Rachel Windzberg

Avoid Product Sense Interview Pitfalls

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Principal Product Manager at Amazon ; Ex Meta; Executive and Career Coach

Ex-Meta interviewer sharing my takeaways from interviewing and coaching 100+ Product Managers.

What does the Product Sense interview evaluate?

Learn where candidates fail - from bad time management, through poor segmentation, and why not to say "engagement".

What are common pitfalls and how to avoid them?

Learn how to define motivation, segment, identify problems, brainstorm solution and prioritize.

How to set yourself up for successs

Stick around after the session for 30 minutes - Q&A

Your days are jam-packed with meetings and urgent slacks. You're always busy, but never accomplished—feels like treading water. Deep work feels like a distant dream: Instead of proactively driving strategy, you're stuck putting out fires left and right. You're drowning in tasks that "AI could never help with"—but worried about being left behind by peers who are using AI better. It's going to get tougher. Boom times are over, and tech orgs are flattening. More experienced people are competing for scarcer product roles. Rapid advances in AI are accelerating expectations of what one product manager can handle. As a result, companies are increasingly expecting&nbsp;product managers to own a broader swath of the product, lead multiple teams, and set strategy—while staying hands-on.&nbsp; Every PM in this situation will inevitably hit a wall.&nbsp;What worked in the past won't work anymore. (This is where many senior PMs burn out.)&nbsp;Now imagine if you could: ✅ End your day with a sense of accomplishment, knowing you've moved the needle on strategic initiatives. ✅ Spend a good chunk of every day in deep focused work&nbsp;(guilt-free!) ✅ Lead multiple teams with successful outcomes ✅ Cultivate self-reliant teams that operate smoothly, even when you're not in the room ✅ Communicate confidently with leadership about your capacity and priorities. ✅ Leverage AI for data analysis, discovery, shipping, strategic decisions, hard conversations, routine tasks, and high-quality artifacts (while maintaining your unique voice and strategic thinking) ✅ Consult, brainstorm, and converse with an AI copilot that understands your unique team &amp; company context (and gets smarter over time) ✅ Be known as the PM who's always finding new ways to use AI After working with &amp; interviewing dozens of successful product leads, they all consciously rebuilt these career-critical areas: 1. Redesigned their personal operating system2. Implemented the key habits of self-reliant teams3. Recognize overhead and influence product org structure4. Leverage AI as a thinking partner, writing documents, and routine tasks. This live, hands-on, cohort-based program is radically tactical. Together, we'll implement the best practices by tailoring templates, tactics, frameworks, screenshots, and scripts you can apply instantly to your individual situation. 🏆 Why this course will help you win&nbsp;🏆 Lead Multiple Teams Successfully: Manage teams across domains without feeling spread thin. Become More Strategic While Staying Hands-on: Carve out ample breathing room for creative deep work and reflection. Prevent Burnout: Feel a clear sense of progress, handle strong emotions of overwhelm, and make room for self-care. AI-Proof Your Career: Earn a reputation as the best PM at delegating, supervising, &amp; tinkering with AI—across the largest amount of product tasks. Stand Out in a Competitive Market: build a track record of broad capacity &amp; getting shit done. Accelerate Career Advancement: Position yourself for promotions and leadership roles by demonstrating strategic influence while remaining hands-on. Each live cohort includes (in addition to the 40+ lessons, 20+ projects, and Notion Prompts Playbook included for free) ☎️ My whatsapp &amp; personal gmail to directly ask me anything + help unblock you during the cohort ☎️ I personally review every project submission and question in Maven community channels ☎️ 7 live sessions with open Q&amp;A ☎️ 3 hours of separate AMA open office hours Join product managers enrolled from Apple, Google, Microsoft, Amazon, TikTok, Meta, Stripe, and hypergrowth startups.

Does this sound familiar?

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

All sessions will be recorded — recordings will be available in your Maven account within an hour

Six Live Sessions on Mondays & Wednesdays

Two AMAs on Sundays (Optional)

This course is optimized for very busy schedules of senior product managers. Each project is quick, concrete, and immediately accelerates your productivity.

Bite-sized weekly projects

Course schedule

Senior PMs who want to expand their scope and lead multiple large, strategic initiatives while remaining hands-on.

Product managers who feel overwhelmed and treading water and want to be in the driver's seat of their time and well-being.

