Natasha J Tynes

Ghostwriting 101: Get Paid to Write for Others

Natasha Tynes

Author, journalist, ghostwriter

Learn the ins and outs of ghostwriting with recorded presentations. Discover how to find client

Insights and strategies

I'll guide you through pricing your offers and securing recurring clients, ensuring a steady income stream.

Setting up your ghostwriting business

Gain access to pitching templates that have helped me land paying clients.

Proven pitching templates

If you're a leader, you’ve built your success on talent and drive. But to make an impact beyond your immediate circle, you need more than raw ability—you need to be heard by turning your ideas into impact. Many experienced professionals struggle to write in a way that captures attention. Maybe your ideas don't land as powerfully as they should. Perhaps you hesitate to publish, unsure if your writing will resonate. Or you’ve struggled to streamline your process, keeping you from writing faster and with more clarity. It doesn’t have to be this way. With the Writing Accelerator, you’ll learn a proven system that has worked for +160 alumni and will professionalize your writing, help you reach thousands (if not millions) of readers, and grow your audience. You’ll leave with actionable insights, refined writing habits, and the ability to publish confidently. WHAT YOU CAN EXPECT:This course combines cutting-edge learning science with actionable strategies. You’ll gain practical tools, expert feedback, and a structured process that turns your thoughts into polished, professional articles. Every workshop focuses on both strategy and execution. By the end, you’ll have not only the skills to write but the confidence to do it at a world-class level. You’ll leave the course with:● 1 to 3 professionally written and published articles (depending on your time commitment).● A clear path to continue growing your audience and reaching millions of readers.● A bulletproof system to keep your writing sharp and impactful long after the course ends. COURSE CONTENT:●&nbsp;How to choose the best platform for your writing (Substack, Medium, LinkedIn, personal blog).●&nbsp;How to craft headlines that attract thousands of readers●&nbsp;Master the art of writing introductions that captivate●&nbsp;Develop a repeatable, idea-to-paper process to professionalize your writing●&nbsp;Grow your audience and build a loyal following●&nbsp;Edit efficiently and effectively—save time while improving quality. EXTRAS:●&nbsp;Lifetime access to video recordings of all live sessions via the Maven platform.●&nbsp;PDF summaries of the course for easy reference.●&nbsp;Direct access to Eva for personalized feedback and guidance.●&nbsp;Optional co-writing and coaching sessions to refine your work.●&nbsp;AI prompts and custom-built GPTs to accelerate your writing process.●&nbsp;A behind-the-scenes look at Eva’s personal knowledge management system (including Kindle Notes, Readwise, and Obsidian workflows). WHO THIS COURSE IS FOR:This course is for professionals who●&nbsp;Want to grow their thought leadership and communicate their ideas more effectively.●&nbsp;Struggle with consistency and need a structured, actionable writing system.●&nbsp;Are ready to grow their audience and make a lasting impact through strategic writing. The goal isn’t just to teach writing techniques—it’s to help you internalize them, so that writing becomes a consistent and effective part of your professional toolkit. Each session will provide you with the tools, feedback, and frameworks needed to elevate your writing and grow your influence. If you’re ready to become a confident, consistent, and impactful writer, this course is for you. Reach out to hello@evakeiffenheim.com for any questions, corporate trainings, and group/student discounts.

Become a Better Writer in 4 Weeks

If you want to become a great writer, consistency matters most. You will establish the mindset that helped successful authors continue throughout rejections.

How to get into the mindset that fuels sustainable growth

You will no longer struggle to get your thoughts on the paper. You'll get a focused approach so you can put your ideas on paper. This module will help you find inspiration, have a personal knowledge management system for collecting ideas, creating articles, and deriving motivation from it.

How to have endless article ideas and pick the best ones

Most people think it's the content that matters. But if your headline is bad, nobody will read your work. That's why you need to know how to write great headlines. In this module, you'll apply headline hacks you can repeat over and over again.

