Gravi AI

AI Content Is Diluting Your Brand (Here’s How To Fix It)

Tara Armbruster

Marketing Leader & AI Practitioner

Julie Scotland

Learn how AI-generated content is silently diluting your voice and how to spot it before it costs you trust

The #1 Threat to Brand Consistency in the AI Era

Walk away with tactical ways to document, embed, and QA your brand voice across ChatGPT, Claude, Gemini, and other tools

3 Practical Fixes to Make AI Sound Like You

See examples of a “Brand Voice Governance AI Assistant” in action, and how teams are using it to protect voice at scale

How Top Brands Are Scaling On-Brand Content with AI

Whether you're a creative executive, founder, creator, or artist: in today's world, knowing how to build a stand-out brand is your most valuable asset. And yet, I often hear from busy professionals:•	"I don't have time to sift through dozens of AI videos on how to use AI - I want someone to just SHOW me the best tools and workflows."•	"I don’t know how to create a brand that stands out in a crowded digital market."•	"I can’t afford a big creative team to produce high-quality content."•	"I want AI to help me reduce friction in creating consistently." If you've ever said anyone of these things, you're in the right place. With the right tools and workflows, you can create professional‑level content and polished brand materials in hours—not months. In this four-week hands on bootcamp, you’ll harness the power of AI to uplevel your brand building skills faster, smarter, and without hiring a team or spending months on complicated processes. Who This Course Is For: This bootcamp is designed for modern professionals who know that building stand out brands means future-proofing your career: •	Founders &amp; Entrepreneurs → attract investors, partners, and press•	Executives &amp; Leaders → position yourselves as industry thought leaders•	Consultants &amp; Coaches → build authority and attract high-value clients•	Influencers &amp; Creators → produce more engaging content at scale•	Experts &amp; Professionals → turn your expertise into visibility &amp; opportunity What You’ll Learn: In just four sessions, you'll learn the best-in-class AI-powered creative workflows to aid you in your brand building, from idea to execution. You'll master how to: - Apply AI-magic to any creative task, big or small- Learn the language of AI (no more hit-or-miss prompts!)- Use the best tools and settings to generate hyper realistic images and videos- Design persuasive decks &amp; proposals in a fraction of time- Generate viral social media clips for a social media campaign without any editing experience- Ensure you'll never spend another second on camera by creating realistic custom avatars- Produce a month's worth of social content with AI in minutes What You’ll Achieve: By the end of the course, you'll walk away formulas and workflows to complete materials tailored to your goals, such as: •	A clear, compelling personal brand narrative that positions you as the go-to expert•	A polished brand kit (logo, headshots, visuals, color palette)•	A content strategy powered by AI (social posts, emails, short videos)•	A live portfolio—website, LinkedIn refresh, or short brand trailer In short: You’ll leave ready to launch or level‑up your personal or company brand—without the overwhelm. Why Now? In the AI era, visibility equals opportunity.•	Your competitors are already leveraging AI to create more content, faster.•	The market rewards those who show up consistently and with authority.•	Building a personal or company brand is no longer optional—it’s a career superpower. Future-Proof Your Career Whether you're an entrepreneur, content creator, or rebellious executive, it's time to make brand building a process that works FOR you: so you can work less, live more and bring your most creative dreams to life.

The New Creative Blueprint

Course syllabus

<ul><li>Wednesday, April 9th</li><li>Wednesday, April 16th</li><li>Wednesday, April 23rd</li><li>Wednesday, April 30th</li></ul>

April 9th-30th (1 Month Bootcamp)

Course schedule

Branding, marketing &amp; communications execs who need to want to scale creative output, unlock new frameworks and empower their teams.

Solopreneurs and content creators who want to learn practical creative tools, bring their solo projects to life, and double productivity.

Senior creatives &amp; project managers who want to learn efficient creative workflows across writing, design and video.

This course is for

What you’ll get out of this course

An overview of the leading AI tools to apply to your storytelling, branding and video challenges - and how to combine them together into your own customized toolkit.