Product leaders who want to coach their reports for outsized impact, and set up their product teams to ship faster.

Who is this course for

What you’ll get out of this course

🏗️ Build a system to manage multiple large initiatives across multiple teams.📝 Design your personal to-do queue to reduce anxiety and feel progress.☑️ Make time for self-care without feeling guilty.

Craft Your Custom Tools

📜 Learn product scrapbooking to cut time required for large, strategic tasks.⚔️ Pre-empt busywork from ever reaching your to-do list (or anyone else's).🌅 Turn Slack into a tool that brings peace of mind, not chaos.

Eliminate Tasks

🛠️ Build your personal PM AI Copilot that you'll actually use (from scratch, without any code)🏅 Earn a reputation as the best PM at delegating &amp; supervising AI—across the largest amount of product tasks.👃 Build a strong AI product sense by using LLMs routinely

AI-Proof Your PM Career

🔒 Deep work for PMs: key habits that make focus time a reality🏆 Lead recurring meetings that get more valuable with time.🍉 Actively manage your brain’s freshness and creativity.

Design Your Days

🔥 Bring out your teammates' full superpowers.🎖️ Earn engineers' trust—without being technical.🙃 Assess when an engineer isn’t a fit for working on an innovative product team.

Motivate Engineers

🚨 Drive urgency without burnout🏎️ Write updates &amp; schedule meetings that create velocity💬 Foster slack habits of fast-moving teams

Ship Sooner

🌊 Practical steps for managing overwhelm when things feel impossible.🪩 Learn how to embrace, not fear, our desire for distraction.📦 Asks from Leadership: How to respond when you’re at capacity.

Handle Feeling Flooded

💎 Be valuable, not needed: focus where you can uniquely support your team.🎙️ Launch three habits that promote team autonomy and elevate your role to a strategic level.

Cultivate Self-Reliant Teams

🏋️ Identify the four types of overhead your product org creates for PMs.🏛️ Frameworks for organizing roles and teams📜 Construct a script to reflect observations to leadership.

Assess How Your Product Org Affects PM Productivity

Earn a reputation as a product manager who gets s*** done—without feeling overwhelmed, treading water, or working nights and weekends.

