Deanna Leonard, MBA

AI Creative Operations Lead, MBA, educator & Fortune 500 creative leader

Turn Your Expertise Into a Useful AI Tool With Claude

Hanes

VF Corporation

Carter's

Founderz

Learn how to spot a recurring task, decision or frustration that could become a genuinely useful AI tool.

Choose the Right Problem to Build

Use a simple framework to give Claude the purpose, audience, inputs, outputs and quality standards it needs.

Create a Build-Ready Brief

See how the Impact Stage speaker-kit system moved from a complex need to a polished, repeatable tool.

Move From Idea to Working Prototype

Become AI Fluent by shipping real apps, building agents, and developing the hands-on confidence that only comes from doing

Product Leader. Ex-Amazon, Microsoft

Amazon

Microsoft

SurveyMonkey

Twitch

Smartsheet

Bonnie Yu

10+ Years Product Leader. Ex-Amazon, Smartsheet, Microsoft, SurveyMonkey

Cohort 1

Cohort 2

You've probably seen these interview questions circulating: "How do you use AI at work?" or "Build a multi-agent workflow." AI fluency and building skills is now a baseline expectation for PMs (and even PM adjacent roles). The AI Builder Bootcamp is designed for product managers and PM-adjacent roles who want to become hands-on builders. My philosophy is simple: the fastest way to learn AI is to build something yourself (plus its fun!). You will use Claude Code and Codex to prototype ideas, build 2 working apps, and create agent workflows with me providing guidance through the hard parts.This is for you if you want to<ul><li>Prototype with coding agents</li><li>Increase your technical and AI knowledge</li><li>Build apps for real users</li></ul>Quick Overview<ul><li>Wk 1: Prototype and Get Comfortable with the Tools</li><li>Wk 2: Plan with AI and How Memory Works</li><li>Wk 3: Build with core dev workflows</li><li>Wk 4: Build Multi Agent Workflows</li></ul>Capstone: Build your own app with personalized feedback from me.The Tools: Claude Code, Codex, Github, VS Code + TerminalEvery week will also include guidance to get you a head start on AI Fluency Interview screens.

Learn AI By Building. Ship an App, and Build Agents for Real Work

 Build your first app with AI from prompt to working prototype 

Become confident with Claude Code and Codex. The coding agent PMs need to know

Build a multi-agent workflow for actual PM work

Leave with a capstone project that's yours

You will need Claude Code which requires a paid $20 Anthropic subscriptions. Demos will be mostly with Claude Code. 

Claude Code 

Basic PM knowledge is expected, including MVPs, requirements, and product specs. PM fundamentals are not covered.

Familiarity with PM Workflows

You can complete all the work with Claude Code, but I will also be demoing Codex which requires a OpenAI $20 subscription

Codex (Optional)

The PM who feels overwhelmed by AI tools and wants to finally learn by doing, not just reading about it.

The PM preparing for their next role, where AI fluency questions are now standard.

Not a PM? No problem. If you want to learn AI by building real apps and workflows, this bootcamp is for you too.

Build your Personal AI Workforce in 4 weeks with Claude. No code. Each week you build and train one team member on your real work.

AI Prod. Director l AI Builder-Educator 

Guidewire Software

Clio

UT Austin

Johns Hopkins University

Keyuri Anand

Director of AI Products @ Applied Systems · AI Educator · 2,000+ up skilled

25% Off with Code "EARLYONE" till Aug 21st Become the AI Leader Your Company Can't IgnoreAI isn't replacing managers, leaders, or operators. It's creating a new class of professionals who know how to build, manage, &amp; lead an AI Team.While most people are still experimenting with prompts, the highest-performing professionals are quietly building AI coworkers that research, write, analyze, prepare meetings, and handle repetitive work, freeing them to focus on decisions that actually move their careers forward.In Cohort, you'll build your Personal AI Specialists- an Executive Assistant, Research Analyst, Writer, and more- all customized to your role, your company, and the way you work. Graduate with a Personal AI Workforce that works for you &amp; your company long after the cohort ends, not another certificate that sits on LinkedIn. ⭐⭐⭐⭐⭐ In Just 4 Weeks, You'll :✅ Build your own Personal AI Workforce that saves 10–20 hours &amp; cost every week. ✅ Become the go-to AI person your team and leadership rely on for AI adoption &amp;execution. ✅ Automate your highest-impact workflows instead of starting every AI session from scratch. ✅ Build a promotion-ready AI portfolio backed by real business impact.