How to write headlines that get you thousands of readers

Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity. You will learn how to set up your newsletter in a way that helps you grow your audience. You will create a powerful call-to-action and build or improve your own e-mail landing page.

How to build and grow your e-mail list 

You'll no longer struggle where to start. You'll establish your own arsenal of first sentences and introduction techniques. You'll learn frameworks you can use to share what you know in compelling ways.

The art and science of introductions that hook people in

You will no longer stress about your work not being good enough and your mind getting in the way. You will have my editing framework that will make you feel relaxed and confident about your work so you can hit publish several times a month. ​

How to edit your work to make it 10x better without 10x the work

I'll guide you through my RoamResearch and Obsidian setup. You will learn how you can build your personalized, high-quality personal knowledge management system with minimum maintenance.

How to manage your personal knowledge for effective writing

Tying all modules together you'll leave this course with templates, frameworks, tools, and motivation to continue writing.

Your repeatable idea-to-paper process for attracting an audience online

a step-by-step writing and learning process

Live sessions on Tuesdays and Thursdays (recorded and forever accessible if you miss them).

Tuesdays and Thursdays

You learn best through applying and practicing. During the cohort, you will be held accountable to submit 3 articles that combine everything you've learned. We offer an optional co-writing session. If you get stuck, we will be there to support you.

Guided self-paced action items

Course schedule

Executives and entrepreneurs eager to share insights, stand out as thought leaders, and become a trusted voice beyond their immediate circle

Professionals in tech, finance, or consulting, who want to communicate effectively in technical domains and showcase their expertise.

Writers and creatives seeking a clear, actionable structure to consistently publish high-quality articles.

This course is ideal for 

Topics covered

A clear publishing strategy that suits your expertise, goals and audience.

Choose the right platform (Medium, Substack, or blog) to amplify your reach.

Apply this mindset to overcome blocks and keep creating long after the course.

The mindset to develop the resilience to maintain a consistent writing habit.

Reduce your writing time from 12 to 3 hours, and publish with confidence.

Idea-to-paper workflow to consistently publish high-quality articles.

Leave with repeatable frameworks (including GenAI prompts) to produce clear, engaging articles.

Tools and templates for compelling headlines, introductions, and structure that captivate readers.

Leave the course with a live landing page, a compelling call-to-action to convert readers to followers, and a growing email list to expand your influence.

An optimized email landing page to grow your audience independent of platforms.

This feedback will help you refine your writing, elevate its impact, and build sustainable habits for improvement.

Personal feedback on up to three articles to uncover your blind spots and build on your strengths.

Become a better writer in 4 weeks. Turn your thought leadership into impact and grow your audience. Quick, actionable, proven.

