Finance Lab Session 12 - The Elite Finance Solopreneur

Hosted by Lance Rubin and Carl Seidman

Fri, Aug 21, 2026

12:00 AM UTC (1 hour)

Virtual (Zoom)

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AI-Powered Accountant
Lance Rubin, Andrew Siah, and Iris Meng
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What you'll learn

Build Your Agentic Finance Stack

Map AI and automation workflows a solo fractional CFO or FP&A consultant needs from data ingestion through reporting.

Price and Position the Solopreneur Premium

Learn how to frame human-verified financial logic as a premium service offering, and why clients will pay more for it.

Identify Your High-Leverage Automation Wins

Apply the HACK framework to your own practice to pinpoint which tasks to automate first, so you reclaim time.

Why this topic matters

The legacy agency model i.e. scale by hiring is breaking down. Senior finance professionals who master AI can now deliver enterprise-level insight solo, with much lower overhead using AI. This session is the blueprint for building a profitable, asset-light advisory practice. Both Carl and Lance have run their enterprises over the past decade and share valuable insights into this technology.

You'll learn from

Lance Rubin

Leading financial modelling expert, Founder & CEO of Model Citizn & Chief Excel Office of EXL Cloud

20+ years in finance across PwC, KPMG, Investec Bank, NAB, and multiple fintech CFO roles. Built models for property, banking, infrastructure, and private equity.

Co-authored the CA ANZ study guide on financial modelling. Certified trainer of the Financial Modeling Institute. Judge at the world's first Financial Modeling Innovation Awards and Power BI Global Summit presenter.

Founded the Future of Finance Lab, a community helping accountants cut through AI hype and build real skills. "Everyone's doing AI first and forgetting the foundations. That's a big problem."

Becoming AI-Powered doesn't mean forgetting Excel, & data skills; in fact, those skills are even more important.

Those who stand to gain the most from AI already have strong foundations upon which they augment & enhance with AI.

Carl Seidman

Carl helps finance and accounting professionals build sharper, real-world skills

Carl helps finance and accounting professionals build sharper FP&A, Excel, financial modeling, AI, and business communication skills — the kind they can use immediately in the real world.


Carl creates and delivers practitioner-led experiential learning for corporate finance teams, FP&A professionals, consultants, accountants, CFOs, and rising leaders who want to move beyond theory and build real capability. His work sits at the intersection of technical fluency and strategic judgment.


That includes:

 FP&A and business/financial modeling

 Advanced Excel and FP&A tool integration

 Cash flow forecasting and liquidity planning


 Data management and workflows

 AI, Claude and Copilot for finance professionals

 Business storytelling and executive-ready communication

 CFO, finance leadership, and advisory training


Carl has delivered training, advisory, and speaking programs for organizations including:


Carl Seidman
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