Abhishek Ratna

Positioning Secrets for AI Products

Google

Microsoft

Databricks

Atlassian

Principal, AI Strategy & Technical Marketing at Atlassian. ex-Google, Microsoft.

This positioning trap kills AI adoption, and the one-sentence test that tells you if your feature is ready to launch.

Why "AI-Powered" Is Not a Position

Watch a real AI feature get repositioned live. You'll see the exact moves and leave with a framework to run on yours.

Live Teardown: From Feature to Must-Have

My trust-building approach from startups to Google.

How to Build Credibility Before You Have Proof

Lead the AI Transformation. Don't just witness it.

Cohort 6

VP of Product, Uber

Amit Fulay

Vice President of Product, Uber

Fmr SVP Lattice & Sr. Dir Google

Jennifer Liu

Product Executive and Coach (SVP, CPO, Sr. Director Google)

Director of Product, Google AI

Satyajeet Salgar

Cohort 4

Cohort 5

AI is a market-decimating force. The old playbook of "shipping features" is dead. Leaders must now build "Contextual Moats" and defensible strategies.This course bridges Executive Leadership and AI Strategy, infusing our #1 Ranked curriculum with frameworks to win in the AI age.What You'll Get:1. Define Strategic Leverage: Master the 4 Sources of AI Leverage (Data, Distribution, Trust, Learning Loops). Build moats that endure even when models become commodities.2. Shift to "Planning in Motion": Traditional planning fails when the landscape shifts weekly. Build a "Sensing Function" to create roadmaps that adapt to new models and competitor moves without descending into chaos.3. Architect the Human + Agent Workforce: Scale output, not headcount. Learn to design the "Baton Pass"—assigning repeatable tasks to Agents and judgment tasks to Humans to maximize leverage.4. Master AI Economics: Powerful models cannot fix weak unit economics. Master the new P&amp;L: forecast scaling inference costs, manage the "Cost vs. Quality" trade-off, and operationalize Trust.

Lead the AI Transformation. Don't just witness it

Build Defensible "Contextual Moats"

Master AI Economics & Unit P&L

Lead AI Transformation & Escape "Pilot Purgatory"

Ambitious Senior PMs, GPMs, &amp; VP Level Leaders: Leaders who are responsible for product success and need to crystallize their skills to lead

Founders &amp; Executives: Those who realize that "be first to market" is no longer enough and need a strategy that provides a durable advantage

Note: This course is not for early-career PMs or those looking for a basic introduction to prompt engineering. This is a strategy and leader

AI is decimating old business models overnight. Go beyond demos and learn the frameworks to build a lasting competitive moat and win.

Cohort 2

Director of Product, Google AI | Scaled multiple products to 1B+ user

Ex-Founder, Tech Staff @ Anthropic Labs

Henry Shi

 Ex-Founder ($200M) | Tech Staff to Anthropic Co-Founder

Cohort 1

Cohort 3

When everyone has the same APIs, strategy is your only true advantage.Models are becoming commodities and features are copied in days. The winners won't be those with the best engineering, but those with the best Strategic Contrast.Designed for Senior Leaders, VPs, and Founders, this executive workshop moves beyond "demos" to focus on the hard truths of AI economics.What we cover:<ul><li>The Moat Crisis: Why data isn't enough and how to build "Contextual Moats."</li><li>The P&amp;L Trap: Structuring unit economics for profitability, not just growth.</li><li>The "Full-Stack" Strategy: Aligning data, roadmap, and GTM.</li></ul>Outcome: Produce your AI Moat Blueprint™—a rigorous strategic document reviewed personal by our Product Team.⚡️ BEST VALUE: Executive Track We have combined Maven's #1 most popular AI courses into a single executive track. The rational high-leverage move: Secure 24-month all-access to the complete suite ($10,000 Value). Take and retake any cohort.<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-management-certification">AI Product Management ($2,500)</a></li><li>AI Product Strategy for Leaders ($2,500)</li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://maven.com/product-faculty/ai-product-leadership-training">AI Product Leadership ($5,000)</a></li></ul>👉 <a target="_blank" rel="noopener noreferrer nofollow" href="https://buy.stripe.com/4gMaEZbgVam48Q00pVdnW0a?prefilled_promo_code=EXECTRACK">Secure the Executive Track for $4,995</a>

When everyone has the same APIs, your strategy is your only true advantage.