WOA10

Eva Keiffenheim

Teacher turned writer, TEDx speaker

WOA9

WOA11

On most days, you're just drowning in content tasks. Like it feels as if you just wrote your newsletter and it's already time to write another one. Your audience needs another touchpoint and the social media monster needs feeding. So much content to create. Yet you still need find time to do everything else. This business or career isn't gonna grow itself. Do you dream of being the prolific creator you always wanted to be, but without spending dozens of hours each week keeping up? I did. A lot. (And I'm a fast writer, even.) Now, imagine this... You wake up tomorrow to a message — your AI assistant has already curated the best trending topics for your niche. It's ready to draft your next newsletter in YOUR writing style. Just click a button. Once your AI employee is done with their work (takes under 1 minute), all you need is 10 minutes to polish and then you hit “send.” You're not done though. You need a LinkedIn post. So you simply scan the AI agent's daily suggestions you haven't used yet. You find something you think has the most potential, drop in a few lines of your own POV, click, and BOOM... Another first draft that's already 90% of the way there. —AND that's infused with your writing style and POV. Content needs? Done in 10% of the usual time. ✔︎ No more stressing on what to write about, day in, day out.✔︎ No more hours drained each day to meet your content goals.✔︎ No more letting yourself down by missing posting days. This isn't a dream. This is the system you get with AI Agents for Content Creators. I got sick and tired of falling behind on content. Hi, I’m Rob Lennon. Two and half years ago, I was exactly where you are — overworked and secretly wondering if I’d ever catch up on the infinite treadmill of content creation. I'd had multi-month breaks in sending my newsletter because it was just too much work to fit it in with everything else. I'd go over a week without a post on social sometimes. This left me wondering whether building an audience-based business was really something I ought to be doing. Yet I knew that having an audience gives you insane leverage. It's the most powerful marketing asset you can have. Plus, I had so much knowledge to share. There had to be some way to make it work. Especially with all my knowledge of AI. It wasn't a question of "if" AI can help, but of quality— Of course AI can help you write. But the content has to sound like you. It has to be worth reading. And to keep up with social and email, there has to be a lot of it without sounding repetitive. This is a hard problem to solve properly with AI without sacrificing quality. I've been working on it for a LONG TIME. I've spent the last two-and-a-half years mastering prompt engineering, learning no-code automation, and building AI-powered content systems that have gradually gotten better and better. Last year, I hit AI-assisted, HUMAN-GRADE quality with my writing system. But while I managed to hit my quality benchmark with the generated content, the process was too complex for non-prompt engineers. I struggled to teach it and help others adopt it. This was Content Reactor 3.0... insanely powerful, but also too much prompt engineering for most people. I realized that there needs to be a plug-and-play version for content creators. Something based on automation blueprints you can copy and put to use yourself. A new system that just works. And that makes it EASY. Almost like having your own content app, except you can customize the prompts and workflows if you want... So, this year, after tons of trial-and-error, I finally built it, a 3-part workflow— • Listeners to gather ideas• Co-Writers to draft in your writing style• Automations to run the system for you ...This is a team of AI workflow agents that work for free to generate content, day in, day out. It was like turning on a faucet of endless, awesome social posts and emails. Now, I (with some trepidation, because this is powerful stuff) am offering to hand you that same faucet. Welcome to AI Agents for Content Creators.

Content marketing is RELENTLESS.

A series of quick lessons to shift both your thinking and prompt writing into high gear.

Mastering the Foundations

See how to assemble your Endless Inspiration Board and create a giant pile of content ideas that are guaranteed to delight your audience and solve valuable problems for them.

A Simple Path to Endless Inspiration

Level up your content game and learn how some more amazing techniques to make your AI generations even more usable.

From Inspiration to Creation: Generate Better Content

Get an introduction into automating sequences of megaprompts in order to generate all sorts of content without having to babysit a chat window. We use both Zapier and Make.com.

Building AI Automations

Get access to some of my most popular megaprompts like my Alex Hormozi $100M Offer Generator, Thread Writing Workflow, and JulianAI. Plus, course particiapnts will be able to vote for what 3 new additions will be added.

BONUS Resources

What you'll walk away with

Live time is precious, so we'll focus on making the most of it. On sign-up, you get the entire foundational core of the course on-demand. That way we can spend all the live sessions interacting.

Core Lessons: All On Demand

Dive into an hour of live demos and exercises designed to expand your thinking and hone your craft.

WORKSHOP - Aug 8 @ 10am Pacific | 1pm Eastern

An open 90 minute Q&amp;A forum where you get to vote on which questions get answered.

OFFICE HRS - Aug 10 @ 10am Pacific | 1pm Eastern

WORKSHOP - Aug 15 @ 10am Pacific | 1pm Eastern

OFFICE HRS - Aug 17 @ 10am Pacific | 1pm Eastern

If you can't make it and won't watch the replays, you can get just the on-demand version of the course at a discount at <a href="aicontentreactor.com" rel="noopener noreferrer" target="_blank">aicontentreactor.com</a>.

Can't make the live times?

Content Creators, Coaches, and Course Sellers overwhelmed by daily/weekly production.

Solo Entrepreneurs who want to grow their audience but don’t want to hire a full-time ghostwriting agency.

Marketers eager to leverage AI for idea generation and writing without sacrificing brand voice.

Who is this program for

What's inside AI Agents for Content Creators?

