"Apple’s Insights: Are Your Ads Selling The Right Thing?
Hosted by Steen Rasmussen
What you'll learn
Understanding Purchase Patterns in Digital
Learn how marketing analytics platforms, like GA4, can help explore the purchase paths of the uses.
Implementing a Multi-touch Product Campaign Understanding
Set up multi-touch attribution to track customer touch points across products and campaigns.
Analyzing patterns "Apples" style: Attribution in Action
Expand your approach to digital marketing inspired by Apples insights and the new connection from product to purchase
Why this topic matters
Consumers engage across multiple channels before purchasing, but they also engage across multiple products..
In this context traditional campaign tracking models fail because they simplify the connection between the initial markering message and the outcome, far beyond what makes sense, when you know how users behave.
Join us to explore campaign tracking from a user and business perspective.
You'll learn from
Steen Rasmussen
Director of Data Innovation at IIH Nordic, Keynote Speaker and Data Visionary.
Steen Rasmussen, a visionary in digital analytics with a passion for unlocking data-driven marketing's potential. As Director of Data Innovation at IIH Nordic, Steen drives business growth through data insights.
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