Founder @ 64stories.com

Bolt.new

Shopify.com

WooCommerce

Loom

Salesforce

Will Nelson

Founder at 64stories.com

How to Build a New Media System for Executive Content

Your buyers are telling you what they want from you, but you're not listening. I show you how.

How to find topics your buyers are asking for

Your executives don't need more time, discipline, or expertise. They need a system that makes creating content easy.

How to create 64 pieces of content in 1 hour

Executive thought leadership does't just drive awareness, it can be used to generate and influence revenue.

How to find customers in your content, and your competitors

Learn a repeatable framework for preparing your next executive communication so it lands ... and every one after that does too.

McKinsey-trained | C-suite comms expert 

KPMG

Woolworths

7-Eleven Australia

Mercer

Davina Stanley

Helps executives of all types get to the right point quickly in any format

US, Australia & Asia - May 2026

April 2027 - US, Australia & Asia 

Is this familiar?You walk into the room, send the deck, or submit the report, and instead of a decision, you get questions.Clarifying questions. Sceptical questions. The kind that tells you your stakeholders didn't follow, even though the message was right there.So, you go back. You add more detail but get even more questions.You think you’re being asked to prove you did the work. You’re not.You're being asked to make the decision easy.Communicate Like an Executive offers you a repeatable strategy for doing just that.Join a small cohort (max 30) to build real skills together. You'll learn:&gt;&gt; A cohesive, credentialed methodology, not just a personal style. CLE is built on my experience applying a structured framework, the Pyramid Principle, across thousands of communications.&gt;&gt; Practical techniques proven at the top. I bring lessons from coaching everyone from graduates to the C-suite.&gt;&gt; Common story patterns you can use anywhere. In 30 years of coaching leaders, I've distilled the 10 most common stories you need to tell.&gt;&gt; From your own experience. You'll get direct feedback from me.<a target="_blank" rel="noopener noreferrer nofollow" href="https://calendly.com/davinastanley/cle-15min">Schedule a call to learn more &gt;&gt; </a>

Communicate so your good ideas are heard, backed and implemented.

How to discern the real question you need to answer

A repeatable approach for mapping and 'nailing' your message

A toolkit to guide your future presentations

A finished presentation you can be proud of

Senior managers and directors preparing for their next step up, who need to start operating and sounding like the leader one level above

Newly promoted leaders who now have to communicate to executives and boards without ever being taught how

Individual contributors and specialists who need greater influence, so their good ideas get the traction they deserve.

Build Executive Visibility with self-advocacy, assertiveness, influence, conflict, being strategic & navigating organizational dynamics 

 Global VP(ex-IBM); $2B P&L; 2000+ team

Palantir

Google

Microsoft

Amazon

Monica Aggarwal

Executive Leadership I Global VP (ex-IBM) I Engineering, Product & Partnerships

Cohort 13

Cohort 14

You’re already good at your job. That’s not the problem. The problem is this. AI is reshaping how teams work. Roles are shrinking. Layers are flattening. The bar for leadership is rising. The people who advance aren't just the most competent. They're the ones who act like leaders before they get the title. In high-stakes meetings, under pressure, in front of senior leaders, someone is getting that opportunity — because they know how to frame, influence, and command trust in 30 seconds flat. Those skills aren’t taught anywhere. This cohort changes that.Zero passive videos Zero generic advice 9+ hours of Live Practice Lab Every Session includes:• Live role-play using real scenarios • Direct coaching and reframing on the spot • Immediate feedback on language, structure, and delivery • Bite-sized frameworks you can use rightaway • Peer observation (learn 5x faster watching others get coached) What you’ll walk away able to do✔ Frame updates so execs get your impact in 30 seconds ✔ Answer tough questions without rambling ✔ Influence decisions in cross-functional teams ✔ Handle conflict without losing composure ✔ Navigate org dynamics without playing dirty ✔ Make your work impossible to ignore

Own the room. Move the C-suite. Shape the outcome.

How to Advocate for Yourself - Own your story

How to Be Assertive - Lead with conviction, not compliance

How to Influence Without Authority - Get things done when power is distributed

How to Manage Conflict: Handle heat w/o losing your cool

How to Be a Strategic Leader: For clarity & foresight

Navigate Organizational Dynamics - Understand the game & elevate your impact 

You are a Leader of People - Founder, Entrepreneur, CXO, VP, Senior Director, Director, Senior Manager, etc.

