how to maximize results. Now imagine if you could✅ Operate Like a “10x Marketer”Leverage AI as your personal collaborator to brainstorm ideas, generate content, and speed up campaign execution, freeing up to 80% of your time for higher-level strategy.✅ Turbocharge Creativity and Insights: Harness AI-driven analytics for fresh perspectives you might miss on your own, revealing untapped market segments and innovative campaign angles.✅ Automate Repetitive TasksSay goodbye to hours spent on manual data entry or mundane editing. Let AI handle the routine while you focus on ideation, leadership, and client impact.✅ Join a Thriving Community of AI SupermarketersGet real-time support, exchange prompts, and learn new tactics from forward-thinking marketers who are already pushing boundaries.✅ Future-Proof Your CareerSecure promotions, new projects, and recognition as a forward-thinking marketing leader 🏆 Why this course will give you an edge 🏆Harness battle-tested AI marketing playbooks to work smarter, not harder—save time, stay ahead of the curve, and make AI work for you Each cohort includes&nbsp;(in addition to templates, AI copilot access, and lifetime course materials):🎯 Direct access to me via email with 24-hour response guarantee during the cohort🎯 4 hours of live interactive sessions with case-style discussions and real-time feedback🎯 Individualized critiques on your AI implementations to accelerate your learning curve🎯 4 optional office hours for tackling specific AI challenges and implementing personalized solutions worth $3,000 🔥[Intro Offer] Alumni will get exclusive to the AI Marketers community with weekly demos, 1:1 support, and more! 🔥

Become the 10x AI Marketer

<ul><li>We'll have two weekly 2-hour sessions on Fridays.</li></ul> <ul><li>There will be two optional 1-hour office hour sessions for extra Q&amp;A.</li></ul> <ul><li>Between sessions, students are encouraged to reflect actively, and experiment with recommended tools and workflows</li></ul>

Fridays 

The Overwhelmed Marketer juggling multiple roles but striving to craft impactful strategies without sacrificing quality or burning out

The Ambitious Solo Marketer wearing all hats. Must compete with big teams alone. Needs AI to scale output and automate workflows

Senior Marketer Facing Disruption AI-intimidated. Fears of obsolescence as rivals use AI. Needs practical skills to stay relevant

📋 Access 50+ AI workflows you can implement immediately🎯 Proven templates &amp; frameworks for better content &amp; campaigns⚡ Plug-and-play playbooks that remove guesswork &amp; speed results🖋 Prompt formulas to craft perfect AI prompts for max impact

Ready-to-Use Templates & Worflows Library

💪 Unleash your AI superpowers - turn AI into strategic advantage that amplifies every project🎨 Merge human creativity with AI precision for 10× better, faster results🚀 Lead AI marketing confidently and become the go-to expert✅ Gain confidence and ready-to-use toolkits

Establish AI Marketing Leadership

⚡ Automate repetitive tasks to free up time for creativity and strategy💡 Streamline workflows, uncover new insights, and craft standout campaigns📊 Drive measurable ROI with AI tools that expand your reach

10x your impact

📧 Email us anytime with a 24-hour response guarantee💡 Schedule 1:1 huddles (15–30 minutes) for personalized guidance🤝 Get hands-on support until every concept clicks

Direct Access & Support

🤝 Connect with fellow 10× Marketers sharing the same frameworks💬 Practice alongside peers, tackling real-world challenges📈 Exchange feedback and refine your approach in a collaborative environment

Vibrant Community of AI Marketers

10x your marketing with 50+ AI workflows & 1:1 coaching
Get exclusive access private community of top AI marketers