Tal Raviv

Gen AI PM, early @ Patreon, Riverside, Wix, AppsFlyer, DuckDuckGo, 12K+ students

Jan 2025 Cohort

May 2025 Cohort

A well-defined product strategy accelerates your career. It improves your odds of success. It inspires teams. In this highly interactive, case-based workshop, you'll learn six vital strategic frameworks, plus how to run a product strategy meeting as we simulate a modern-day Netflix Quarterly Product Strategy Meeting at the end of the session. THE CHALLENGES Today, product leaders are constantly challenged to act and think "more strategically." These tools frame their strategic thinking and accomplish work as metrics tied to each product strategy demonstrate. Another challenge is building alignment across an organization. Everyone in a company has a perspective on how a product can be better, even folks with no experience building products. These tools and frameworks enable product leaders to develop a common language and plan that resonates across the organization to build cross-functional alignment. Last, everyone within an organization has a point of view on how and where resources should be allocated. The simulated Quarterly Product Strategy Meeting enables students to participate in a meeting that will teach them to debate product strategy in open, more effective ways within their product organization and to allocate resources intelligently. WHAT YOU WILL LEARN You learn how to:1. Describe the positioning and "something bigger" of your product that helps to build a brand using language that appeals to your customers and is well-understood by your marketing partners.2. Craft a long-term product vision that provides clear direction. This vision also breaks down the plan into shorter, step-by-step "bite-size chews" that maintain flexibility as you encounter speedbumps and roadblocks.3. Define a succinct product strategy—a hypothesis on how you will move your key metrics—by developing hypotheses that will delight customers in hard-to-copy, margin-enhancing ways.4. Articulate metrics and tactics for each product strategy to effectively "align the wood behind the arrow."5. You'll learn to tease out how to prioritize Growth, Engagement, and Monetization, depending on the company's size and goals. You'll define a clear metric for each of these three factors.6. Communicate a quarterly plan using two roadmap formats: a "rolling four-quarter roadmap" and a "Now, Next, Later" approach.7. Debate 2-3 modern-day Netflix cases, demonstrating how these product strategy frameworks help to form a common language that enables better communication and more thoughtful debate. HOW THE COURSE WORKS The first session sets the table by articulating six product strategy frameworks illustrated through many examples and cases. The second session comprehensively applies the models, with applications to startups, B2B/enterprise companies, and consumer-focused companies. This course is very efficient. There are two 2.5-hour classes, and the last half-hour of each class is an optional Q&amp;A session. We'll open up the class fifteen minutes before the start time -- so you can ask questions and begin to get to know each other. Then, we'll review each framework with many juicy examples from Netflix's past and present. The session is sprinkled with many mini-cases where students are asked, "What would you do if you were the product leader at Netflix?" We'll use Slido to build engagement and draw all students into a fast-paced conversation. This is not a boring lecture. It's a lean-in experience, and you will be at the edge of your seat as you dive into the conversation—when you're up for it. At the end of the second session, we'll simulate a Netflix Quarterly Product Strategy meeting, allowing you to see how a world-class product organization thinks about and discusses product strategy. The two 2.5-hour sessions are a lot of fun. There will be plenty of "leave behind" materials. I will also provide pre-formatted Google Slides you can use to define your product strategy. AGENDA Cohort 4: April 1 and April 3 (9-11:30 am PT for both sessions)Cohort 5: October 28 and October 30 (9-11:30 am PT for both sessions) Pre-work- Executive summary of all strategy frameworks (reading)- Intro to Product Strategy video- Netflix strategy example + slides- Positioning and branding videos Session 1 (9:00-11:30 am PT)08:45 Welcome to join early to say "hello."09:00 Intro to Product Strategy09:10 GLEE product vision09:25 GEM prioritization09:50 DHM framework10:15 SMT lockup10:40 Roadmaps10:50 Conclusion11:00 Q&amp;A (optional)11:30 End Optional mid-course homework (B2B, startup, and B2C examples)Each product strategy example below includes a 10-minute video plus slides:- Stripe- Shopify- Square- Instagram- Spotify- Chegg (textbook rental startup, IPO 2013)- Pre-formatted Google Slides for you to build your strategy. Session 2: 9-11:30 am PT08:45 Available to say “hello” and do online polling to get to know you09:00 Intro09:05 Startup and B2B examples09:25 Netflix personalization swimlane09:50 Maven swimlane exercise10:20 Quarterly Product Strategy Meeting simulation10:50 Conclusion11:00 Q&amp;A (optional)11:30 End Post-workshop materialsMaven Product Strategy (startup example illustrated through both video and slides)

Become a "go-to" product leader as you learn to define a product strategy.

You're a consumer or enterprise product leader, from entry-level to "Chief."

You're in a product management, project management, engineering, design, or data role, from APM to "Chief Product Officer."

You're a founder in a startup or Head of Product at any stage of a company.

Apply proven tools, models, and frameworks to define a product strategy in a step-by-step way.

You'll define what your product or service is, the benefit you'll deliver to customers, along with the "personality" of your product and "brand promise."

Positioning

The GLE model (Get big, Lead, Expand) helps you outline steps for how your product will "dent the universe" in the long term.

Product Vision

You'll learn to outline product strategies using the DHM model to "Delight customers in Hard-to-copy, Margin-enhancing ways" to deliver both customer and shareholder value.

To build alignment across all company functions, you'll prioritize three factors—Growth, Engagement, and Monetization.

You'll align Strategies, Metrics, and Tactics. You'll identify proxy metrics for each product strategy and assign tactics to each.

You'll build a roadmap, demonstrating how your product strategies will come to life over time.

Rolling, Four-quarter Roadmap

We'll simulate a modern-day Quarterly Product Strategy Meeting, demonstrating how Netflix defines and debates product strategy on an ongoing basis.

Quarterly Product Strategy Meeting

I provide videos and slides illustrating the product strategy for multiple consumer and enterprise companies, including startups.

B2B, B2C & startup examples

Use the step-by-step approach I developed at Netflix to craft a product vision, align around strategy, and hold product teams accountable.

