John helps product, growth, and experience teams understand why people adopt, stick with, or abandon products—and how to design systems that support real progress. He combines Jobs-to-Be-Done, behavioral science, and experience strategy to help teams move beyond surface-level engagement metrics and design for confidence, capability, and sustained behavior change.

John has spent 20+ years working with startups and global organizations across HealthTech, FinTech, SaaS, and consumer services, helping teams redesign onboarding, loyalty, and behavior-change systems that actually work in the real world.