Finance Lab Session 12 - The Elite Finance Solopreneur
Hosted by Lance Rubin and Carl Seidman
Fri, Aug 21, 2026
12:00 AM UTC (1 hour)
Virtual (Zoom)
Free to join
Go deeper with a course



Fri, Aug 21, 2026
12:00 AM UTC (1 hour)
Virtual (Zoom)
Free to join
Go deeper with a course



What you'll learn
Build Your Agentic Finance Stack
Price and Position the Solopreneur Premium
Identify Your High-Leverage Automation Wins
Why this topic matters
You'll learn from
Lance Rubin
Leading financial modelling expert, Founder & CEO of Model Citizn & Chief Excel Office of EXL Cloud
20+ years in finance across PwC, KPMG, Investec Bank, NAB, and multiple fintech CFO roles. Built models for property, banking, infrastructure, and private equity.
Co-authored the CA ANZ study guide on financial modelling. Certified trainer of the Financial Modeling Institute. Judge at the world's first Financial Modeling Innovation Awards and Power BI Global Summit presenter.
Founded the Future of Finance Lab, a community helping accountants cut through AI hype and build real skills. "Everyone's doing AI first and forgetting the foundations. That's a big problem."
Becoming AI-Powered doesn't mean forgetting Excel, & data skills; in fact, those skills are even more important.
Those who stand to gain the most from AI already have strong foundations upon which they augment & enhance with AI.
Carl Seidman
Carl helps finance and accounting professionals build sharper, real-world skills
Carl helps finance and accounting professionals build sharper FP&A, Excel, financial modeling, AI, and business communication skills — the kind they can use immediately in the real world.
Carl creates and delivers practitioner-led experiential learning for corporate finance teams, FP&A professionals, consultants, accountants, CFOs, and rising leaders who want to move beyond theory and build real capability. His work sits at the intersection of technical fluency and strategic judgment.
That includes:
FP&A and business/financial modeling
Advanced Excel and FP&A tool integration
Cash flow forecasting and liquidity planning
Data management and workflows
AI, Claude and Copilot for finance professionals
Business storytelling and executive-ready communication
CFO, finance leadership, and advisory training
Carl has delivered training, advisory, and speaking programs for organizations including: