Steve Brodson

20+ yrs cyber, now governing & securing agentic AI systems

Claude Code: Make Every Token Count

Dell Technologies

World Wide Technology

Find and correct the usage patterns that run you into session limits.

Remove token drains

Manage your sessions to optimize Claude Code speed and performance

Keep your AI sharp

Wipe out failed turns and stale data without disrupting your flow

The 3 Habits of High-Efficiency Developers

Get from scattered prompts to semi-automated systems that run with minimal time from you—and run evals to find what works best.

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Training teams at YouTube, Canva, Maze +

YouTube

Canva

Figma

Ramp

Caitlin Sullivan

Ex-Head of UXR in Product Team - Spotify Business, Advisor, Top 100

Cohort 2

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In 2 weeks, you'll go from Claude running superficial scans of your discovery data to airtight decisions from continuous workflows. No missed hidden gems. No hallucinations you didn't catch. Just insights you can actually bet your career on. From workflows that let you gather customer signal on repeat. Free Claude Code tutorials teach you how to use the tool to go faster. But faster can also = superficial. This course teaches you to build insight systems that are fast, validated, and run with minimal effort. -- You'll build systems that: - Have trustworthy verification built-in - Apply your own style and process that you know works - Minimize unnecessary context window/token use - Deliver customer signals in half the time

10x faster insights—that are actually right.

Build systems for insights that are FAST *and* RIGHT

Connect + update everything, export nothing

Know what works -- and prove it

Ship with confidence

You have a computer you're allowed to install Claude Code on, give file access to, and you'll use it in the Terminal. 

You're allowed to use Claude Code on your computer

Claude Pro or Max subscription (from $20/month), or Anthropic developer console account with credits (pay as you go).

You have Claude Pro or Max

You don't need to know how to do anything in there yet, but you *must* have set up Claude Code before the course dates begin.

You have Claude Code set up in your terminal, logged in with an account

You're a PM who's watched free Claude Code tutorials--but know you can't trust their superficial synthesis. You need systems for big bets.

You're a Researcher or Designer who want to 10x your analysis speed without sacrificing reliability.

You're making product decisions from qualitative or quantitative customer data<ul><li></li></ul>

Get the confidence to start using Claude Code as a non-coder

eBay, Orange, Just Eat Takeaway

eBay

Orange

Just-Eat.co.uk

Ady Rugina

Product and AI Transformation consultant

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I spent three months alone, trying to get started with Claude Code. I opened the terminal, saw that blinking cursor, and closed it again. And I kept struggling to make sense of this new interface, the folder structure, and the markdown files. It felt like so much friction.Until one project that required me to process a lot of local files. That was the moment I started to see the magic, the moment things started to click.Now I'm hooked, Claude Code in the terminal is my daily working environment for my AI and product consultancy work, research, writing and automation.My goal is to help you start using Claude Code in half a day, not in three months, as it took me. I'll show you how I'm using it and teach you concepts and mental models that will help you create your own setup.This workshop includes offline materials and an optional session to help you get everything running before the workshop begins; this way, we ensure everyone keeps the same pace.

How to use Claude Code as a non-technical user

Learn how to engineer Claude's context

Collaborate with Claude on your local files

Improve Claude Code's outputs with Skills

PMs, designers, and strategists who use AI daily but always start from scratch – and want one that remembers how they work.

Founders and team leads who want AI for real work – research, writing, analysis – not just a chatbot they prompt from scratch every time.

Non-technical professionals who assumed Claude Code was for developers – and want to get past the terminal fear in one afternoon.

Most people never get real value out of AI

Your workspace. My full focus.

Bojan Gasparovic

Hands-on VP of Product helping non-techies use AI

June

July

Most people use AI as a smart assistant, ask it to rephrase something or draft an email.That works but nothing compounds.What you actually want is AI that knows who you are, what you're building and how you think.At work I gather everything from Slack, Jira, Confluence, Google Docs.. into one organized context library. Then I can ask questions on anything, prepare slides, quarterly reports, stakeholder updates.. in minutes.I can even run queries on Athena or call internal APIs with Python scripts. you can go as deep as you needBecause everything is in one place, things that took hours or every days now take minutes. I even automated most of my recurring tasksAt home I built my own website, I write my LinkedIn posts and run my Maven courses from the same workspace. One prompt updates all 3 when I work on something new ;)Join my Lightning Lessons on Fridays to see it in actionIn 2 hours I'll walk you through my own workspace live: a structured knowledge base, 30+ custom agents, 40+ skills, 100+ design systemsYou leave with a working foundation and a clear picture of how to keep building itMost people see visible gains immediately. The compounding kicks in under two weeks.

Occasional Claude user in. Daily Claude user out.

Leave with a fully working Claude Code workspace

How to build a knowledge base that makes Claude know more about you over time

Get 30+ specialist agents and know exactly when and how to use each one

Get 40+ pre-built skills for everyday tasks, no prompt writing needed

You leave knowing how to grow the workspace, not just how to use what's there

Claude Code runs in the terminal, have it installed before the session. Setup instruction details provided when you enroll

Claude Code CLI installed

Either works. Have it installed and ready before the session.

A code editor: VS Code or Cursor

Claude Code requires an active Claude Pro or higher subscription. Make sure yours is active before the session.

A paid Claude subscription

Non-technical or technical people who want to get started with Claude Code the right way

People already using Claude but not getting consistent value out of it

Anyone who wants a proven setup rather than spending weeks building something that half-works

Direct Claude Code like a junior engineer you review and trust — shipping real, tested code with a repeatable workflow you own at work. 

Cloud architect & AI coding instructor

Luca Berton

Luca is a cloud-native solution architect, technical author, and instructor.

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<pre><code class="language-markdown">Most developers use AI like a faster autocomplete — and quietly ship its bugs. This course teaches the opposite: how to direct Claude Code like a sharp junior engineer you brief, review, and hold accountable.

In live, hands-on sessions you'll internalize one loop that runs through everything you build — Plan → Implement → Test → Review → Commit — and
use it to ship a real, tested feature end-to-end. You'll write prompts that
read like well-scoped tickets, generate honest test suites, run Best-of-N to
pick winners on evidence instead of vibes, and wire up professional git,
MCP, hooks, and skills.

You stay the engineer of record the entire time — Claude proposes, you
decide what ships. You'll never let it push to main, and you'll never skip
review. You leave with a repeatable, defensible AI coding workflow you can
use in your day job on Monday.</code></pre>

How to make Claud Code a sharp junior engineer you brief, review, and direct.

Run the Plan → Implement → Test → Review → Commit loop on every change

Write spec-grade prompts and CLAUDE.md brain files

Generate honest tests and make Claude review its own code

Run safe git workflows and connect external tools via MCP

Automate guardrails and judge production readiness

<pre><code class="language-markdown">Working developers adding AI to their toolkit who refuse to sacrifice code quality</code></pre>

<pre><code class="language-markdown">Engineers who want a disciplined, repeatable way to direct an AI coding agent and stay the decision-maker on what ships</code></pre>

<pre><code class="language-markdown">Team leads standardizing how their team uses Claude Code safely, with quality gates the whole team follows</code></pre>

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Engineers and engineering leaders who build, deploy, and scale software systems.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Using AI coding assistants and tools to write, review, and ship code faster.

Using Claude Code to build and ship software through an AI-powered command-line coding workflow.

Operating and deploying large language models in production — fine-tuning, inference, monitoring, and cost optimization.