Hands-on workshop on advanced prompting techniques

Hosted by Malcolm Werchota

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What you'll learn

Reduce AI errors with precision JSON formatting

Learn to structure prompts using JSON format, organizing instructions and outcomes for precise, repeatable AI responses

Use chain-of-thought prompting for in-depth responses

Develop prompts that encourage AI to think through each step logically, to help you with analysis and decision-making

Leverage multi-agent prompting for quality control

Learn to use multiple AI agents in tandem to validate responses, allowing one prompt to cross-check another

Avoid common AI pitfalls with advanced prompting

Learn how to overcome issues like vague responses and “hallucinations” by guiding AI effectively

Discover use cases for advanced prompting

Apply techniques to real-world tasks like data analysis, customer service, and decision-making

Why this topic matters

Advanced prompting is about getting AI to deliver results that directly support your work. Say you’re trying to analyze customer feedback from hundreds of survey responses or summarize the top insights from a 50-page report. Basic prompts might give you a general summary, but advanced prompting lets you drill down, pull out patterns, prioritize insights, and create customisable reports.

You'll learn from

Malcolm Werchota

Co-founder coatingAI, AI Consultant with 50+ workshops for CXOs

Malcolm Werchota isn’t your typical AI expert from the Silicon Valley bubble. Malcolm’s background comes from the gritty, high-stakes worlds of oil and gas, consumer health, and pharma—industries where deadlines are tight, results can’t wait, processes are archaic and technology adoptions are anything but straightforward. This real-world experience gives him an edge. 

Recently, Microsoft Switzerland invited Malcolm to lead sessions on Copilot, showing their teams and clients how AI can directly impact their bottom line. In just the past six months, Malcolm has conducted over 50 workshops across Europe—in English, Spanish, French, and German—for banks, pharma companies, startups, and FMCG giants like Nestlé and Johnson & Johnson. His AI training videos have reached C-suite executives.

Malcolm’s workshops aren’t just about theory. They’re hands-on, focused, and built to get results, especially for those hesitant to dive into AI. Participants walk away with practical tools they’re excited to use, often sharing their success stories online. (Just look up “Posts mentioning Malcolm Werchota MBA” on LinkedIn)

Malcolm’s dedication to practical AI goes beyond training sessions. He co-founded coatingAI, which uses AI to automate coating processes while reducing environmental impact, and werchota.ai, which provides AI solutions that integrate seamlessly into corporate environments.

With years of industry experience, Malcolm knows that the best AI solutions come not from tech labs but from real-world insights. He makes complex AI simple, memorable, and genuinely useful, not just another certification but something you can implement and benefit from immediately. And with Malcolm, you’re having a blast doing it.

Conducted AI workshops for

Microsoft
Johnson & Johnson
Nestlé
LGT group
Angelini Pharma
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