<ul><li>Automatically pull in fresh, proven ideas from your favorite LI influencers, subreddits, or Instagram feeds.</li><li>Get daily/weekly idea packages delivered to you so you can plug them into your next newsletter or post.</li><li>A custom Interviewer AI that trains the system to think&nbsp;like you.</li></ul>

Listeners: The Inspiration Engine

<ul><li>Let AI draft your email newsletter (the key to audience relationships) in your exact style.</li><li>Generate social posts, driving more eyeballs to interact with your brand and sign up for your list.</li><li>Mock up carousels to take your LinkedIn posts to the next level (they're trending).</li></ul>

Writers: The Email & Social Co-Writers

<ul><li>AI workflow agents + no-code automation templates: so you can set it up once and let it run.</li><li>Clear workflows with easy interaction points (e.g., email, button, spreadsheet) to finalize your content—versus starting from scratch every time.</li></ul>

Simple and Templatized Automation & Workflow Agents

<ul><li>Hands-on implementation of the AI agents in live workshops.</li><li>I'll help you customize the AI workflows and prompts to your own needs, and do Q&amp;As to unblock you where you're stuck.</li></ul>

Live Calls Where We Implement the Whole Thing

My blueprint → Your AI content machine. 

AI agents source ideas, draft emails, and write your posts — all with YOUR writing style and POV.

Rob Lennon

Cohort 3

Cohort 4

You’ve led the projects. Crushed the deliverables. Mentored your peers. Built the promo doc. Said yes. Stayed late. Did all the things. And yet—when the big opportunity hits the table? Your name still doesn’t come up. You’re not imagining it. You’re not broken. And you’re not alone. You’re stuck in a system that wasn’t built to reward you—and you’ve been taught to play by rules that don’t actually get you promoted. This course is your way out. Inside, I teach you the trifecta that gets high-achieving ICs promoted, sponsored, and remembered:✅ High Impact — Know what actually matters to the business—not just your calendar✅ Low Maintenance — Be trusted and respected without overexplaining, overdelivering, or burning out✅ Working Loudly — Make your work visible in the rooms that matter, without sounding like a try-hard And it’s all backed by SallyGPT—your 24/7 AI career coach trained on my scripts, strategy, and exact playbook from 12+ years in Big Tech. 😈 This isn’t fluff. This is a full-blown career exorcism.Career demons keep you stuck—even when you’re doing everything "right."You’re working hard, delivering results, and still feeling invisible. That’s not a performance problem. That’s a pattern. And it’s powered by career demons like:"Don’t be too much.""Let the work speak.""You’re not ready yet.""Stay quiet.""You have to be perfect."In this course:We kill those demons, one by one.We rewrite the habits that keep you buried in busywork.We rebuild your strategy from the inside out—so you’re not just delivering value, you’re seen as the bet.Because here’s the truth: you don’t need to be fixed. You need to be remembered. Sound familiar?→ You’re the go-to on your team—but never the one they promote→ You prep for big meetings—but execs barely look up→ You’ve gotten solid reviews—but zero momentum→ You keep wondering, “What am I doing wrong?” Here’s the truth: you’re not doing anything wrong—you just haven’t been taught how to play the real game. This course shows you how to:- Build trust with your skip-level and manager’s peers- Get credit without begging for it- Lead with clarity, not overcomplication- Handle vague feedback like a pro- Choose the projects that build power—not just workload You’ll also get: ✅ AI-powered prompts and scripts for high-stakes moments✅ Templates and tools designed to work with your leadership team✅ Real-time strategy, real-life examples, and step-by-step implementation✅ SallyGPT—your personal, AI-powered clarity engine for navigating every career momentThis is how you stop feeling invisible—and start being the investment. ✅ This is for you if:✔️ You’re the go-to person for hard projects—but still overlooked for the big ones✔️ You’ve gotten solid performance reviews, but minimal momentum on actual promotion✔️ You’ve started doubting yourself—even though you know you’re good at what you do✔️ You’re ready to stop playing the game blindly and start being bet on✔️ You’re done with corporate fluff and want real scripts, real strategy, and real growth ❌ This is not for you if:✖️ You’re hoping for a quick fix without real work✖️ You’d rather vent than take ownership✖️ You think just doing good work is still enough✖️ You’re not ready to examine the patterns keeping you stuck Taught live by me. On Zoom. With your real career moments at the center. 🙋‍♀️ Alumni have come from: Meta, Amazon, Google, Octave, Indeed, and more. Let’s make you the investment.

