GTM for Founders: you are the first channel

Alena is a brand and communications strategist with 10+ years of experience building global consumer brands, including Volkswagen, Wargaming, Flo, and Promova. Today, she works with founders, startups, and scaleups on product and founder brand strategy, positioning, and media presence.

Elena Avramenko is an award-winning entrepreneur with 15+ years in Product and Marketing, previously at Miro and LEGO Ventures.

She has built and launched 100+ products from zero to one, advised startups across Europe, and mentor founders in the Techleap Scaleup Community with 300+ entrepreneurs.

Elena combines deep startup experience with a hands-on, practical approach — teaching founders how to validate ideas fast, use AI tools effectively, and turn early concepts into real, testable products.

Her superpower? Helping non-technical founders move from “someday” to “shipped.”