Senior Individual Contributors (ICs) - Product Manager, Engineer, Marketing/ Finance/Technical lead, Program/ Project Manager &amp; UX/CX Lead

New In Your Role and looking to develop Executive Visibility right at the outset (Congrats!)

Upgrade your executive presence. Communicate like a leader. Influence outcomes that get you seen, heard, and promoted.

Product & Strategy Exec @LinkedIn @PwC

LinkedIn

Harvard Business Review

Joselle Deocampo-Gautam

Product & AI Strategy @LinkedIn, PwC, Deloitte. Executive coach & advisor

Marketing Executive, Brand Builder

LendingClub

Amber Carroll

Marketing Executive | Digital Transformation Leader | Brand Builder

Cohort 5

Cohort 6

If you want to lead, your communication has to reflect it.Everyone is learning AI. Few are learning the skill that actually differentiates leaders and gets them promoted.AI can build your decks.It can analyze your data.However, AI can't✖️ Give you executive presence✖️ Command respect in a high-stakes meeting ✖️Navigate politics in real time ✖️ Maneuver at executive altitude in real-timeThese are all on you.If you’ve ever walked out of a meeting thinking “I had the right ideas, but I didn’t land them”, then you know exactly what we mean.The higher you rise, the less it’s about what you know or how fast you deliver.What sets you apart is the ability to communicate ideas so clearly they move people, and so decisively they deliver outcomes.That’s the gap this course will help you close. In three live sessions and daily exercises, you’ll build the communication habits and strategic frameworks leaders use to earn trust, shape decisions, and drive outcomes.

AI levels the field. Executive Communication sets you apart. Learn it here.

Upgrade your executive presence

Communicate like a Leader

Be recognized as a Top 1% Leader

Navigate with Influence 

Lead with a story

Practice real scenarios

Strategic Operators Ready to LeadYou’re the one who gets it done. Now you want your voice to shape direction not just execute the work.

Emerging Executives at an Inflection PointYou’ve stepped into a bigger seat or you’re about to. Show up with presence and distinction.

High Achieving Professionals in TransitionYou’re not just job-seeking, you’re ready to lead. Sharpen how you show up &amp; land your next role.

Show up with clarity and credibility in every room you walk into.

Engineering Leader, Educator

Mamal Poladia

Engineering Leader

Cohort 1

AI made everyone's written communication sound polished. Your emails, your Slack messages, your documents, they can all look great now with minimal effort.But your executive presence isn't built in your sent folder. It's built in the room.It's built when you stand up and present a recommendation to your VP. When a senior leader asks you a hard question and the room goes quiet. When you have to deliver bad news and keep people's trust. When you're put on the spot in a cross-functional meeting and you need to say something clear, right now, with no time to run it through a tool.These are the moments that determine whether people trust your judgment. And they are the moments AI cannot help you with.This one-day workshop is where you practice those moments. You'll write and speak under realistic constraints, with live coaching and peer feedback throughout the day. By the end, the gap between your actual ability and how people perceive you starts to close.You won't leave sounding more polished. You'll leave being clearer, more direct, and more useful when the stakes are high and the room is busy.

Close the gap between how good your work is and how people perceive you in the room.

Present recommendations that get decisions, not follow-up meetings

Answer hard questions clearly when the room goes quiet

Deliver bad news and have your credibility go up, not down

Close the gap between your ability and how people perceive you

Communicate clear positions when the answer isn't obvious

Stop over-preparing for every meeting and message

Senior ICs, staff engineers, and tech leads who brief VPs, directors, and steering committees

New and experienced managers who present recommendations, run decision meetings, and communicate upward

Project leaders, program managers, and cross-functional operators who translate complex work for senior audiences

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

AI for GTM

Sales

Customer Success

GTM Engineering

Everyone

Founders

Operators

Data Scientists

Business Analysts

User Researchers

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Startup founders building new businesses, from MVP to scale.

Executive communication — presenting to boards, writing memos, running all-hands, and high-stakes messaging.

Creating and distributing valuable content to attract, engage, and convert target audiences.

Projecting confidence, gravitas, and credibility in high-stakes leadership situations.

Building professional visibility, thought leadership, and a public reputation that opens doors.

How to Build a New Media System for Executive Content

What you'll learn

Why this topic matters

You'll learn from

Will Nelson