Build Your AI Toolkit

Learn best-in-class AI research/writing strategies that ensure dynamic and consistent tones and styles.

Elevate Your Story

Generate impressive photorealistic imagery that aligns with your brand.(also: logos, headshots)

Create Photorealistic AI Visuals

Learn the best AI tools for editing, cloning, captions, song generation, and voice translation.

Generate Show-Stopping Video & Build Your Avatar

Learn workflows that enable the creation of dynamic presentation &amp; video, ready for real world use.

Turbocharge Creative Workflows

Built GPTs and Artifacts specifically for your company or use case. So you can spend time doing more of what you love!

Automate Processes with GPTs and Artifacts

Creative examples of how other professionals and entrepreneurs are using AI to elevate their work.

+ Exclusive Case Studies

Brand building 10x faster with AI: master pioneering AI workflows that save you time, scale revenue, and break new creative ground.

Taryn Southern

A month long hands-on bootcamp with live classes & project showcase once/week. Limited to 30 seats.

April Cohort (4 weeks live)

Go at your own pace w/ four pre-taped weekly modules + live office hours each week for Q&A and capstone projects. 

September Cohort (Self-Paced + Live Office Hours)

If you’re already dabbling with AI but still feel like you’re doing most of the heavy lifting, this course is your next step. Over four weeks, you'll build a team of AI collaborators—each trained for a specific role in your content process. From brainstorming and outlining to drafting, editing, and repurposing, your AI teammates will help you produce higher-quality content, faster and more consistently. This isn’t about learning a few new prompts. It’s about designing and training custom AI models that understand your voice, tone, and brand—and can be used again and again to scale your efforts without sacrificing quality. What makes this course different? Led by Natalie Lambert—a former industry analyst, two-time CMO, and Google’s first Applied AI for Marketing Executive—this course is built on real-world experience helping marketing teams apply AI to get measurable results. At Google, Natalie helped teams identify the right tools and use cases. Now, she brings that same clarity and structure to help you build an AI content team that saves you time, improves your content, and increases your impact. You don’t need a technical background. You need a content workflow—and we’ll build one powered by AI that works for you. Over four weeks, you'll attend four live sessions, where you’ll: 1) Master prompting best practices for contentLearn how to craft prompts that produce high-quality, on-brand results—consistently. You’ll build a set of reliable prompts that elevate the quality of your writing and give clearer direction to your AI teammates. We’ll also cover how to troubleshoot when outputs fall short, so you can guide the model more effectively. 2) Create task-based AI teammatesBuild lightweight AI assistants to handle recurring or time-consuming tasks—like summarizing research, proposing subject lines, or condensing meeting notes. These teammates won’t just save you time; they’ll help you stay focused on the work that actually needs your input. You can reuse or refine them over time as your needs evolve. 3) Build content-specific AI teammatesDesign and train AI models to take on high-impact content tasks—like web copy, newsletters, executive communications, blog posts, and more. Each “teammate” will be tailored to your brand’s, your stakeholder's, or your own tone, style, and goals, so they can work alongside you to scale your content with consistency and quality. These models will become dependable collaborators you’ll use long after the course ends. 4) Design persona-based AI teammatesDevelop AI-powered personas that represent your key audiences or internal stakeholders. These models will act as sounding boards—providing feedback, testing messaging, and helping you shape content that resonates. Once built, they can be reused to sense-check future content before it ever goes live. 5) Learn the rules, risks, and responsibilities of using AI for content creationGet practical guidance on using AI responsibly. You’ll learn about copyright considerations, disclosure practices, and the risks of publishing inaccurate or misleading content—along with where AI can be most effective and where human input is still essential. By the end, you'll understand how to work with AI in a way that’s both compliant and confident. By the end of this course, you will: 1) Build a team of personalized AI collaborators—each trained for a specific role in your content workflow. 2) Create higher-quality content, faster, by delegating repeatable tasks to custom AI teammates. 3) Learn how to prompt, guide, and refine AI to get consistent, on-brand results. 4) Understand the ethical and practical risks of using AI in content—and how to avoid them. 5) Earn a LinkedIn-ready AI for Content certification to showcase your skills and strategic know-how. Unlike other AI courses, this one isn’t just about using tools—it’s about building a scalable content system powered by AI, designed around how you work. It’s practical, repeatable, and immediately applicable. And because it’s often eligible for employer reimbursement through professional development programs, it’s a smart investment in your growth.