High Impact. Low Maintenance. Work Loudly. How you become the investment. 

Provide a brief description for each module as a way to sell the value of what students will be learning throughout the course.

First Module

Second Module

Third Module

Course syllabus

It'll be 3 hours each day where I provide live instruction covering:<ul><li>Rules of the corporate job</li><li>The Winning Formula (high impact, low maintenance) </li><li>Mindset</li><li>Working loudly </li><li>Working with co-workers and your Manager</li><li>Feedback</li><li>And performance reviews / promotions </li></ul>

May 17 & 18

5 days a week. 1 hour each day.I'll give you a prompt each day. Why? Because I want you to implement what you learned in the course. How I'll run it:First 15: I'll give you the prompt.Next 40: You work on prompt and ask questions. Final 5: Share wins.

May 19-23: Co-Working With Your Cohort 

You’re a high-performing mid-level IC—at a startup or a Fortune 500—and want to break into the next level (Amazon L5, Google L5, Meta 5)

You're not new to working but you're new to Big Tech. You landed your dream job at a tech company, but now you realize there’s no roadmap

You’re a seasoned individual contributor (L6+) ready to be seen as a top performer and future leader

This course is for you if:

What you’ll get out of this course

You don’t need the promo to prove you’re ready. We'll decode what your manager actually values, kill the demon that says “stay in your lane,” and build a track record that makes you look like the obvious next bet.

Show up like the investment—even before the title

Visibility isn’t performative. It’s strategic. We’ll dismantle the demon that says “bragging is bad” and show you how to make your work visible, your name remembered, and your value impossible to ignore.

Work Loudly—without the cringe

Low maintenance isn’t about dimming your light. It’s about being non-defensive, making your manager’s life easier, and being someone their peers want to work with. I’ll show you how to handle feedback, manage up, and build a reputation that screams: bet on her.

Be low maintenance—without playing small

 

 

Overexplaining. Apologizing. Waiting to be “ready.” Those are all symptoms of buried career demons. We’ll name them, slay them, and build a new way of showing up that moves you forward.

Stop shrinking your power in plain sight

You don’t need another motivational pep talk. You need someone to walk you through exactly what to say, how to say it, and when to follow up. You’ll get 7+ templates, 20+ AI prompts, and a step-by-step system built to work in real rooms with real power dynamics.

The step-by-step playbook to sounding like the investment
 

SallyGPT is your 24/7 AI career coach—trained on my scripts, strategy, and voice. • Need help reframing your promo doc? • Prepping for a skip-level? • Handling feedback without spiraling? Ask SallyGPT. No guesswork. Just the clarity to move like the investment.

Kill the guesswork. Use AI to rise faster. 

For high-achieving ICs who do everything right - and still get overlooked. The blueprint to get sponsored, promoted, and remembered.