Gibson Biddle

Former VP/CPO  at both Netflix & Chegg

Cohort 3

Cohort 4

You're excited about the opportunity to land a PM role at a major tech company, but the interview process feels like a maze. Despite all the advice online, you're still second-guessing yourself. What exactly are they looking for? How do you stand out? You've tried prepping on your own: reviewing countless resources, practicing frameworks, and memorizing examples. But you're not sure if you're actually getting better. You're stuck wondering, "Am I ready?" It's scary. Tech interviews are more competitive than ever. With every passing year, the bar seems to get higher. Plus, many companies are leaning even harder on Product Sense and Analytical Thinking to evaluate PMs. If you're not confident in these areas, you're at a serious disadvantage going into interviews. ﻿Now imagine if you could: ✅ Walk into your interviews with a clear plan and actionable frameworks that work across any question or scenario.✅ Understand exactly how interviewers think and what they're looking for when assessing Product Sense and Analytical Thinking.✅ Lead discussions confidently, showcasing your strategic thinking and creativity, even under pressure.✅ Practice with an AI copilot trained on expert responses, allowing you to see what great answers look like from an interviewer's perspective.✅ Communicate structured, compelling answers without sounding rehearsed.✅ Use feedback loops, mock interviews, and AI-powered practice sessions to refine your performance in real time.✅ Leave your interviews knowing you provided the signals they're looking for. 🏆 Why this course will help you win 🏆↳ Master Interview Frameworks: Navigate complex PM interviews with confidence by learning battle-tested frameworks for both Product Sense and Analytical Thinking questions.↳ Stand Out With Structured Thinking: Demonstrate clear, logical thinking that impresses interviewers through frameworks that break down complex problems into manageable components.↳ Practice Like It's Real: Get hands-on experience with real interview questions and receive expert feedback that helps you understand exactly what top companies are looking for.↳ Build Interview Confidence: Transform interview anxiety into confidence by mastering proven templates and practicing with an AI copilot trained on expert responses.↳ Level Up Your Communication: Learn to articulate your thoughts clearly and confidently under pressure, a crucial skill that differentiates top PM candidates. Each cohort includes (in addition to templates, AI copilot access, and lifetime course materials):🎯 Direct access to me via email with 24-hour response guarantee during the cohort🎯 4 hours of live interactive sessions with case-style discussions and real-time feedback🎯 2 optional office hours sessions for additional practice and Q&amp;A with me + a guest big tech PM who runs interviews🎯 Personalized Loom feedback on your take-home project submissions🎯 Discounted 1:1 mocks with me Getting started is easy:1️⃣ Watch my free lightning lessons on Maven to understand the fundamentals of Product Sense and Analytical Thinking interviews: https://maven.com/ben-erez2️⃣ Join the live cohort to master the skills and frameworks you need to excel in Product Sense and Analytical Thinking interviews at top tech companies. 💡You should NOT take this course if:↳ You're seeking generic interview prep - this course is specifically designed for Meta/Google-style Product Sense &amp; Analytical Thinking interviews↳ You're not able to commit at least 6 hours over the 2-week cohort period (including live sessions and take-home projects)↳ You're interviewing exclusively with companies that don't use structured PM interviews (e.g. early-stage startups, non-tech companies)↳ You're BOTH (1) unable to attend the live sessions and (2) don't trust yourself to learn well through recorded content to catch up

We'll have two weekly 2-hour sessions on Tuesdays. There will be two optional 1-hour office hour sessions to ask questions. Students will also have two take-home projects (one for Product Sense, one for Analytical), each expected to require ~1 hour of commitment.

Tuesdays x 2 weeks

Busy PMs and Product Leaders seeking to land roles at top tech companies such as Meta, Google, Microsoft, OpenAI, etc.

Big Tech PM Candidates who have been practicing for Product Sense and Analytical Thinking interviews but things aren't quite clicking yet.

Experienced PMs who are rusty on structured interviews after many years "in the seat" and need to get their interview muscles working again.

📧 Email me anytime with 24-hour response guarantee💡 Schedule 1:1 huddles (15-30 minutes) when concepts need clarification🤝 Get personalized attention until everything clicks

Direct Access & Support

📋 Receive detailed templates optimized for interview success🎯 Learn evaluation criteria used by interviewers✨ Access pre-filled templates showing passing answers to PS and AT questions

Interview Frameworks & Templates

🎭 Get unlimited practice with your personal AI interview copilot🔄 Receive instant feedback based on expert frameworks💻 Step-by-step guide to set up your Claude Projects-powered coach

AI-Powered Practice

🗣️ Participate in live case-style discussions with expert facilitation📝 Work through 2 Product Sense &amp; 2 Analytical Thinking questions🎥 Receive detailed Loom feedback on group projects