Build your AI content team to scale your writing without compromising quality

Tuesdays & Thursdays

Session assignments that allow you to practice what you learned as well as build AI teammates that help you&nbsp;produce higher-quality content, faster and more consistently.

Weekly projects

Course Schedule

Content creators looking to streamline their workflow and produce more engaging content

Entrepreneurs and small business owners who want to streamline their content creation without hiring more staff

Anyone who writes regularly in their role—from internal comms to client-facing materials—and wants AI teammates that actually help

Who is this course for

Understand how AI can support—not replace—your content process. You’ll learn its strengths and limitations, when to lean on it, and when to step in, so you can use it with confidence, clarity, and control.

The must-know foundations of AI-assisted writing

Master the art of prompting and model training to get content that’s not just faster, but sharper. You’ll build reusable templates and AI teammates that reflect your tone, audience, and communication goals—saving you time while improving output.

A system for writing better, faster, and more consistently

You’ll create different types of AI teammates—from content creators to reviewers to persona models. These aren’t one-off demos. You’ll walk away with a functioning, repeatable system that supports your writing long-term.

Hands-on experience building your AI content team

Your AI teammates will be trained using your own content, goals, and preferences—so they can assist with real tasks like blog writing, web copy, case studies, executive comms, and more. Once built, they’re yours to keep and refine over time.

Custom AI models, built around your real workflow

You’ll earn an AI for Content certification to share on LinkedIn or add to your resume—demonstrating your ability to strategically apply AI to everyday writing challenges.

A certification to showcase your skills and boost your career

Hands-on guide to building and optimizing your AI writing team for high-impact blogs, newsletters, internal comms, creative briefs & more

August 2025

Natalie Lambert

AI Entrepreneur & Speaker, Former Applied AI for Marketing at Google, 2x B2B CMO

June-July 2025

AI is here to stay, are you? Whether you're building a business, launching a platform, or refining your personal brand, this course equips you to show up, stand out, and scale with authenticity. This 2 day course will guide you in connecting your story and voice to tangible strategy. Whether that's offers, thought leadership platforms, content channels, or visibility tactics that reflect your mission — all while meeting your audience where they are. This is about showing up consistently, with integrity, and intention. You’ll leave with an understanding of how a digital brand system can use tech as an amplifier—not a replacement—for your purpose, voice, and impact.

Create a personal brand that doesn’t just survive the AI era, but leads in it. 

The Inner Narrative (Story &amp; Meaning)Signature Story Deep Dive and Hot Seat CoachingRefining your brand and asking “What message does your story want to tell the world?”

Tuesday September 2nd

Using AI to improve your story and grow your brand

Friday September 5th

🌱 The Career Pivoter: You’re moving into a new chapter—and want your brand to reflect your evolution, not just your past.

🧠 The Emerging Thought Leader: You’re ready to turn your lived experience into a clear, credible, and compelling brand voice.

👩‍💻 The Visionary Founder: Building more than a business—you want your story to fuel a movement and a message that scales.

Give students an idea of how they can expect to grow throughout your course. Include specificity and precise results so students can benchmark exactly what they’ll learn.

Define your core narrative: Craft a compelling story rooted in your lived experience that aligns with your mission, audience, and vision.

Identify the language, tone, and messaging pillars that differentiate your leadership in a crowded digital space.

Build a scalable content and brand strategy that connects your values to market-relevant visibility and growth.

Learn how to activate your brand through platforms, offers, and messaging systems designed for the AI-powered world.

