Agent.ai

Stop Using AI Like a Search Engine

Lara Frankovitch

Executive Coach & AI Agent Creator | 25+ Years Ops Leader

Use memory and custom instructions so ChatGPT/Claude remember your context, voice, and preferences across conversations.

Configure AI to remember you and your work

Use projects and styles to build repeatable workflows, instead of rebuilding prompts from scratch.

Turn one-off chats into reusable workflows

Adjust privacy, training, & incognito settings to know what’s stored, what’s not, and how to safely use AI for real work

Protect your data while you get real leverage

Most people use ChatGPT for emails and summaries. In this hybrid Maven course, Cassie will show you how to use it for what actually matters: career moves, negotiations, strategic planning, and high-stakes decisions where you need to think clearly under pressure. Forget busywork, let's focus on the things that really matter and make a real impact. We live in a world where advice is cheap, AI is abundant, and judgment is priceless. This course teaches you how to stay in charge of your thinking while using AI to enhance—not replace—your decision-making. ✨ Cassie’s Note to You“AI will free you for the hard work of figuring out what actually matters. You don’t have to memorize everything anymore—but you still have to do the hard part: deciding what matters. That’s on you. Let’s make sure you’re really good at it.” My new course is about putting decision science on steroids with AI. It's an accelerated course in 5 modules with 30+ on demand videos as well as a 2 hour live Q&amp;A that you can attend with me where I answer all your burning questions. (If you can't make it live, you can access the recordings later.) I show you how to:✓ Apply the principles of good decision-making✓ Use ChatGPT to reduce effort without reducing rigor or decision quality✓ Avoid the single biggest trap that turns "AI-assisted" into "lazy thinking"✓ Screen your decisions for cognitive biases✓ Build a "decision scribe" that documents your reasoning so you actually learn from experience✓ Shift from drowning in advice to operating with confident judgmentYou also get access to your cohort of folks who are on this journey with you plus prompts and frameworks you can download and use.The bottom line: Before rolling out AI across your org, master it yourself first—to win back time, think sharper, and make better calls. 🧰 What You’ll Walk Away With:✅ Reusable decision projects you can build in minutes and apply forever✅ De-biasing frameworks for high-stakes decision checks✅ Better decision ROI so that the same amount of effort gets you higher decision quality✅ Decision documentation templates that will help you grow as a decision-maker In Cassie’s words: “A better decision maker isn’t someone who works harder—it’s someone who maximizes their return on effort.” Course Format 🧭 8+ hour hybrid course: 🧩 30 videos of on-demand core content by topic and edited for anytime enjoyment 🙋 2 hours of live, high-energy Q&amp;A with you and your cohort 💬 1.5 hours of prerecorded Q&amp;A with past cohorts 📕 Extensive course notes, prompts, examples, study guides, and frameworks This is Cassie at her most authentic: fast-paced, practical, and fun. This course takes you on a show-and-tell journey through ChatGPT as a decision-making tool. It's an intense overview of practical, immediately usable techniques. 🌟 What Makes Cassie DifferentShe didn’t just teach decision intelligence. She built the field. Cassie founded Decision Intelligence, trained 20,000+ Googlers, and helped shape how organizations worldwide think about AI and analytics. Her workshops required lotteries. But it’s not just her credentials—it’s the experience. “Clear, funny, energetic, approachable, insightful.” “Makes difficult concepts genuinely entertaining.” “I wish we had this at MIT.” She’s known for turning intimidating subjects into joyful ‘aha!’ moments — combining cognitive science, data science, AI, and humor in a way no one else does. 🚀 Why This Course ExistsMost people using AI for decisions make predictable mistakes:• Treating ChatGPT like a search engine• Delegating the wrong parts to AI• Getting low return on effort• Falling for cognitive traps• Confusing decision quality with outcomes You can do better! This course shows you how. 💰 Course InvestmentPrice: $795 Includes:• 5 modules covering 30 videos plus question-led study guides to deepen your understanding• 2 hours live with Cassie Kozyrkov• 3.5 hours of prerecorded content• 1.5+ hours of optional homework• All decision frameworks, templates, and examples• Direct interaction during Q&amp;A• Access to a community of decision-makers on a journey to be their best selves• Most companies reimburse Maven courses through L&amp;D budgets — ask your manager.

💡 Why This Course

Course syllabus

Oct 24, 2025

Course schedule

Leaders ready to evolve with AI and motivate their teams. See what AI can do for you and become the AI champion your organization needs.

Professionals who want to think better—not just faster.﻿Turn ChatGPT into a strategic thinking assistant, not a glorified autocomplete.

Decision-makers looking for clarity. Supercharge your decisions and hone the human judgment skills that AI makes more valuable.

Who is this course for

🧠 What You’ll Learn

Discover why ChatGPT can’t make decisions for you (and who is making them when you delegate). Learn how to stop using it like 2019 Google Search — and start using it like a thinking partner.