Hands-On Practice

🤝 Connect with fellow students for mocks knowing you share a foundation💪 Practice with peers preparing for similar companies📈 Exchange actionable feedback with each other using the evaluation criteria I teach

Community & Collaboration

👥 Discounts on 60min mocks with me (usually $500 per session).▶️ Real interview simulation 🕵️‍♂️ Specific, concrete feedback you can integrate into your prep

Discounted Mocks with Ben

Master Product Sense and Analytical interviews with live case discussions, an AI practice copilot, and expert coaching from a former Meta PM

Ben Erez

Former Product Manager at Meta


March 2025 Cohort

April 2025

Update as of March 25:April class is 80% full. There is still more space in May &amp; July classes. There is no June class. To keep up with student demand, course fee will be raised by $100 around May/June. We expect the fee to be $2500 by year-end. ~Product Sense is the ability to usually make correct product decisions, both macro &amp; micro, even in the face of major ambiguity. If you have worked at a highly successful product company, odds are that one or more of its early people had world-class Product Sense. And even as companies get larger, people with good Product Sense are usually entrusted by senior executives to tackle especially difficult / strategic / ambiguous product priorities. A common misconception regarding Product Sense is that it is something you either have or you don't. In reality, you can significantly improve your Product Sense by understanding and practicing a number of principles of human motivation, behavior, and creativity. Product Sense is a skill. As you improve your Product Sense: * you will be able to make much higher quality product decisions * you will be able to get deeper, more correct insights from customer interviews * you will ask better questions to get to the truth of the matter much faster * you will conceive non-obvious and more compelling solutions to product problems, small &amp; large * you will better influence executives / peers / team members because of your insights and the structure &amp; precision of your communication People who level up on their Product Sense tend to build more successful products, features, and teams. This in turn helps them substantially grow their impact, scope, and lifetime income. WHY THIS COURSE:In this practical, examples-heavy course, you will learn &amp; apply the principles of what it takes to increase your odds of conceiving winning products and features. We will look at dozens of examples of products and product experiences to analyze what makes them compelling (or not compelling). The course material is not just a bunch of dull frameworks and theory. It is delivered live (with recordings available to rewatch later), and every hour of the course makes you think about products in ways that most product people never do in their career. SHOULD I JOIN THIS COURSE:Whether you are a product-focused founder or an ambitious Product Manager or a non-PM (i.e. engineer, eng leader, tech lead, designer, design leader, marketer, data scientist, researcher, product ops, etc.) who's working on products, you will create tremendous optionality for your career (and probably even have more fun doing your job) by being sincere &amp; intentional about improving your Product Sense. But, this is not a foundations course. Folks who are accepted and enroll for this course tend to have a decent amount of industry experience (in eng / PM / design / ops / startups / etc.) There is no specific level cutoff, but you will get a lot out of it if you are at least at the Sr. level (i.e. Sr. PM, Sr. Software Engineer, Sr. Designer, etc.), and likely even more if you are a Sr. Manager / Director / VP / CxO / Founder who's focused on products. (scroll further down to see the titles and companies of people who've already taken this course) WHERE ELSE CAN I LEARN THIS STUFF:People who take this course will learn several ways of making more correct product decisions that are not available anywhere else: not in any books, not on YouTube, not in podcasts, not on social media, not in newsletters, not in any product coaching out there. (The material covered in this course is also not available in Shreyas' own writing &amp; videos — it is too deep, examples-driven, and extensive to cover in his social media posts and videos) WHO HAS TAKEN THIS COURSE:Since its launch in May 2024, over 1200 senior product folks and founders/execs have taken this course (see below for detailed stats). The breakdown is 50-50 startup folks &amp; big company folks. Here's a subset of companies whose employees have already taken the course: Adobe, Airbnb, Amazon, AngelList, Apple, AT&amp;T, Atlassian, Automattic, Banco Santander, Bill.com, Bloomberg News, Blue Origin, Bubble.io, Business Insider, Canva, Capital One, CashApp, Chime, Cisco, Cloudera, Coda, Coinbase, Credit Karma, CrowdStrike, DocuSign, DoorDash, Earthscale AI, Ebay, Expedia