Build a defensible AI Moat that isn't just a "better model"

Manage an AI P&L and avoid the "Pilot Purgatory" trap

Architect a "Full-Stack" AI Strategy beyond just features

Gain Board-level buy-in with rigorous strategic clarity

Master the new AI GTM Playbook for pricing and packaging

Navigate the 4 Layers of AI Disruption to spot opportunities

This course is for experienced leaders (PMs, Eng, Founders) accountable for product success. It is not a foundations course for beginners.

Advanced Program Prerequisites

Senior Product Leaders (VPs, Directors):Your roadmap is obsolete. Get the frameworks for building a defensible moat and managing an AI P&amp;L.

For Eng. &amp; Tech Leaders: Your tech advantage is temporary. This is the playbook for connecting engineering to a winning business strategy.

For Founders &amp; C-Suite: Strategy is your only durable advantage. This is the playbook on building a profitable company, not just a produc

SPECIAL NOTE: This cohort is being offered in a self-directed replay format—but this is not your typical on-demand experience. You’ll get full access to Cohort #2's video recordings (recorded live on April 30 - May 14, 2025)—which include not only our core presentations but also real-time participant questions, extended Q&amp;A, and in-session insights that made the live experience so valuable. You will also receive:- All course decks and materials presented during the sessions- A flexible, immersive learning journey that fits your schedule but still gives you real-time touchpoints This is an up-to-date, practical version of the course, built for independent learners who still want connection and clarity. The weeks listed below are how we execute the traditional course which allows for practice time but you can complete the course however is best for you. Building on the Success of Our Flagship Course Are you ready to harness the game-changing power of AI Market Research tools to elevate your business and marketing strategies? Over the last 90 days, industry leaders like Google, OpenAI, and Perplexity have launched groundbreaking Market Research advancements, from advanced note-taking and reasoning tools to the emergence of "agentic AI" capable of autonomously executing complex tasks. These innovations represent a seismic shift in market research practices—one that can empower you to identify new opportunities, streamline R&amp;D, and anticipate consumer behavior with unmatched precision. Join our new MASFM Course to unlock the potential of these cutting-edge tools and revolutionize your brand's market research strategy. This course dives deeper into AI-powered research techniques, expanding on the strategies and tools that have empowered our past cohort participants. We’ve tailored this course to help you apply AI-driven innovations specifically to market research, delivering faster, more accurate insights that will set you apart. In a world where marketing is increasingly driven by data, mastering AI-powered tools is no longer optional—it's critical. According to recent studies, marketers and research professionals with AI expertise are poised to earn significantly more and secure top positions in their fields. But with the rapid pace of AI innovation, many also fear being left behind.&nbsp;This course is designed to address both these opportunities and challenges. Through practical, hands-on sessions, you’ll learn how to leverage AI to supercharge your market research capabilities, delivering faster and more accurate insights than ever before. Whether you're looking to elevate your career, boost your earning potential, or simply stay ahead of the curve, this course will give you the AI advantage you need. Uncompromised Quality, Intelligently Priced“Other online platforms’ ‘Mini-MBAs’ or Universities’ ‘Certificate Programs’ cost thousands of dollars. We took a different approach: Develop courses that are equal (we’d argue superior) in quality and strategically priced to deliver maximum ROI for the price.”&nbsp;Our course is a Certificate Program and we've done many 1:1 sessions with participants as added value. 3 Sessions. What You’ll Learn:&nbsp;* AI Tools for Market Research: Get introduced to cutting-edge AI tools that will transform how you conduct research, from sentiment analysis to predictive analytics. * Real-world Use Cases: Explore how leading brands are using AI to drive their marketing strategies. * Interactive Workshops: Gain hands-on experience with step-by-step guidance, tailored exercises, and valuable resources to help you integrate AI into your daily workflow.&nbsp;Why Enroll?&nbsp;* Career Catalyst: Equip yourself with skills that are in high demand and position yourself as a leader in the AI-powered future of marketing. Recent research from Business Insider reported that Marketing Professionals with AI Skills are forecast to earn 38% more than those without AI Skills. Additionally, a CNBC/SurveyMonkey Workforce Survey reported more than half (51%) of all Marketing Professionals are worried AI will soon take their job. * Expert Support: Benefit from live sessions taught by seasoned AI Marketing Experts teaching practical, hands on skills you can use TODAY.&nbsp;* Ongoing Learning: Enjoy lifetime access to future course updates, ensuring you stay at the forefront of AI advancements. * Certification: Our course is a Certificate Program with Live Sessions (also recorded and on-demand if you can't make it Live) and we've done many 1:1 sessions with participants as added value. By the end of this course, you'll not only have mastered essential AI skills for Market Research but also gained the confidence to apply them saving time, cutting costs, and enhancing your strategic insights.&nbsp;BONUS: Get Reimbursed: Leverage your company's L&amp;D budget to cover course costs. Visit https://maven.com/expense for more details. &nbsp;

