Bonnie Yu

UX & Design for New PMs in an AI First World

Product Leader | ex-Amazon, Smartsheet, Microsoft

Learn core UX and design terms and how to use them clearly in product reviews, docs, interviews, and team discussions.

Build Shared UX Language That Actually Helps You Ship

Practice spotting common UX problems using real product and interface examples.

Identify Common UX Issues Through Hands On Exercises

Learn a practical AI-assisted design workflow and when to rely on human judgment over AI output

Use AI As a Design Partner

This course teaches you how to adapt your UX research and design practices to deliver AI-based functionality.


World-renowned Leader in UX and Design

Center Centre – UIE

Jared Spool

Guides UX professionals on delivering well-designed products and services.


Cohort 7

Cohort 8

Ensure that every new AI capability your organization delivers improves the lives of your users and customers. AI is changing everything, and it’s currently impossible to imagine a world without it. The romantic viewpoint speaks to all the new things we’ll do with it — how it’ll make all our lives so much better.Yet you'll need to invest significant effort to realize the full potential of your AI functionality. UX and Design can (and should) play a substantial strategic role in how AI is infused into your organization’s products and services.How do you ensure that every new AI capability your organization delivers improves the lives of our users and customers?You can’t let AI be something that just happens to your products. You must intentionally design your AI capabilities to respect AI’s limitations while delivering exceptional experiences to the people you design for.

UX & Design for Today's AI Functionality

Section 1: Delivering Strategic UX & Design into the AI World (Lecture: 2 hours)

Section 2: Bringing AI Value through Intelligent UX & Design (Lecture: 1 hour)

Section 3: The Strategic UX & Design Process in an AI World (Lecture: 3 hours)

Learn how to adapt UX and design practices to deliver AI-based functionality.

For UX professionals seeking a user-centered approach to implementing AI.

Experienced Product and UX leaders who are now building and designing AI capabilities into their products and services.

Senior UX and Individual Contributors who want to take a leadership role in their org to ensure that UX is given attention with AI efforts.

Professionals ready to drive strategic thinking throughout their org on how to implement and deliver innovative, high-quality AI-infused UX.

With AI enabling speed & quantity, master product strategy to ship the highest quality design work of your career.

February 2026

Former Airbnb Design Lead + Berkeley MBA

Ryan Scott

Design & Product Leader • Airbnb, DoorDash, Salesforce • UC Berkeley MBA

January 2026

March 2026

Today, AI has blurred the lines between traditional tech roles. Processes are evolving and expectations are increasing. Designers are rewarded not just for the designs we ship, but for the product we shape and the impact we deliver. But our training did not prepare us for a world where design, strategy, and business are now inseparable.PM Masterclass for Designers gives you the product, strategy, and cross-functional leadership skills to influence what ships and to operate as a strategic partner. You’ll learn to find and validate high-impact opportunities, assess and prioritize user and business impact, catch flaws in data analysis, and navigate the politics that shape what ships. After building that foundation, you’ll learn to apply AI to these skills efficiently and effectively.Join 220+ designers who are driving product outcomes: “After your class, my company asked me to spend 20% of my time leading product initiatives. It's completely transformed my career.” – Senior Product DesignerIf you want to be a trusted partner to PMs, get your ideas on the roadmap, influence product strategy, and future-proof your design career in a rapidly evolving industry, this course is for you.

Master skills beyond craft and code to shape the strategy behind what ships

Spot product opportunities no one else sees

Master new prioritization methods that even impress PMs

Turn metrics & data into your new superpower

Finesse your approach to stakeholder management

Leverage AI like a PM

Experienced UX Designers who want to influence what ships, when it ships, and explain the business rationale for why it's valuable.

Design leaders &amp; managers seeking new tools to uncover business opportunities &amp; advocate for Design from a business perspective.

Designers who want stronger partnerships with PMs or are considering a shift to Product Management themselves.