Group, Experian, General Motors, GetYourGuide, GitHub, Google, Groundlight AI, Grubhub, Hinge Health, HP, ICICI Lombard, Indiegogo, Instagram, Intercom, Invideo AI, JPMC, Kaiser Permanente, Klaviyo, LaunchDarkly, LinkedIn, Mastercard, Meta, Microsoft, Miro, NFX, Nightfall AI, Nomad Health, Novartis Pharmaceuticals, Okta, OpenAI, OpenPhone, OpenStore, Oracle, Palo Alto Networks, PayPal, Paytm, PeakXV, Pinterest, Postman, Preply, Qualcomm, Reddit, Revolut, Rivian, Rokt, Runway, Salesforce, Snowflake, Splunk, Square, Stripe, Supermeme.ai, SumUp, Target, TikTok, Tubi TV, Uber, U.S. Bank, Veeva Systems, Verizon, Visa, Walmart, Wayfair, Wells Fargo, Workday, Yahoo, YouTube, Zendesk WHY LEARN FROM SHREYAS:As an engineer and later as a product leader, Shreyas has led multiple successful products at every stage — 0-1 products, 1-10 products, and 10-100 products — across multiple domains at EDS, Yahoo, Google, Twitter, Stripe. While there is never just one factor behind product success, Shreyas has seen the transformative effect that strong Product Sense has on the:* quality of product decisions* speed &amp; focus of execution* clarity of product vision &amp; direction* alignment at all levels of the org* CEOs' perception of your competence* and most importantly, the magnitude of product outcomes. After 20 years in operating roles, Shreyas is now advising startups in this next chapter of his career. His formal advising work includes Anthropic, Chainlink, Kalshi, inVideo AI and a dozen other startups. Over the years, Shreyas was naturally strong in some aspects of Product Sense (e.g. Cognitive Empathy) but he's also had to develop his skills in some other aspects (e.g. Segmentation, Differentiation). Shreyas has a pretty unique perspective on what it actually takes to systematically build one's Product Sense: from his own experiences, from coaching some of the most talented product people in tech, and from working directly with some of the most legendary founders of our generation. Shreyas has spent the past 2.5 years condensing everything he's learned about how to improve Product Sense into this 8 day course. More than 1200 students took this course in 2024 alone. Outside of this course, Shreyas has taught over 3000 mid-career &amp; advanced career PMs &amp; product leaders since 2022. Outside of teaching, Shreyas continues to advise CEOs / Founders / Executives at multiple startups on the topics covered in this course. Shreyas' favorite company core principle is Amazon's Leaders Are Right, a Lot. Shreyas decided to teach this course because Product Sense is the key skill that actually makes this principle actionable for every product leader. WHO SHOULD NOT TAKE THIS COURSE: This course is not for everyone. You should NOT take this course if * You work as an employee of a company that primarily makes non-software products e.g. hardware, pharmaceuticals, deep climate tech, defense tech, etc. (Founders of such companies are welcome to join and might find it extremely helpful)* You are looking for training on how to break into Product Management. This is an advanced course, not a foundations course, and it is meant for people who have meaningful experience with building / designing / marketing products* You are hoping that just taking a course will make you as good as Steve Jobs, Stewart Butterfield, Patrick Collison, Jack Dorsey, etc. at product (you could get there eventually, and this course can be a major catalyst, but you'll need to put in a lot of work for years / decades to get there and not everyone can get there)* You tend to avoid thinking for yourself and you strongly prefer looking to others for direction* Your company is in a crisis due to lack of PMF and you just want someone to tell you what product you should build (if you are sincere about improving your Product Sense, you will usually be able to figure out the right answer yourself, but it isn't going to happen overnight)* You are not building products as your primary job (e.g. you are a workshop facilitator, course creator, content creator, coach or mentor, consultant, part-time/full-time instructor, book author, etc.) or content creation is a significant activity for you* You believe that there is no such thing as Product Sense and that the key to product success is just iteration + good luck* You are quite certain that you are already world-class at Product Sense and you feel you cannot learn more advanced Product Sense ideas from someone else* In practice, you tend to prioritize preservation of your existing beliefs higher than the results &amp; outcomes you want. People who get the most out of this course tend to have sharp intelligence and an outcome-focus, along with high openness. A recent student put it quite eloquently: “[this course] demands leaving your ego at the door and being open to learning in its truest sense.” If you are still interested, and if you kinda like the fact that this course is not for everyone, read on.