Sally Ivester

If you’re already dabbling with AI but still feel like you’re doing most of the heavy lifting, this course is your next step. Over four weeks, you'll build a team of AI collaborators—each trained for a specific role in your content process. From brainstorming and outlining to drafting, editing, and repurposing, your AI teammates will help you produce higher-quality content, faster and more consistently. This isn’t about learning a few new prompts. It’s about designing and training custom AI models that understand your voice, tone, and brand—and can be used again and again to scale your efforts without sacrificing quality. What makes this course different? Led by Natalie Lambert—a former industry analyst, two-time CMO, and Google’s first Applied AI for Marketing Executive—this course is built on real-world experience helping marketing teams apply AI to get measurable results. At Google, Natalie helped teams identify the right tools and use cases. Now, she brings that same clarity and structure to help you build an AI content team that saves you time, improves your content, and increases your impact. You don’t need a technical background. You need a content workflow—and we’ll build one powered by AI that works for you. Over four weeks, you'll attend four live sessions, where you’ll: 1) Master prompting best practices for contentLearn how to craft prompts that produce high-quality, on-brand results—consistently. You’ll build a set of reliable prompts that elevate the quality of your writing and give clearer direction to your AI teammates. We’ll also cover how to troubleshoot when outputs fall short, so you can guide the model more effectively. 2) Build content-specific AI teammatesDesign and train AI models to take on high-impact content tasks—like web copy, newsletters, executive communications, blog posts, and more. Each “teammate” will be tailored to your brand’s, your stakeholder's, or your own tone, style, and goals, so they can work alongside you to scale your content with consistency and quality. These models will become dependable collaborators you’ll use long after the course ends. 3) Create persona-based AI teammatesDevelop AI-powered personas that represent your key audiences or internal stakeholders. These models will act as sounding boards—providing feedback, testing messaging, and helping you shape content that resonates. Once built, they can be reused to sense-check future content before it ever goes live. 4) Learn the rules, risks, and responsibilities of using AI for content creationGet practical guidance on using AI responsibly. You’ll learn about copyright considerations, disclosure practices, and the risks of publishing inaccurate or misleading content—along with where AI can be most effective and where human input is still essential. By the end, you'll understand how to work with AI in a way that’s both compliant and confident. By the end of this course, you will: 1) Build a team of personalized AI collaborators—each trained for a specific role in your content workflow. 2) Create higher-quality content, faster, by delegating repeatable tasks to custom AI teammates. 3) Learn how to prompt, guide, and refine AI to get consistent, on-brand results. 4) Understand the ethical and practical risks of using AI in content—and how to avoid them. 5) Earn a LinkedIn-ready AI for Content certification to showcase your skills and strategic know-how. Unlike other AI courses, this one isn’t just about using tools—it’s about building a scalable content system powered by AI, designed around how you work. It’s practical, repeatable, and immediately applicable. And because it’s often eligible for employer reimbursement through professional development programs, it’s a smart investment in your growth.

Build your AI content team to scale your writing without compromising quality

From February 28th to March 21st, we will have a live session every Friday. I will be available for 30 minutes following each session to answer questions.

Fridays

After session 2 &amp; 3, there will be an assignment that allows you to practice what you learned as well as create models that will help you create content in your roles.

Weekly projects

Course Schedule

Content creators looking to streamline their workflow and produce more engaging content

Entrepreneurs and small business owners who want to streamline their content creation without hiring more staff

Anyone who writes regularly in their role—from internal comms to client-facing materials—and wants AI teammates that actually help

Who is this course for

Understand how AI can support—not replace—your content process. You’ll learn its strengths and limitations, when to lean on it, and when to step in, so you can use it with confidence, clarity, and control.

The must-know foundations of AI-assisted writing

Master the art of prompting and model training to get content that’s not just faster, but sharper. You’ll build reusable templates and AI teammates that reflect your tone, audience, and communication goals—saving you time while improving output.

A system for writing better, faster, and more consistently

You’ll create different types of AI teammates—from content creators to reviewers to persona models. These aren’t one-off demos. You’ll walk away with a functioning, repeatable system that supports your writing long-term.

Hands-on experience building your AI content team

Your AI teammates will be trained using your own content, goals, and preferences—so they can assist with real tasks like blog writing, web copy, case studies, executive comms, and more. Once built, they’re yours to keep and refine over time.

Custom AI models, built around your real workflow

You’ll earn an AI for Content certification to share on LinkedIn or add to your resume—demonstrating your ability to strategically apply AI to everyday writing challenges.

A certification to showcase your skills and boost your career

Hands-on guide to building and optimizing your AI writing team for high-impact blogs, newsletters, internal comms, creative briefs & more

Lightning Lessons

Ghostwriting 101: Get Paid to Write for Others