How to Actually Use ChatGPT for Decisions

Get frameworks and templates that you can immediately use to improve your approach to decisions. Build reusable decision-making tools you can deploy for repeated choices.&nbsp;&nbsp;

Decision Frameworks and Templates

Learn to document decisions so you know if you’re skilled or just fortunate. Screen for cognitive biases before they derail you. Stop learning from the wrong signals.

How to Separate Decision Quality from Luck

Understand when intuition serves you and when it leads you astray. Match your decision effort to what’s truly at stake.

When to Trust Your Gut vs. When to Slow Down

Understand what’s safe to share. Learn how to think clearly about delegation, responsibility, and human judgment in an AI-driven world.

Privacy, Judgment, and Responsible AI Use

“A better decision maker isn’t someone who works harder — it’s someone who gets a higher return on effort.”

Maximize Your Decision Return on Effort

Make better decisions in the Age of AI. Turn ChatGPT into your strategic thinking partner.

Google

Disney

HumanX

Intel

Salesforce

Cassie Kozyrkov

Cohort 4

Cohort 5

Build permanent AI muscle, master the foundations of how AI actually works, and adopt future-proof tactics for the highest quality outputs.

Founder, Free Agency; AI product leader.

OpenAI

Anthropic

Samsung

a16z

Sherveen Mashayekhi

Founder & CEO of Free Agency. AI Product Leader, Investor, & Applied Researcher.

Cohort 9

Cohort 10

Stop relearning AI every month. In 3 weeks, master the mechanics and systems that make AI output reliable, high-trust, and portable -- across ChatGPT, Claude Code, CLI agents, and whatever comes next.Most people are "AI literate" (they can ask for things). This bootcamp makes you AI fluent. You'll be able to reliably steer, debug, and compound results, even as tools change.The course centers around 3 pillars: 1. Gain a foundational understanding of how LLMs and agents work that will keep you ahead of the game moving forward. It's durable literacy. 2. Build an AI operating system around your particular personality and workflow that will make using AI low-friction, high-trust, and high-impact across tools. 3. Develop an initial set of habits to help you build muscle over time, because it's your reflexive ability to reach for and use AI that will make this all matter.If you already use AI but any of these feel true, this course is for you:• Your results are inconsistent – sometimes gold, sometimes garbage• You can't get an AI agent to do what others can, but you can’t diagnose why• You spend too much time rewriting and re-prompting• You keep trying new tools, but nothing compounds

Gain foundational understanding and build your personal AI operating system.

Think beyond the model, get into the scaffold and context.

Not “better prompts” -- instead, better mechanics.

DRIVE, DIFF, your personal AI repo, and more.

Adopt an agent-forward framework to get the best of what AI has to offer.

Instead of being left behind, you'll get and stay ahead of the AI curve

Your personal AI tech stack and operating system.

• you want a PDF of “50 magic prompts”
• you’re not curious about how AI actually works
• you already live inside arXiv 

This course is NOT for you if...

This course is made for you. We'll mostly stay outside of coding tools, except guided projects where they'll be useful even in your context.

If you are non-technical...

... but you still want a foundational understanding of how LLMs and agents work, you'll enjoy this course (a lot)!

If you're already good at using AI...

This is for ambitious professionals who already use AI weekly (or daily), and want reliability and leverage.

That includes founders, operators, product leaders, PMs, engineers, analysts, designers, finance, and GTM leaders.

No technical experience required. This is primarily aimed at non-technical individuals, though engineers also love this course.

Every day, more of your audience gets instant answers from AI without ever clicking a link. Currently, over 58% of searches result in “zero clicks,” as users find what they need right on the results page. The rise of large language models like ChatGPT, Google’s Gemini, and Claude, along with voice assistants like Alexa and Siri, is transforming traditional search into a world of direct answers. This is organic search’s next chapter – an era where answer engines dominate. WHAT TO EXPECT:This is an interactive course with Q&amp;A, examples, and exercises that you can apply to your Organic Search Strategies to win in the AI search space. It includes 2 hours of live instruction taught personally by Mostafa on Zoom. We will focus on both the "why" and tactical pieces around the "how." In these 2 days, you will gain insights on how the space is evolving, how leading brands are winning, and the framework &amp; methodology for your brand to win. The course also includes:• Assessing and mitigating the impact of AI search on your content and brand• Our proprietary assessment sheets to measure the impact across your digital assets• Our proven strategy framework that works across leading LLMs today• Real-life brand examples• Hands-on exercises• Detailed guides on answer engine optimization for self-study• Homework to put concepts into practice• All Zoom workshops are live, taught by Mostafa We give you a new playbook as this course delves into cutting-edge research of AI Search, search marketing, and equips you with hands-on practice to thrive in the AI search era. You will discover how to adapt your content strategy for AI answer engines so you continue to attract customers organically, even as algorithms and user behaviors shift. You will learn alongside fellow marketers who are also trying to solve a similar marketing problem, and also get live feedback from Mostafa during the sessions. WHO WILL BENEFIT MOST FROM THIS COURSE:This course is designed for marketers, founders, and growth strategists who recognize that AI is reshaping search and want to stay ahead of the curve. If you’re eager to understand how AI-driven answer engines work and how to ensure your brand remains visible in this new landscape, this course is for you.Folks who will get the most from this course tend to be the following: • You are on the organic growth team and need to adapt your SEO and content strategy for AI-driven search engines like ChatGPT, Perplexity, and Google’s AI-generated answers.• You believe in first-mover advantage and want to develop strategies before the competition fully grasps the implications of AI in search.• You’re on a lean team that needs to move fast—you don’t have the luxury of waiting for “best practices” to emerge, so you want a proven playbook to execute now.• You are a practitioner who likes hands-on learning—you want more than just theory; you’re ready to apply real-world insights, conduct research, and work through live AI Search audits of top brands.This course will bring together a forward-thinking group of marketers, growth leaders, and founders who are serious about evolving their approach to Organic Search. WHO THIS IS NOT FOR:• This is not for you if you are looking for generic, traditional SEO tactics like keyword stuffing and backlink farming. This course will challenge your thinking—we focus on next-generation strategies for AI-driven search.• This is not for you if you want 1:1 coaching. While you will have the opportunity to engage in live Q&amp;A and discussions, this is a cohort-based course, not a private consulting session.• This is not for you if you believe SEO won’t change. If you think existing SEO will remain the same despite AI advancements.• This is not for you if you expect instant results without effort. Mastering Answer Engine Optimization requires understanding new systems, testing strategies, and iterating—you will leave with a proven framework, but must continue refining it over time.• This is not for you if you prefer a slow, passive learning experience. This course is fast-paced, immersive, and action-driven—you’ll be actively working on your own brand’s search presence and analyzing real AI Search audits throughout the course. This is a unique opportunity for a brand to have a first mover advantage in the newly created digital shelf of AI search and LLMs.