In an era defined by automation, noise, and algorithmic influence, your story is your strongest signal - learn how to lead with it. 

Sobanan Narenthiran

Cohort 1

You might enter this course feeling like you’re blending in—working hard, delivering results, yet somehow not being fully seen or recognized. Maybe you’ve struggled to articulate your unique value or felt overwhelmed by the pressure to stay visible and relevant in a world that moves at the speed of technology. You know you’re capable of more. You know you have something powerful to offer. But turning that knowing into a compelling, consistent presence feels daunting. This course will give you a profound sense of ownership over your story and your future. You’ll see yourself more clearly and know exactly how to express what makes you stand out, in ways that feel authentic, confident, and compelling. Instead of feeling burdened by the need to promote yourself, you’ll feel in control, empowered by tools and strategies that take the heavy lifting off your plate and make self-promotion natural and sustainable. By the end of&nbsp;this course, you won't leave with just skills, strategies, and&nbsp;smart systems—you’ll walk away with tangible, customized tools you can put to work immediately. From a branded bio and elevator pitch to a polished digital profile and a personal visibility plan, you’ll build real assets that strengthen your brand. Plus, your one-on-one session with William gives you the chance to dive deeper into any element of personal branding—from clarifying your message to planning your next bold move. You’ll have the confidence to stop playing small. You’ll stop waiting for others to notice your brilliance. Instead, you’ll show up ready to claim your space, share your voice, and attract the recognition, opportunities, and impact you deserve. You’ll experience the joy of momentum as doors begin to open, your visibility grows, and people start coming to you, drawn by the clarity and confidence of your brand. Most importantly, you’ll discover that your personal brand isn’t just a strategy or a set of tactics. It’s the story you tell, the voice you share, the difference you make. And with AI as your trusted co-pilot, you’ll finally have the tools, the confidence, and the clarity to tell that story powerfully—and to live it fully.

Transform Your Career Or Business With the Power of Personal Branding + AI

Wednesdays - Live, Interactive Sessions

This special private session gives you a change to focus on what's most important to you!

Special One-on-One with William

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Explore the proven 3-step process for building a powerful personal brand: KNOW, SHOW, and GROW. Understand how personal branding helps you stand out from your peers and expand your career success.

Discover Your Authentic, Unique and Compelling Brand

Strong brands aren't created, they are uncovered. Learn how to unearth and describe your unique and differentiated brand. Use AI with self-reflection techniques to get brand clarity. Then, let AI help you validate self-perceptions with feedback from others.

Leverage the Power of AI for Brand Discovery

Learn how to tell your engaging story in the real and virtual worlds to inspire, influence, and impress your stakeholders. That includes creating a WOW elevator pitch, managing your Google results, and crafting a stellar LinkedIn Profile.

Tell Your Story (Google, LinkedIn, Meetings, Networking...) in Captivating Ways

Design your personal brand ecosystem — a repeatable system for showing up powerfully across channels. Use the Strawberry Test to make sure your content is ideal for your stakeholders. Discover the 5 secrets for increasing your content visibility and 3 things you must avoid.

Make it Easy to Be Visible and Deliver Value

Create thought leadership that connects using AI to brainstorm, structure, and amplify your best ideas. Take the drudgery out of being visible and get your content to stand out from the noise. Learn the 3-part system for crafting riveting content that's memorable.

Make AI Your Always-On Brand Visibility Assistant

Grow your network, visibility and influence strategically — with AI-assisted outreach, engagement prompts, and content calendars. Build a community where mutual support is the mantra. Learn this proven technique for doubling your visibility while halving your effort.

Expand Your Reach and Influence

Build your own fan club. Then, turn fans into fervent promoters. Explore ways to use touch point analysis to connect and engage with stakeholders in meaningful ways. Attract opportunities that will advance your career and increase your happiness at work.

Become a Brand in Demand

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Lightning Lessons

AI Content Is Diluting Your Brand (Here’s How To Fix It)