The GTM Paradox: Why Winners Copy Losers

Hosted by Jai Bhagat and Anne Flanagan

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What you'll learn

Diagnose which of 3 GTM games you're playing (and why 87%)

Run a 5-question diagnostic to see if you're optimizing for the past, present, or future market.

Apply first-principles to reveal one fatal GTM flaw

Use the "What must be true?" framework to spot your costliest assumption in GTM.

Engineer a GTM Arbitrage™ with Game Theory

Learn a 3-step method to spot competitor blind spots and design your ethical wedge.

Why this topic matters

Every "best practice" was someone's old advantage. Today's GTM advantage comes from engineering strategies, not copying tactics. You'll see your GTM with fresh eyes—spotting opportunities others miss and understanding the game theory behind outpacing your competition. This can transform incremental wins into lasting category leadership.

You'll learn from

Jai Bhagat

GTM Strategy & Software Engineer

I've spent a decade studying why the same GTM tactics can build billion-dollar companies or fail. The key isn't execution, it's engineering—understanding the physics of markets and building from first principles. This session distills 200+ B2B studies and $50M of experiments into an actionable framework that will forever change how you see GTM.

Anne Flanagan

The only woman in the room. Pioneering longevity in shortsighted industries.

For over 15 years, from the boardrooms of Fortune 10 tech giants in Silicon Valley to the strategic offices of the NYC Mayor and the Archdiocese of New York, I've been the expert leaders call on to solve high-stakes growth challenges.


As a trilingual marketing strategist and corporate trainer, I don't just advise - I implement. I build the frameworks, create the content, and lead the teams that turn ambitious goals into measurable realities.


A Few Highlights of My Impact:


🚀 100% KPI Growth: Doubled digital ad sales KPIs for the Catholic Archdiocese of NY from new non-legacy clients.

🌍 35% Market Share Growth: Led 50-person teams across 11 countries to launch 8 products in half the scheduled time, capturing significant global market share.

⚡ 7-Day Turnaround: Orchestrated a full re-brand and launch for the Paramount Hotel in just one week, dramatically improving operational efficiency.

🤝 Forged Elite Partnerships: Secured top-tier strategic partnerships with the NYPD, Mutual of America, Fordham University, and the NYC Mayor's Office.


Who I Help:

1. C-Suite Executives looking to enter new international markets.

2. Companies in need of a powerful brand relaunch or go-to-market strategy.

3. Organizations requiring transformative corporate training to upskill their teams.


How I Do It:

a. Global Go-to-Market Strategy & Execution

b. High-Impact Corporate Sales & Leadership Training

c. AI-Powered Content & Brand Development


Are you ready to accelerate your growth? Send me a DM to discuss your international launch, team training or brand strategy.

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