Search as we know it has changed forever. It's time for a new playbook. 

This session will be conducted live and will include some time for Q&amp;A. You can also submit your questions to us, and we will address them asynchronously.

Janurary 28, 2025

Janurary 29, 2025

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from conventional search to AI sea

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

What you’ll get out of this course

Understand how answer engines (from Google’s generative AI results to ChatGPT, Perplexity, and other LLM-powered tools) work, and what key factors influence which answers they choose. You will learn the insider mechanics of these systems so you can make them work in your favor.

Master the new AI search landscape:

Learn how to enhance your current SEO and content strategy to ensure AI platforms feature your brand's content. You’ll apply a proven optimization framework to your existing content, ensuring you maintain or boost your organic brand visibility.

Optimize your content for answer engines

Learn how to effectively track your performance in AI-driven search by identifying the key metrics that matter most for your brand. We will also explore a comprehensive guide to enhancing brand visibility in AI-generated answers.

Measure and iterate for continuous growth

Explore AEO audits from leading brands to see how they are adapting to AI-powered search. Work through hands-on case studies and build your audit, so you walk away with an actionable, implementation-ready plan tailored to your business.

Hands-on experience with real audits and research

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Mostafa ElBermawy

Founder @ NoGood // Goodie AI

Jan 2026

April 2026

Build a PM Copilot: AI that remembers everything, plans your day, and reviews your week. No coding required.

Head of Product | AI for non-tech users

Myles Sutholt

Head of Product, 10+ years - Building AI for non-technical healthcare worker

Cohort 1

85% of AI users report saving hours every week. But nearly 40% of that time disappears into reviewing, correcting, and rewriting AI output. (Workday, 2026)When researchers actually measured it, experienced workers were 19% slower with AI. They believed they were 20% faster. The self-deception was real. (METR, 2025)On top of that, 40% of workers report receiving workslop (AI output that looks polished but lacks substance). Each incident costs about 2 hours to deal with. (BetterUp/Stanford, HBR 2025)Contributing to why most CEOs report no net benefit from AI. Only about 1 in 10 people capture real productivity gains. (PwC CEO Survey, 2026)The difference isn't better prompts or smarter tools. It's what AI actually knows about your work before you start. Your decisions, your context, your standards. And how you work with AI to prevent workslop.Right now, if you can make it work, you position yourself above 90% of people in your field.That's what this course builds.

Build the PM Copilot that makes others ask "how did you do that?

AI That is Visibly Better

Your AI never forgets who you are or what you're working on

Context-switch between projects without losing anything

Wake up to your priorities already sorted

Your weekly review writes itself every Friday

Enable seamless AI handoffs with teammates

You'll build on AI habits you already have, not learn from scratch.

Use ChatGPT or Claude regularly (not just tried once)

Proves you have the "I'll figure it out" mindset the course requires

Have experience with Notion, Zapier, or similar tools

You'll run terminal commands and see code - AI writes it, but you'll see it.

Willing to try things that feel unfamiliar at first

<pre><code class="language-markdown">You want a competitive edge. Comfortable being a beginner if it means being the person others ask "how did you do that?"</code></pre>

You want a competitive edge. Comfortable being a beginner if it means being the person others ask "how did you do that?"

<pre><code class="language-markdown">You can't work more hours. You need leverage, not tips. You want a system that compounds over time.</code></pre>