Free Lesson
Build a go-to-market (GTM) agent that drives adoption
30 min
Dec 17, 2026 12:00 PM
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What you'll learn
Build your context harness in Linear
Attach the spec, customer calls, positioning and the metric to the Linear ticket. No repo access needed.
Generate your launch collateral from it
Run the harness once to draft the announcement, the changelog, and sales and marketing enablement presentation
Ship the dashboard and the KB article too
Point the same harness at PostHog for launch metrics and at your help center for support deflection.
Why this topic matters
Everyone is shipping faster.
Nobody is adopting.
The work that turns shipped into used — announcement, enablement, docs, measurement — never scaled with build speed, and at a startup it was never staffed. What changed is that the translation layers are gone: one loaded context understands a feature better than the old chain of engineer to PM to PMM to writer ever did.
Adoption is the PM's job now, and it is finally doable in an afternoon.