Make highly successful products, consistently, without relying on luck

12 pm - 5 pm US Eastern Time4 pm - 9 pm GMT6 pm - 11 pm CET10:30 pm - 3:30 am India Time All sessions will be recorded — recordings will be available in your Maven account within 24-48 hrs. This session will be immediately followed by an optional AMA.

Class #1 - Saturday

12 pm - 4 pm US Eastern Time10:30 pm - 3:30 am India Time This session will immediately be followed by an optional AMA. All sessions are live &amp; interactive, on Zoom—group breakout exercises &amp; class discussions are a major part of the course. Recordings available in 24-48 hrs.

Class #2 - Sunday

8 pm - 10 pm US Eastern Time6:30 am - 8:30 am India Time (on Tuesday) Optional live AMA with Shreyas. All sessions, including AMAs, are recorded. Recordings are usually available in your Maven account within 24-48 hours.

Optional AMA - Monday

8 pm - 10 pm US ET Class #3 has an alternative time for Europe &amp; India-based students, as follows: Wednesday, 10am-12pm US PT5 - 7 pm GMT7 - 9 pm CET11:30 pm - 1:30 am India Time In other words, there are 2 live instances of this class (you need to attend only 1 of them).

Class #3 - Tuesday

8 pm - 10 pm US ET6:30 am - 8:30 am India Time (on Thursday) Optional live AMA with Shreyas (all sessions including AMAs will be recorded if you cannot attend)

Optional AMA - Wednesday

8 pm - 10 pm ET Class #4 has an alternative time for Europe &amp; India-based students, as follows: Friday, 10 - 12 pm US PT5 - 7 pm GMT7 - 9 pm CET11:30 pm - 1:30 am India Time In other words, there are 2 live instances of this class (you need to attend only 1 of them).

Class #4 - Thursday

12 pm - 5 pm US Eastern Time4 pm - 9 pm GMT6 pm - 11 pm CET10:30 pm - 3:30 am India Time This session will be followed by a at least 1 hour of optional AMA. All recordings will be available in your Maven account within 24-48 hours.

Class #5 - Saturday

We'll spend over 19 hours on the core course material in-class &amp; 7+ hours on Q&amp;As. Schedule &amp; timings have been chosen intentionally based on what works best for most product people in practice Recordings for all sessions will be available in your Maven account within 48 hrs.

Optimized for very busy schedules of PMs / Founders / Managers.

While some students think they prefer 4-6 week course, these long courses have worse learning outcomes. This course has been structured to take up 7-8 days so students can still work their normal job during the week. Every detail of this course is crafted quite intentionally.

Intentionally crafted as an intense 1 week course, not 4-6 weeks long

This course is highly interactive with multiple exercises, examples, breakout activities. This isn't a plain-old just watch videos format. The Saturday to Saturday schedule maximizes weekend learning for students with busy jobs. Weekday schedule is designed for high flexibility.

Your time is precious—this course is meticulously designed to maximize learning

Product-focused startup founders &amp; CEOs who want to improve their ability to make more correct product decisions. Pre-PMF &amp; just post-PMF.

Talented Product Managers, Designers, Engineers, Data Scientists, Ops/Mktg folks who want to take their Product Sense to the next level.

Senior product leaders across PM, Design, Analytics, Eng, Ops, Mktg, etc. Many product team leaders (P-D-E) also take this course together.

Understand the mindset needed to be good at Product Sense

Learn the right ways to figure out Positioning, Customer Segmentation, Differentiation, and your overall Product Strategy

Learn how to apply 20 specific Product Creativity Techniques to build better products & experiences that resonate with users & customers

Learn the habits & tactics you can implement to improve your Product Sense

Dissect the non-obvious factors that lead to product success

Learn how to understand users & customers so well that it almost seems like you can read their minds

Learn how to figure out what to build and what not to build (and why)

Learn how to conceive (and help your team conceive) non-obvious but correct solutions to tricky product problems

Learn how to evaluate products & user experiences, build better Taste and convey your Taste in ways that your team understands & appreciates

Learn how to "think more strategically" when making major product decisions

Learn how to properly assess Product Sense when interviewing & hiring

Learn how to increase your odds of product success (and career success) by building the skill of making more correct product decisions.

Lightning Lessons

Avoid Product Sense Interview Pitfalls