Free Lesson
Prove your startup vision before your next big move
90 min
Nov 19, 2026 6:30 PM
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What you'll learn
Prove the problem, customer, and market
Use customer interviews to test the problem, define the buyer and user, size the market and identify your advantage.
Set a direction you can measure
Set a North Star, build bottom-up TAM/SAM/SOM, test key assumptions and define your ideal acquirer.
Run one real test and make the decision
Design a test, set an evidence threshold and use the result to advance, adjust or stop. Gate 10 needs a signed LOI.
Why this topic matters
Most founders mistake momentum for direction and activity for progress. In this 90-minute session, Gregory introduces The Startup Lifecycle, then focuses on Vision. Learn how to define your customer, size your market, set a North Star and plan a proof experiment. Use the seven Vision tools and 10-point Vision Gate Scorecard to decide whether to advance, adjust or stop. Bring one real startup decision.
