AI Marketing Mastery: Build Brand Voice Assistants & Scale Content Operations
3 Weeks
·Cohort-based Course
Build enterprise-ready AI systems that protect brand voice and multiply content output. Leave with deployed tools that scale your team 10x.
AI Marketing Mastery: Build Brand Voice Assistants & Scale Content Operations
3 Weeks
·Cohort-based Course
Build enterprise-ready AI systems that protect brand voice and multiply content output. Leave with deployed tools that scale your team 10x.
Previously at
Course overview
Build tailored AI automations that protect your brand and scale your content
In this hands-on three-part cohort, you'll go from zero to having live AI assistants that protect your brand voice and multiplies your content output without sacrificing quality.
You’ll learn how to:
- Document your brand voice so LLMs sound like you
- Build a brand voice quality assurance (QA) workflow to protect brand and reduce review time by over 60%
- Repurpose one asset into many using a scalable content remix system
This is not a class on theory, you'll leave with deployed AI assistants and workflows you can use immediately.
Who is this course for
01
B2B & B2C marketing leads, demand-gen managers, content and brand strategists
02
Marketing teams drowning in content demands
03
CMOs who want speed and strategy. And want to learn how to protect brand with the rise of AI
04
Founders & consultants who must stay on brand while moving fast
What you’ll get out of this course
Document and distill your brand voice into an AI-usable format
Build a brand voice checker workflow for QA at scale
Repurpose one webinar into posts, blogs, emails, and more with AI
Leave with a ready-to-use brand voice automation system tailored to your business
Confidence to create AI content that doesn't sound like AI
Certified skills to build your own custom AI assistants and workflows going forward
We believe in the "teach a person to fish" method!
What’s included
Live sessions
Learn directly from Tara Armbruster & Julie Scotland in a real-time, interactive format.
Lifetime access
Go back to course content and recordings whenever you need to.
Community of peers
Stay accountable and share insights with like-minded professionals.
AI certification
Official AI marketing systems certificate of completion for assistants and workflows.
LinkedIn badge & credential
LinkedIn-ready credential to highlight and add to your list of certifications.
Maven Guarantee
This course is backed by the Maven Guarantee. Students are eligible for a full refund up until the halfway point of the course.
Course syllabus
4 live sessions • 3 lessons • 4 projects
Week 1
Jan
20
LIVE WORKSHOP #1: Install Your Brand Voice Into an AI Assistant
Meet Your Instructors, Welcome, and Course Overview
AI Foundations Refresher (LLM/RAG/Prompts/Hallucinations/and More!)
Documenting Brand Voice for LLMs Like ChatGPT, Claude, & Gemini
Introduction to the AMP Assistant + Get Your Tailored Brand Voice & Gone Guide
Jan
22
LIVE WORKSHOP #2: Scale Content with Guardrails Around Every Brand Touchpoint
Marketing Challenge: Brand Dilution & Trust Erosion in the AI Era
Introduction to Tone Ranger, Your Brand Voice Protector
Introduction to System Instructions + Framework
Live Build Session: Tone Ranger (Brand Voice QA Assistant)
Security & Responsible Use Best Practices
Project: Create Your Brand Voice Checker Workflow
Project: Submit Pre-Work Feedback
Live Workflow Demo: Deploying a Custom Assistant to Slack
Week 2
Jan
27
LIVE WORKSHOP #3: Multiply Content (Without Losing Tone)
Getting More Value From Your Content With Strategic Repurposing
Guided Build: "Mimic" Brand Voice Clone Assistant
QA & Feedback Loops: How to Refine Outputs Using Evals
Jan
29
LIVE SESSION: Office Hours (Optional)
Customize for different tones, audiences, channels
Additional AI Tools For Repurposing Content
Integrating AI Into Your Existing Tools (Notion, Slack, Teams)
Project: Build Your Brand-Aligned Content Repurposing Workflow
Project: Submit Post-Course Feedback Survey
What people are saying
Claire Du Preez
Stephanie Pilon
Meet your instructors
Tara Armbruster
A leader at the intersection of marketing and revenue, Tara has led marketing operations as VP of Marketing Ops at unicorn AppFolio and directed demand generation as SVP of Marketing at Centerbase. With nearly 20 years of marketing operations experience and now over 500 hours of AI training, Tara creates efficient pathways to success through strong, clean databases and AI innovation. She excels at architecting the digital backbone that supports strong growth for businesses, having built these systems from the ground up.
Career highlights
20 years Marketing and RevOps experience
Previously SVP, Marketing at Centerbase
Previously VP, Marketing Operations at AppFolio
Executive AI Operations Advisor at Gravi AI
Julie Scotland
From being the founding marketing hire at SecureDocs, to leading the MyCase marketing team at AppFolio, to Co-founding Pasito, a Y Combinator-backed AI startup - Julie brings deep expertise in marketing, AI, and operations. Julie has over 1000 hours of AI training, specifically on advanced prompt engineering, system instructions, agentic workflow development, and evaluations (or "evals") for quality assurance. She now builds custom AI assistants and automated marketing solutions that deliver measurable time savings and ROI for marketing teams.
Career highlights
AI Educator & Advisor at Gravi AI
Y Combinator-backed founder
Previously Head of Marketing at MyCase (by AppFolio)
Co-founded two AI startups
Join an upcoming cohort
AI Marketing Mastery: Build Brand Voice Assistants & Scale Content Operations
Cohort 1
$899
Dates
Payment Deadline
Course schedule
2-3 hours per week
3 Live Build Sessions
1:00pm - 2:00pm EST
Join us for weekly live sessions where we build AI assistants together, step-by-step. Each session includes live demos, instructor Q&A, and practical walkthroughs. Recordings will be provided.
Optional Office Hours
1:00pm – 2:00pm EST
Bring your questions, stuck workflows, or assistant drafts. We'll troubleshoot, give feedback, and help you level up.
Weekly Projects
Immediate Tools You Can Use
You'll apply what you learned by building a workflow or assistant inside your tools. These are real deliverables that help your business immediately.
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you
Frequently Asked Questions
Join an upcoming cohort
AI Marketing Mastery: Build Brand Voice Assistants & Scale Content Operations
Cohort 1
$899
Dates
Payment Deadline