Master Claude. Build Your AI Workforce. Become the Go-To AI Leader

Know Exactly Where AI Will 10X Your Work → Build Your Blueprint

Stop Prompting Randomly → Build Your Analyst

Go From One-Off Prompts to Reusable Skills → Build Your Writer

Chain Skills Into a Full Workflow → Build Your Executive Assistant

Measure What Matters → Build the ROI Case That Gets You Noticed

Ship on Demo Day → Put Your AI Workforce to Work

We use Claude for this course, you will need the Claude Pro ($20/month) subscription

Claude Pro Subscription & Eagerness to learn

Non-technical professionals — PMs, marketers, ops, CS, project managers— expected to use Claude at work with zero training

Managers drowning in manual work rebuilding the same reports, digests, and updates from scratch every week

Mid-career professionals determined to be the one AI promotes, not replaces. The Claude expert in their org.

Stop starting over with AI every time a new tool drops.

Founder, Elevaite | Ex-Sr Data Scientist

Thaddeus Demeke

Ex-Senior Data Scientist @ Genentech | M.S. Industrial-Org Psychology

The models got genuinely good this year. They can write, analyze, and build. The tool stopped being what holds your work back. But most people haven't caught up. They keep chasing the next thing, a new model or app every few weeks, and the output stays generic.AI can't run what it can't see.Everything that makes your work yours, your standards, your voice, how you actually do things, lives in your head. The rest is scattered across old chats and forgotten notes. None of it sits where your AI can reach it. So you re-explain yourself every time. A good prompt works once, then it's gone. Nothing you build carries over.Everyone has the same AI models. Your edge is the OS you feed them.In 3 hours, you'll build your AI Operating System in Claude: one place where your context, your standards, and your workflows are written down, so any AI tool can pick them up instantly. Build it once, and every tool you use gets smarter. You build it live with a former Genentech senior data scientist who's now building these systems every day for businesses.<blockquote>You walk out with that framework, a 90-day plan to keep building, and our entire Claude AI OS repository, customized to your work.</blockquote>

Go from chasing new AI tools to running one system that knows your work and gets smarter every week.

Build your own AI Operating System from scratch

Document how you work in foundational files

Create a Voice Profile that gets AI sounding like you

Connect your apps and data sources to Claude

Automate everyday tasks with custom AI workflows

Make your system self-improving

PMs, designers, marketers, and operatorsWho want to be the person others come to for AI, with a real system behind them

Solopreneurs and freelancersWho want AI to do the work of a team they can't hire yet

Founders and small business ownersWho want to build a real AI foundation before they roll it out to a team

Leave with real AI workflows that change how you work, not just how you think about working.

Teaching professionals to work with AI

First Line Software

Vladimir Litoshenko

SVP at First Line Software, Select Tier Anthropic Partner

2026 October 5-17 Cohort

AI is changing what gets expected from professionals at every level. The people moving faster, writing better, and handling more are not necessarily smarter or more experienced. They have figured out how to use AI as part of their actual work, not as a side experiment.Most professionals have tried AI and moved on. Not because the tools are bad, but because nothing they tried was built around their specific job. Generic demos show you what AI can do in theory. They do not help you run your Monday morning.This course is different in one way that matters: you bring your real work into every session.In two weeks across four live sessions you will build a working AI workflow around a task you actually do. Not a practice exercise. Something you run the next day at work. The tool is Claude, Anthropic's enterprise AI platform, and every session is hands-on from the first minute.You do not need a technical background. You need a job where some tasks take longer than they should.By the end you will have a personal Claude workspace configured for your role, a repeatable workflow that saves you measurable time each week, and a clear picture of where AI earns its place in your work.

Build the AI workflows your competitors are already using, in 2 weeks

Build a personal Claude workspace configured for your actual job

Design repeatable workflows for the tasks that eat your time

Automate your writing so first drafts stop being the hard part

Run research and summarization in minutes instead of hours

Handle meeting prep and follow-up without it taking your evening

Know where AI earns its place in your work and where it does not

Mid-career professionals in non-technical roles who feel AI pressure at work but have no idea where to actually start.

Managers and team leads who want to move faster, delegate better, and show up to every meeting more prepared.

Small business owners and independent consultants who need to do more with less and cannot afford to fall behind on AI.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Broad professional audience — content relevant across many roles and functions.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building prototypes and MVPs to test ideas quickly before committing to full development.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Using AI tools like Cursor, Replit, and Lovable to build and ship functional software without a traditional engineering background.