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How to Create a Culture of Experimentation

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Adam Fishman and Gagan Biyani

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What you'll learn

How to lead with goals & autonomy

Strategies to set measurable goals, provide structure with flexibility, and let your employees figure out the rest

How to run open brainstorms, with constraints

Examples of effective brainstorming sessions from companies like Patreon and Lyft

How to reward failure and make it less risky

Ways to achieve a culture of experimentation by rewarding failure and making it okay to "take the L"

📚 Recommend reading

Please read Adam's article before the lesson:

Why this topic matters

A company culture that learns through experimentation makes unexpected discoveries. This means building a system that celebrates failures and makes them less costly. In this lesson, Adam Fishman (Growth at Mozilla, Patreon, Lyft) and Gagan Biyani (Co-founder of Maven) discuss how you can build creativity, experimentation, and structure with flexibility into your company culture.

You'll learn from

Adam Fishman

Growth Advisor & Interim SVP of New Products at Mozilla (previously Patreon and Lyft)

Adam is a Product and Growth leader with a 20 year track record of driving growth with brands such as ResortPass, Patreon, Lyft, Imperfect Foods, WyzAnt, Shutterfly, Kodak, Expedia, Hotwire and more.

Gagan Biyani

Co-founder of Maven

Gagan is the co-founder & CEO of Maven, a marketplace for cohort-based courses taught by experts in AI, product, leadership and more. Previously, he co-founded Udemy, Sprig, and was a growth advisor to Lyft.

Previously at

Imperfect Foods

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