Free Lesson
Personal Brand in the AI Era
45 min
Nov 19, 2026 10:00 AM
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What you'll learn
DISCOVER: your character strengths
Start with character, not content: what makes your expertise yours when AI makes the signal of expertise free.
DEFINE: your positioning
Taste, judgement and meaning as your edge — turned into a clear position. Strategy before content.
EXPRESS: a coherent image, with AI as a mirror
Use AI for critical reflection, not just copywriting — the Sandwich principle: human, AI, human.
Why this topic matters
The question “what do you do?” is no longer enough. AI has made the signal of expertise free — what is scarce today is taste, judgement, and the ability to give things meaning.
I show how to use AI as a tool for critical reflection — a mirror, built on the Sandwich principle: human, AI, human.
From character strengths, through positioning, to a coherent image: DISCOVER, DEFINE, EXPRESS.
Character first. Strategy next. Content last.
