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Free Lesson
Rebuild Your Social Proof Before It's Outdated
30 min
Sep 17, 2026 3:00 PM
What you'll learn
What types of social proof are winning.
We’ll show real tests from B2B SaaS across homepages, pricing pages, paid LPs etc.
How to use “cost signaling” to understand what works.
The harder something is to fake, the more people trust it. We’ll show you how that plays out and how to apply it.
How to uplevel your conventional logo bars or testimonials.
Most teams already have the raw materials, they’re just underperforming. We’ll walk through simple “do this, not that”
Why this topic matters
Nearly every B2B brand today uses social proof in some form on their site (logo bars, testimonials, customer videos, case studies, star reviews) and yet the testing data shows a surprising story. A lot of what we have taken for granted for years isn't performing. We will unpack how prospects are looking at social proof in 2026 and how to craft a social strategy that wins customers.
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