Elevate Your Skills, Elevate Your Market Research Game, Elevate Your Career


Course syllabus

Three 90-minute sessions packed with tips and tools you can use straight away.

Course schedule

A Forward Thinking Market Researcher﻿You want to discover product/market opportunities faster than ever.

A Founder or Marketing Innovation leader. You want an AI system to improve your clarity of your market and discover opportunities. Fast.

A Product MarketerYou want to uncover market, customer, and competitor intelligence while saving many hours of research preparation time.

This course is for you if you’re:


Key Course Benefits


This course was developed BY Marketers FOR Marketers. Learn directly from seasoned AI Marketing Experts through practical, real-world applications that you can implement today.

👩🏽‍🏫 🧑‍🏫 Hands-On Instruction From AI Marketing Experts


Save up to 30% of research prep time and deliver highly strategic Market Research insights in a fraction of the time with AI Powered Tools &amp; Techniques.

📈 Dramatically Reduce Research Hours and Improve Strategic Output


How much is your time worth? A lot! Gain valauble hours back to focus on even high level strategic matters.

💰 Immediate ROI!


Learn our interactive technique for writing AI Powered Prompts that deliver superior Market Research results.

🔧 Learn Results-Driven Prompting Techniques


Receive tailored AI Practice Guides and templates designed to teach you how to apply what you learn TODAY and streamline your specific research tasks.

📚 Customized AI Practice Guides & Worksheets


COHORT#3: Propel your Market Research game with AI. Our Practical, Hands-on course shows how AI Market Research can transform your Business.

Michael DeNunzio

Peter Monk

Mastering AI Skills For Market Research #2

Build a clear and credible AI career profile, even if you already have AI experience but feel unsure how to position it.

AI Founder | Google AI Accelerator Alum

NVIDIA

OpenAI

Amazon Web Services

Aki Wijesundara, PhD

AI Founder | Educator | Google AI Accelerator Alum



Exited AI Founder | Co-Founder, Snapdrum

Boston Consulting Group (BCG)

McKinsey & Company

Manu Jayawardana

Exited AI Founder (Rise AI: 35k Users) | Co-Founder of Krybe and Snapdrum.com



Cohort 2 [Closed]

Jan '26 Epoch I [Upcoming]

Final price would be $999, and the price bump happens on 20/02/25.AI roles are evolving faster than job descriptions. Titles like AI Engineer and AI Product Manager mean wildly different things across companies, and most candidates fail not because they lack skill, but because they lack clear positioning, market awareness, and interview readiness.This 8-week career accelerator is designed to help you understand how AI roles actually work inside real companies, and how hiring decisions are really made.This is not a coding bootcamp. This is not a theory-heavy AI course.It is a practical career accelerator for people who already have some AI exposure but want to turn it into a credible, hireable profile.<h2>In 8 weeks, you’ll learn how to:</h2><ul><li>Choose the right AI role based on real market demand</li><li>Understand what hiring managers actually expect from AI Engineers vs AI PMs</li><li>Turn projects into strong, believable career narratives</li><li>Build an AI-focused CV that passes real hiring screens</li><li>Prepare for technical, product, and strategy interviews</li><li>Think long-term about your AI career — not just your next job</li></ul>Each week combines:<ul><li>Practical frameworks</li><li>Real hiring examples</li><li>Guided exercises</li><li>Live discussion and feedback</li></ul>

Stop preparing for AI jobs that no longer exist.

Start with the real AI job market

Understand expectations by role

Turn experience into hiring signal

Prepare for real interviews

Navigate applications and offers

People targeting AI Engineer or AI Product Manager roles in 2026.

Individuals transitioning from software, data, or product backgrounds into AI roles.

Designed for capable candidates with AI projects or coursework preparing for AI interviews but unsure how to position themselves.