Learn to design AI products that are intuitive and valuable. Build your AI project portfolio, get certified as an expert in UX for AI

Cohort 9

AI Design Leader |  x-Uber/Google/Amazon

Uber

Google

Amazon

Stanford University

Rupa Chaturvedi

AI Design Leader | AI enablement for UX orgs | ex-Uber, Google, Amazon, Stanford

Cohort 10

Product teams are shipping AI features at pace. Designers are expected to deliver intuitive experiences users trust and that drive business goals—but most design training optimized for deterministic interfaces, not probabilistic systems.The gap shows up in three ways: mindset (adopting new processes, approaches, and tools), systems thinking (understanding how AI behavior, data, and interface work together as a system), and probabilistic frameworks (translating existing skills into interfaces that work for evolving user mental models).MXDAI is a career accelerator that addresses these gaps directly. Through project-based learning, 1-1 coaching, and proven frameworks, you'll develop capabilities that translate immediately to your work—whether you're designing conversational flows or agentic systems.For individuals: Build portfolio-ready skills through hands-on prototyping and a capstone project. For teams: Customize cohorts to your products and address fragmented workflows, trust gaps, and cross-functional silos. Teams develop shared language and frameworks that standardize practices.150+ students graduated since March 2025 with 5-star ratings. [Revised with fresh content for 2026]

Design AI experiences that users trust and find delightful 


Develop user-centered AI use cases that drive strategic influence

Define design principles and system prompts that specify AI behavior

Design for trust using mental models and interface patterns

Develop system design thinking for probabilistic AI behaviors

Choose interaction patterns and modalities through data-driven frameworks

Build working prototypes using AI tools with test-iterate mindset

Mid-Senior UX Designers. Learn to design AI experiences, build a portfolio project, and stay ahead in a fast-changing design landscape.

Design Leaders:&nbsp; Gain frameworks to lead AI projects, guide your team, and integrate human-centered AI into your org.

PMs &amp; Startup Founders: Understand AI UX patterns, improve collaboration, and design responsible, user-centered AI solutions.

Each week offers a deep dive into the techniques, theory, artifacts, and deliverables that define the Discover Phase.

Cohort 3

Sr. UX Strategist | Author | X-Professor

Jaime Levy

Senior Design Strategist | Author of "UX Strategy" | Former NYU/USC Professor

Cohort 2

Cohort 4

THE POINT: Great product designers and managers know that business strategy and the customer experience are inseparable.In this 4-week course, you’ll build the mindset and vocabulary of roles like Product Strategist, Design Strategist, UX Strategist, and Strategic Designer, gaining the skills and techniques needed to drive innovation and measurable success.You’ll also learn when to apply powerful frameworks for Strategic Thinking, Systems Thinking, Workflow Optimization, Root Cause Analysis, and AI Strategy. THE AI PART: Jaime will teach how to responsibly integrate best-in-class AI tools into your workflow and use them to solve real-world problems with practical and ethical AI-powered solutions.HOW THE COURSE WORKS: We’ll meet once a week for 90-minute sessions, combining in-depth, engaging lectures with dedicated Q&amp;A/discussion time. With each session, you’ll have an optional assignment to reinforce what you learned. Complete the assignments, and you’ll have the foundation of a strategy deck or portfolio ready to develop further. Office hours with Jaime happen on Fridays and Mondays for personalized support/feedback on your project.

Lead High-Impact Discovery Phases with AI-Infused Strategy Techniques

Craft clear problem statements and value propositions with AI

Turn proto-personas into insight-driven customer interview frameworks

Conduct competitive research and analysis safely using commercial LLMs

Create storyboards that structure prototype flows for concept testing

It's helpful to already know how to assemble and design slides so you can focus on the content. But you can also learn as you go!

Familiarity with Keynote, PowerPoint or Google slides.

UX ProfessionalsFor designers, researchers, and makers ready to strengthen their strategic thinking skills.

Design Managers &amp; Product LeadsFor those responsible for shaping product vision, roadmap, and execution.

Strategists, Startups &amp; ConsultantsFor innovators integrating AI into their strategy process to design business models and advise clients.