How Rask AI found PMF and scaled to 1mln users

Hosted by Tata Maytesyan, Lena Shenkarenko, and Alex Danyaev

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What you'll learn

How to nail your product positioning

Quick guide how to define product positioning and why you need to continuously iterate it by research and testing

Case study - learn from the future unicorn

Story of Rask.ai growth from 0 to 1 mln users in just under a year and they pivoted product positioning 3 times since

Testing frameworks for your MVP and product

Overview of best tools and techniques: how to be on budget while testing and pivoting your product

Why this topic matters

80% of product launches fail according to Harvard Business Review. Rask AI not only did not fail, it made it first to product hunt of the day, then in a month acquired first 10'000 users and in year hit 1 million users, 36 million is social reach and over $6 million in ARR. So how do you position product for success? Join us and review all steps Rask AI took to find it's PMF.

You'll learn from

Tata Maytesyan

Growth Strategy Expert, ex Nike, Picsart, Deloitte

CEO of Grow Global Tech - product growth consultancy and talent trust. Tata brings unique blend of experience in corporate world working with world leading brands like Nike and extensive experience in startups as advisor and executive at Picsart, Sololearn, Pangaia, Rask.ai and others.

Lena Shenkarenko

Head of Marketing Rask.ai

Lena heads marketing at Rask AI, a fast-growting startup transforming the video localization landscape with AI. Previously she was a founding member of the product marketing team at Miro, Lena played a pivotal role in bringing innovative, high-impact features to market, mastering the art of positioning complex B2B SaaS solutions.

Alex Danyaev

Head of SMM

Alex is marketing leader with 12 years of experience in communications and community management in corporate brands (IKEA) and startups (Coub and RaskAI). He uses proactive, human-centric approach in marketing comms and mastered power of Linkedin and X viral growth. Alex is also a TEDx speaker, author of courses on SMM and marketing for educational platforms.

35 years of collective experience in wo

Nike
IKEA
Miro
Picsart
Sololearn
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