Watch me interview a real customer—live and unscripted
Hosted by Hannah Shamji
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Tue, Jun 3, 2025
2:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
Go deeper with a course
Beyond the Script: Master the art & psychology of customer interviews
Hannah Shamji
Former psychotherapist turned customer researcher
Tue, Jun 3, 2025
2:00 PM UTC (45 minutes)
Virtual (Zoom)
Free to join
217 students
Go deeper with a course
Beyond the Script: Master the art & psychology of customer interviews
Hannah Shamji
Former psychotherapist turned customer researcher
What you'll learn
How I build trust in the first few minutes of a call
Because trust compounds—but only if you earn it early.
How I follow curiosity, not perfect questions
Because the best moments happen beyond the script.
How I balance being personable with being professional
Because customers open up when they feel like people, not data points.
How I shift gears mid-conversation
Because reading the moment beats sticking to the plan.
How I dig deeper without it feeling forced
So the customer opens up—without even realizing it.
Why this topic matters
I talk about customer interviews a lot, but something different happens when you watch one live. You notice things you wouldn’t think to look for. You start to feel the rhythm, the shifts, the subtle moves that make it work. This session gives you a front-row seat—as I navigate a real customer conversation, unscripted and in the moment.
You'll learn from
Hannah Shamji
Former psychotherapist turned customer researcher | 15 years in qual research
Clients include
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